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I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling. Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.…I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling. Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.

Nolan Wilson

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I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling. Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.…I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling. Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.

Available to hire

I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling.

Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Copywriter & Content Marketing Manager at ThinkInsure (acquired by Questrade, then BrokerLink)

January 1, 2020 - August 1, 2026

Content strategy and SEO leadership, researching, writing, and maintaining consumer-facing content across insurance categories. Built structured, search-intent-aligned pages designed to perform in both classic search results and AI-driven answers, with an emphasis on accuracy and compliance in regulated topics.

SEO Copywriter & Content Marketing Manager at ThinkInsure (acquired by Questrade, then BrokerLink)

January 1, 2018 - August 31, 2026

Owned content strategy and SEO leadership for consumer-facing insurance content. Research, wrote, and maintained large volumes of articles, blogs, product pages, and landing pages across auto, home, condo, and commercial insurance. Improved organic traffic and rankings through structured content designed for both users and search engines, including AI Overviews citation optimization.

Content Strategist & SEO Lead at ThinkInsure (acquired by Questrade, then BrokerLink)

January 1, 2018 - January 1, 2020

Owned SEO content planning and on-page optimization, ensuring keyword integration and content structure support AI Overviews, featured snippets, and citation readiness. Delivered long-form articles, product pages, and landing pages for insurance audiences, balancing search performance with readability and compliance needs.

Web Search Evaluator & Relevance Auditor at Butler Hill Group / Appen

September 1, 2010 - July 1, 2015

Evaluated search results against quality, freshness, and relevance criteria, developing an insider understanding of how search systems reward quality. Applied these relevance and quality standards directly to copywriting decisions and content structure.

Freelance SEO Copywriter at Nolan Wilson Freelance

June 1, 2009 - Present

Wrote and delivered SEO-optimized copy for 100+ businesses across insurance, recruitment/HR, enterprise technology, and real estate. Produced technical knowledge-base style content, including translating complex IT concepts for technical readers, and created SEO copy packages for corporate real estate and luxury retail clients.

Writer & Research Analyst at SLiA Group

January 1, 2009 - January 1, 2010

Produced statistical fact sheets, sales surveys, and marketing collateral supporting research and marketing initiatives.

Assistant Producer / Floor Manager & Guest Liaison at Keating Communications / Rogers Television

January 1, 2003 - January 1, 2004

Supported live radio/TV interview programming through research and production assistance, including guest coordination and preparation.