Available to hire
Hi, I’m Irene Novelli, a multilingual digital professional with extensive experience in Programmatic, Mobile, and e-Commerce media. I’ve led teams, managed client relationships, and handled both performance and branding accounts with a consultative approach to problem solving. I have a deep passion for technology and digital media, and I thrive on driving results and innovations in these areas.
Throughout my career, I’ve worked with prominent brands like Marriott Hotels, British Airways, Adobe, and Under Armour, among others. I enjoy collaborating with internal stakeholders and partners to optimize media investments and deliver strong brand presences. My experience spans managing programmatic strategies, leading teams, and implementing technology and data-driven advertising solutions, all while continuously learning and upskilling in the evolving digital landscape.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Advanced
Italian
Fluent
French
Intermediate
Work Experience
Programmatic Senior Manager - contract at Publicis Groupe - Marriott Hotels, Wella
October 1, 2023 - June 17, 2024Focused on increasing share of investment in programmatically acquired media. Liaised with internal stakeholders to identify revenue losses and helped shape the group programmatic product to fit agency needs. Contributed to Marriott's innovative strategy by leveraging data-driven insights to refine media planning and ensure a strong brand presence.
Programmatic Senior Manager - contract at Publicis Groupe - Marriott Hotels, Wella
October 1, 2023 - June 11, 2024This role focuses on increasing share of investment in programmatically acquired media. A core part involves liaising with internal stakeholders to identify revenue losses, helping to shape and devolve the group programmatic product to meet agency needs. Leveraged data-driven insights to contribute to Marriott's innovative media strategy and strong brand presence.
Programmatic Senior Manager - contract at Publicis Groupe - Marriott Hotels, Wella
October 1, 2023 - June 7, 2024Focused on increasing share of investment in programmatically acquired media. Liaised with internal stakeholders to identify revenue opportunities, shaped and devolved group programmatic product to fit agency needs. Contributed to Marriott's innovative strategy by leveraging data-driven insights for media planning and strong brand presence.
Programmatic AM - contract at Manning Gottlieb OMD – British Airways
June 1, 2023 - September 30, 2023Role details not explicitly described but involved programmatic account management for British Airways.
Programmatic AM- contract at Manning Gottlieb OMD– British Airways
June 1, 2023 - September 30, 2023Managed programmatic account management related to British Airways, focusing on digital media buying and campaign optimization.
Programmatic AM- contract at Manning Gottlieb OMD– British Airways
June 1, 2023 - September 30, 2023Programmatic Director - contract at Fonemedia
January 1, 2023 - May 31, 2023Audited accounts and drove operational efficiency. Implemented process improvements and better practices across all platforms. Built programmatic competence across agency departments and led technology and data partner selection.
Programmatic Director - contract at Fonemedia
January 1, 2023 - May 31, 2023Audited accounts and drove operational efficiency. Implemented processes and identified better practices across platforms. Built programmatic competence in agency departments and led technology and data partner selection.
Programmatic Director - contract at Fonemedia
January 1, 2023 - May 31, 2023Audited accounts and drove operational efficiency. Implemented processes and identified better practices across platforms. Built programmatic competence across departments and led technology and data partner selection.
Account Director - contract at Wavemaker – Adobe
November 1, 2022 - January 31, 2023Managed planning, team leadership, and client relationships for Adobe accounts.
Account Director - contract at Wavemaker – Adobe
November 1, 2022 - January 31, 2023Responsible for planning, team leadership, and client relationship management.
Account Director - contract at Wavemaker – Adobe
November 1, 2022 - January 31, 2023Planning, team and client relationship management.
Senior Programmatic Manager – contract at Croud - Avon, Wyndham Hotels, IWG
March 1, 2022 - July 31, 2022Handled end-to-end management of performance accounts.
Senior Programmatic Manager – contract at Croud - Avon, Wyndham Hotels, IWG
March 1, 2022 - July 31, 2022Managed performance accounts end-to-end.
Senior Programmatic Manager – contract at Croud - Avon, Wyndham Hotels, IWG
March 1, 2022 - July 31, 2022End-to-End management of performance accounts.
Programmatic Lead - contract at Syzygy, London - Paypal, Checkout (B2B)
January 1, 2022 - March 31, 2022Managed a team of traders ensuring high standards of programmatic execution. Developed programmatic strategy and acted as go-to for client briefs. Supported new business pitches and programmatic upsell. Led DSP selection, onboarding, and partnerships.
Programmatic Lead - contract at Syzygy, London - Paypal, Checkout (B2B)
January 1, 2022 - March 31, 2022Managed a team of traders ensuring high standards. Developed programmatic strategy and was a go-to for client briefs. Supported business pitches and upsells. Led DSP selection and partnerships.
Programmatic Lead - contract at Syzygy, London - Paypal, Checkout (B2B)
January 1, 2022 - March 31, 2022Managed a team of traders and ensured high standards of programmatic execution. Developed programmatic strategy and acted as go-to for client briefs. Supported new business pitch and upsell. Led DSP selection, onboarding, and partnerships.
Senior Programmatic Manager - contract at Publicis Groupe, London
March 1, 2021 - December 31, 2021Managed activewear retailer Under Armour's programmatic branding and performance campaigns across multiple innovative channels such as CTV, Audio, and OOH. Helped Here Technologies raise profile globally through native formats and contextual targeting. Fully trained a new team member from scratch to trading independence.
Senior Programmatic Manager - contract at Publicis Groupe, London
March 1, 2021 - December 31, 2021Managed campaigns for Under Armour focusing on branding and sales performance through strategic use of CTV, LTVE, Audio, OOH, and other formats in major sport events. Worked with Here Technologies to boost profile using native formats and contextual targeting globally. Fully trained a new team member to trading independence.
Senior Programmatic Manager - contract at Publicis Groupe, London
March 1, 2021 - December 31, 2021Managed Under Armour branding and performance campaigns leveraging CTV, LTVE, Audio, OOH, and engaging display formats. Worked with major sport events to underpin sales performance. Managed Here Technologies' profile raising campaign using Native formats and contextual targeting to provide leads across regions. Trained a new team member to trading independence.
Programmatic Trader – contract at Mindshare Worldwide London
October 1, 2020 - February 28, 2021Handled programmatic campaigns for Kimberly Clark and Volvo, focusing on combining direct response initiatives with brand advertising in an omnichannel approach using CTV, OOH, and traditional channels. Collaborated with multiple data and technology partners to leverage user data and optimize campaigns.
Programmatic Trader – contract at Mindshare Worldwide London
October 1, 2020 - February 28, 2021Managed campaigns for Kimberly Clark and Volvo using omnichannel strategies including CTV and OOH. Collaborated with various platforms and data partners to optimize targeting and performance.
Programmatic Trader – contract at Mindshare Worldwide London
October 1, 2020 - February 28, 2021Worked with Kimberly Clark and Volvo accounts focusing on DR initiatives and brand advertising through omnichannel approach, leveraging data for user qualification during receptive moments and using CTV and OOH strategies along with traditional channels.
Programmatic Manager at Matterkind/IPG Group
June 1, 2018 - July 31, 2020Traded programmatic media utilizing Mobile, Audio, Native, and BVOD activations across multiple DSPs. Leveraged DCO technology and 1st party and modeled data to define profitable consumers. Managed brand safety across all channels including YouTube. Onboarded data partners and worked on test & learn roadmaps focused on performance and efficiency.
Programmatic Manager at Matterkind/IPG Group
June 1, 2018 - July 31, 2020Traded programmatic advertising leveraging Mobile, Audio, Native, and BVOD using various DSPs. Utilized DCO technology, first and modeled party data to define consumers. Onboarded data partners with focus on performance, efficiency, and brand safety including YouTube.
Programmatic Manager at Matterkind/IPG Group
June 1, 2018 - July 31, 2020Programmatically traded Mobile, Audio, Native and BVOD activations across various DSPs. Leveraged DCO technology, 1st party and modelled data to define profitable consumers. Worked along test & learn roadmap, onboarding data partners to drive performance and efficiency. Managed Brand Safety across all channels including YouTube.
Mobile Ad Operations Manager at Qriously, later acquired by Brandwatch, London
April 1, 2015 - January 31, 2018Managed programmatic budgets across EMEA, US, and APAC. Worked with tech stack players including rich media vendors, 3rd party verification, ad servers, and ad exchanges. Led measurement solutions for retail including brand lift and footfall lift studies. Handled taxonomy implementation, audience segmentation, first party data monetisation, and inventory management with SSP brand safety.
Mobile Ad Operations Manager at Qriously, later acquired by Brandwatch, London
April 1, 2015 - January 31, 2018Managed entire programmatic budget across EMEA, US, and APAC. Worked with rich media vendors, verification tech, ad servers, and exchanges. Responsible for retail vertical measurement including brand lift, footfall lift, geo-fenced measurement, and first party data monetization. Managed SSP integrations and brand safety.
Mobile Ad Operations Manager at Qriously, later acquired by Brandwatch, London
April 1, 2015 - January 31, 2018Responsible for programmatic budget across EMEA, US and APAC. Worked with rich media vendors, 3rd party verification, Ad Servers, and Ad Exchanges defining mobile advertising ecosystem. Handled retail vertical measurement including brand lift and geo-fenced measurement. Managed DMP capabilities, first party data monetisation and inventory management at SSP integration level including brand safety.
Ad Operations Analyst at Facebook Inc, Dublin, Ireland
May 1, 2014 - April 30, 2015Led execution of successful campaigns for Tier1 brands and agencies. Established best practices and improved process flows for campaign setups and trafficking. Supported system or process issue resolution by collaborating with engineering teams. Pilot tested new ad formats and ad sequencing solutions.
Ad Operations Analyst at Facebook Inc, Dublin, Ireland
May 1, 2014 - April 30, 2015Led execution of successful campaigns for Tier1 brands and agency partners. Established best practices and improved processes. Owned operational elements for setup and trafficking. Collaborated with engineering teams to resolve issues. Pilot tested new ad formats and sequencing solutions.
Ad Operations Analyst at Facebook Inc, Dublin, Ireland
May 1, 2014 - April 30, 2015Led execution of campaigns for Tier1 brands and agencies. Established best practices, improved process flows and managed operational setups and trafficking. Resolved system and process issues collaborating with engineering teams. Pilot tested new ad formats and sequencing solutions as part of product development.
Quality Controller at Google Inc, Dublin, Ireland
October 1, 2011 - October 31, 2013Performed quality assurance tasks for Google Maps project. Served as a mentor and trainer for new hires. Improved quality performance through regular workflow and process reviews.
Quality Controller at Google Inc, Dublin, Ireland
October 1, 2011 - October 31, 2013Top performer in Quality Control for Google Maps project. Mentored and trained new hires, provided advice and guidance to stakeholders, and improved quality through workflow reviews.
Quality Controller at Google Inc, Dublin, Ireland
October 1, 2011 - October 31, 2013Top performer responsible for QA within Google Maps project. Mentored and trained new hires providing advice and guidance. Improved quality performance through workflow and process reviews.
Customer Service Representative at Pocket Kings Ltd, Dublin, Ireland
September 1, 2010 - July 31, 2011Managed customer service responsibilities.
Customer Service Representative at Pocket Kings Ltd, Dublin, Ireland
September 1, 2010 - July 31, 2011Provided customer service support.
Customer Service Representative at Pocket Kings Ltd, Dublin, Ireland
September 1, 2010 - July 31, 2011Social Media Editor and CSR at Tourism Ireland at Conduit Ltd, Dublin, Ireland
February 1, 2008 - September 30, 2010Handled social media editing and customer service responsibilities.
Social Media Editor and CSR at Tourism Ireland at Conduit Ltd, Dublin, Ireland
February 1, 2008 - September 30, 2010Managed social media editing and customer service relations.
Social Media Editor and CSR at Tourism Ireland at Conduit Ltd, Dublin, Ireland
February 1, 2008 - September 30, 2010Education
Qualifications
DV360
January 1, 2021 - July 4, 2025TheTradeDesk Edge Academy certified
January 1, 2021 - July 4, 2025Tesco Retail media
January 1, 2021 - July 4, 2025Criteo Programmatic advertising
January 1, 2021 - July 4, 2025Retail for Advertisers
January 1, 2021 - July 4, 2025Amazon DSP
January 1, 2021 - July 4, 2025Outbrain Native advertising Strategy
January 1, 2021 - July 4, 2025Amobee Power User
January 1, 2021 - July 4, 2025Verizon Media DSP certified
January 1, 2021 - July 4, 2025MediaMath Programmatic certified
January 1, 2021 - July 4, 2025Teads Ad Manager certified
January 1, 2021 - July 4, 2025Adobe Advertising Cloud Academy
January 1, 2021 - July 4, 2025StackAdapt
January 1, 2021 - July 4, 2025Xander Invest certified
January 1, 2021 - July 4, 2025Google Shopping Ads certified
January 1, 2021 - July 4, 2025Affiliate Marketing certificate CERT001122204- EMI
January 1, 2021 - July 4, 2025Snapchat Advertising Essentials ID 149713233
January 1, 2021 - July 4, 2025Twitch Gameplan
January 1, 2021 - July 4, 2025Quantcast Platform Certified
January 1, 2021 - July 4, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Travel & Hospitality, Software & Internet, Financial Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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