Barbara Simon

I am Barbara Simon, a strategic branding and brand communication professional. Over my 30+ year career I have worked as Creative Director and Head of Marketing for major TV networks and media brands, shaping brand positioning and delivering multi-media campaigns across all platforms. I had the good fortune of expanding my knowledge on the strategic level through the positions that I had, allowing me to think beyond the usual borders of a designer and push projects forward, to reach goals or ideally exceed them.

Although I worked in upper-level corporate positions, my passion is hands-on designing, always with the brand values and guidelines in mind. For larger projects, I collaborate with a network of award-winning talents to assemble customized teams according to the job’s needs, ensuring that every project is creative, cohesive, and effective.

Since 2007, I have worked as a freelance Strategic Creative Director and Brand Consultant for German and international brands: defining the brand’s positioning, overseeing or creating the branding or brand architecture, insuring the brand design is properly applied across media (the Eurovision Song Contest is a good example of this), etc… I also do a great deal of design work myself, by creating logos and all the accompanying branding tools. Polished presentations have also been one of my core endeavors the last few years, to help get startups off the ground and products sold. I work strongly with images, since they evoke emotions.

Adobe design programs are part of my daily life (Illustrator, Photoshop, InDesign) and I am proficient in both Keynote and PowerPoint - I work with both regularly, for clients and for masterclasses that I give.

I am fluent in German and a native speaker in English.

Here is a link to my LookBook:
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