NW

Nolan Wilson

Available to hire

I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment.

About

I’m Nolan Wilson, an SEO and AEO copywriter and content strategist with 15+ years of experience helping regulated and competitive industries—especially insurance, financial services, and recruitment. I write research-driven, compliance-aware content that’s built to earn trust, rank, and convert, including long-form articles, landing pages, and data-led storytelling.

Over the years, I’ve researched and produced hundreds of pieces that grew organic traffic from 615 monthly visits to 184,000+ while also landing thousands of citations in Google AI Overviews. I bring an MLIS research background and a search-quality mindset to every brief, adapting messaging across many brand voices while keeping the writing clear, readable, and genuinely useful for real people.

  • 18 years' experience
  • Joined September 2026

Languages

  • EnglishFluent

Industry experience

  • Financial Services
  • Real Estate & Construction
  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Education
  • Other

More experts in London, Canada

Work experience· 7 roles

SEO Copywriter & Content Marketing Manager · ThinkInsure (acquired by Questrade, then BrokerLink)Jan 2020 – Aug 2026 · 6 yrs 8 mos

Content strategy and SEO leadership, researching, writing, and maintaining consumer-facing content across insurance categories. Built structured, search-intent-aligned pages designed to perform in both classic search results and AI-driven answers, with an emphasis on accuracy and compliance in regulated topics.

SEO Copywriter & Content Marketing Manager · ThinkInsure (acquired by Questrade, then BrokerLink)Jan 2018 – Aug 2026 · 8 yrs 8 mos

Owned content strategy and SEO leadership for consumer-facing insurance content. Research, wrote, and maintained large volumes of articles, blogs, product pages, and landing pages across auto, home, condo, and commercial insurance. Improved organic traffic and rankings through structured content designed for both users and search engines, including AI Overviews citation optimization.

Content Strategist & SEO Lead · ThinkInsure (acquired by Questrade, then BrokerLink)Jan 2018 – Jan 2020 · 2 yrs 1 mo

Owned SEO content planning and on-page optimization, ensuring keyword integration and content structure support AI Overviews, featured snippets, and citation readiness. Delivered long-form articles, product pages, and landing pages for insurance audiences, balancing search performance with readability and compliance needs.

Web Search Evaluator & Relevance Auditor · Butler Hill Group / AppenSep 2010 – Jul 2015 · 4 yrs 11 mos
Freelance SEO Copywriter · Nolan Wilson FreelanceJun 2009 – Present · 17 yrs 6 mos
Writer & Research Analyst · SLiA GroupJan 2009 – Jan 2010 · 1 yr 1 mo
Assistant Producer / Floor Manager & Guest Liaison · Keating Communications / Rogers TelevisionJan 2003 – Jan 2004 · 1 yr 1 mo

Education

Master of Library & Information Science (MLIS) · University of Western Ontario0001
Honours Bachelor of Arts (BA) — Media, Information & Technoculture / Political Science · University of Western Ontario0001
Master of Library & Information Science (MLIS) · University of Western Ontario2030 – 2026

Certifications and awards

SEO Clarity AEO Certified (Answer Engine Optimization)0001 – 2026
SEO Clarity & AEO Certification (Answer Engine Optimization)2030 – 2026

Hire Nolan Wilson today

Post a job and invite Nolan, or contact them directly. No hidden commission.

Post a job