I am Barbara Simon, a strategic branding and brand communication professional. Over my 30+ year career I have worked as Creative Director and Head of Marketing for major TV networks and media brands, shaping brand positioning and delivering multi-media campaigns across all platforms. I had the good fortune of expanding my knowledge on the strategic level through the positions that I had, allowing me to think beyond the usual borders of a designer and push projects forward, to reach goals or ideally exceed them. Although I worked in upper-level corporate positions, my passion is hands-on designing, always with the brand values and guidelines in mind. For larger projects, I collaborate with a network of award-winning talents to assemble customized teams according to the job's needs, ensuring that every project is creative, cohesive, and effective. Since 2007, I have worked as a freelance Strategic Creative Director and Brand Consultant for German and international brands: defining the brand’s positioning, overseeing or creating the branding or brand architecture, insuring the brand design is properly applied across media (the Eurovision Song Contest is a good example of this), etc.. I also do a great deal of design work myself, by creating logos and all the accompanying branding tools. Polished presentations have also been one of my core endeavors the last few years, to help get startups off the ground and products sold. I work strongly with images, since they evoke emotions. Adobe design programs are part of my daily life (Illustrator, Photoshop, InDesign) and I am proficient in both Keynote and PowerPoint - I work with both regularly, for clients and for masterclasses that I give. I am fluent in German and a native speaker in English. Here is a link to my LookBook: _Website not available. Sign in: https://www.twine.net/signup_ Thank you for taking the time.

Barbara Simon

I am Barbara Simon, a strategic branding and brand communication professional. Over my 30+ year career I have worked as Creative Director and Head of Marketing for major TV networks and media brands, shaping brand positioning and delivering multi-media campaigns across all platforms. I had the good fortune of expanding my knowledge on the strategic level through the positions that I had, allowing me to think beyond the usual borders of a designer and push projects forward, to reach goals or ideally exceed them. Although I worked in upper-level corporate positions, my passion is hands-on designing, always with the brand values and guidelines in mind. For larger projects, I collaborate with a network of award-winning talents to assemble customized teams according to the job's needs, ensuring that every project is creative, cohesive, and effective. Since 2007, I have worked as a freelance Strategic Creative Director and Brand Consultant for German and international brands: defining the brand’s positioning, overseeing or creating the branding or brand architecture, insuring the brand design is properly applied across media (the Eurovision Song Contest is a good example of this), etc.. I also do a great deal of design work myself, by creating logos and all the accompanying branding tools. Polished presentations have also been one of my core endeavors the last few years, to help get startups off the ground and products sold. I work strongly with images, since they evoke emotions. Adobe design programs are part of my daily life (Illustrator, Photoshop, InDesign) and I am proficient in both Keynote and PowerPoint - I work with both regularly, for clients and for masterclasses that I give. I am fluent in German and a native speaker in English. Here is a link to my LookBook: _Website not available. Sign in: https://www.twine.net/signup_ Thank you for taking the time.

Available to hire

I am Barbara Simon, a strategic branding and brand communication professional. Over my 30+ year career I have worked as Creative Director and Head of Marketing for major TV networks and media brands, shaping brand positioning and delivering multi-media campaigns across all platforms. I had the good fortune of expanding my knowledge on the strategic level through the positions that I had, allowing me to think beyond the usual borders of a designer and push projects forward, to reach goals or ideally exceed them.

Although I worked in upper-level corporate positions, my passion is hands-on designing, always with the brand values and guidelines in mind. For larger projects, I collaborate with a network of award-winning talents to assemble customized teams according to the job’s needs, ensuring that every project is creative, cohesive, and effective.

Since 2007, I have worked as a freelance Strategic Creative Director and Brand Consultant for German and international brands: defining the brand’s positioning, overseeing or creating the branding or brand architecture, insuring the brand design is properly applied across media (the Eurovision Song Contest is a good example of this), etc… I also do a great deal of design work myself, by creating logos and all the accompanying branding tools. Polished presentations have also been one of my core endeavors the last few years, to help get startups off the ground and products sold. I work strongly with images, since they evoke emotions.

Adobe design programs are part of my daily life (Illustrator, Photoshop, InDesign) and I am proficient in both Keynote and PowerPoint - I work with both regularly, for clients and for masterclasses that I give.

I am fluent in German and a native speaker in English.

Here is a link to my LookBook:
Website not available. Sign in: https://www.twine.net/signup

Thank you for taking the time.

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Language

German
Fluent
English
Fluent

Work Experience

Creative Director at NBC Universal Germany
August 1, 2005 - Present
Responsible for marketing and on-air promotion/design for DAS VIERTE and pay-TV channels (13th Street, Sci Fi, The History Channel) as well as NBC Universal Germany. Led the launch of DAS VIERTE – design (on air, off air, online) and multi-channel marketing campaigns; achieved 25% brand awareness on launch day (Sept 2005) and 62% by June 2006 (73% in male target group).
Head of Creative Solutions / Creative Director at ProSiebenSat.1 Produktion
March 1, 2004 - Present
Head of Creative Solutions: on-air design (2D/3D/news), off-air design/campaign development, on-air promotion, audio. Key accomplishments include the new corporate design for Sat.1, N24 and kabel eins; launch of ProSiebenSat.1 Welt; implemented new corporate structures (integration of external agency).
Head of Marketing / Creative Director at ProSieben Television
April 1, 2000 - Present
New corporate design for ProSieben; XXL campaign; development/implementation of the tagline 'WE LOVE TO ENTERTAIN YOU'; numerous program launches; total package design including set design; cross-media image and program campaigns.
Art Director / Head of On-Air Promotion at kabel eins Fernsehen
February 1, 1996 - Present
New corporate design for kabel eins; development/implementation of new slot 'Die besten Filme aller Zeiten'; numerous program launches; cross-media image and program campaigns.
Graphic Designer / Deputy Head of Graphics at Tele 5
July 1, 1990 - Present
New corporate design for Tele 5; design and production of all on-air graphics: idents, bumpers, program packaging, set design, promotion packaging and graphics for all news formats.
Head of DSF Graphic Department at DSF Sendeszentrum München
October 1, 1992 - Present
Launch of DSF – Deutsches Sportfernsehen (design development and production) and HOT - Home Order Television; new corporate design for kabel eins; new corporate design for ProSieben; implementation of current logo, design and development of virtual sets.
Graphic Designer / Computer Graphics Artist at Videopix AG
August 1, 1988 - Present
Computer graphics post production (2D) and design for advertising, corporate films and Swiss TV shows.
Graphic Designer at McGraw-Hill Inc.
October 1, 1986 - Present
Design and production of sales and management presentations.
Vice President of Eyes&Ears Europe (Co-Founder) at Eyes&Ears Europe
January 1, 2001 - Present
Co-founded and served as Vice President; delivered speeches internationally for Eyes&Ears Europe andifs international film school Cologne; Promax/BDA member/attendant/speaker for Promax and BDA for over 14 years.
Freelance Strategic Creative Director / Brand Consultant at Self-Employed
January 1, 2007 - Present
Since 2007, worked as freelance Strategic Creative Director and Brand Consultant for German and international brands; oversaw branding, positioning, brand architecture, and cross-media usage of brand across media.
Computer Graphics Artist at McGraw-Hill Inc.
October 1, 1986 - Present
Design and production of sales and management presentations.
Head of DSF Graphic Department at SZM Sendezentrum München
October 1, 1992 - Present
Launch of DSF – Deutsches Sportfernsehen (design development and production), HOT – Home Order Television; new corporate design for kabel eins; implementation of current logo and development of virtual sets.
Head of Marketing / Creative Director at ProSieben Television, Munich
April 1, 2000 - Present
New corporate design for ProSieben; XXL campaign; development/implementation of new tagline; numerous program launches and cross-media campaigns.
Freelance Strategic Creative Director & Brand Consultant at Self-employed (Barbara Simon)
January 1, 2007 - Present
Freelance strategic creative direction and brand consultancy for German and international brands; oversee branding across all media; coordinate with a network of talents; long-term branding for high-profile productions (Eurovision Song Contest, Laureus World Sports Awards, Spike Video Game Awards).
Head of Creative Solutions / Creative Director at ProSiebenSat.1 Produktion – ProSiebenSat.1 Media AG
March 1, 2004 - Present
Director for on-air design (2D/3D/news), off-air design; campaign development; on-air promotion; audio; key achievements: new corporate design for Sat.1, N24 and Kabel Eins; launch of ProSiebenSat.1 Welt; implemented corporate structures and integrated external agency.
Art Director / Head of On-Air Promotion at Kabel Eins Fernsehen, Munich
February 1, 1996 - Present
New corporate design for Kabel Eins; development/implementation of new slot 'Die besten Filme aller Zeiten'; set design; numerous cross-media image and program campaigns.
Graphic Designer / Deputy Head of Graphics at Tele 5, Munich
July 1, 1990 - Present
New corporate design for Tele 5; design and production of on-air graphics; idents, bumpers, program packaging, set design, promotions; graphics for all news formats.
Computer Graphics Artist at Videopix AG, Zurich, Switzerland
August 1, 1988 - Present
Computer graphics, post production (2D) and design for advertising, corporate films and Swiss TV shows; company advertising.
Computer Graphics Artist at McGraw-Hill Inc., New York, USA
October 1, 1986 - Present
Computer graphics – design and production of sales and management presentations.

Education

Bachelor of Fine Arts in Graphic Design at Rochester Institute of Technology
January 11, 2030 - May 7, 2026
Master of Fine Arts in Computer Graphic Design at Rochester Institute of Technology
January 11, 2030 - May 7, 2026
Bachelor of Fine Arts at Rochester Institute of Technology
January 11, 2030 - May 7, 2026
Master of Fine Arts at Rochester Institute of Technology
January 11, 2030 - May 7, 2026
Bachelor of Fine Arts (BFA), Graphic Design at Rochester Institute of Technology, Rochester, NY, USA
January 11, 2030 - May 7, 2026
Master of Fine Arts (MFA), Computer Graphic Design at Rochester Institute of Technology, Rochester, NY, USA
January 11, 2030 - May 7, 2026

Qualifications

Cannes Lions Bronze
January 11, 2030 - May 7, 2026
Red Dot Grand Prix Award
January 11, 2030 - May 7, 2026
Effie Award
January 11, 2030 - May 7, 2026
BDA Award
January 11, 2030 - May 7, 2026
Promax Award
January 11, 2030 - May 7, 2026
Eyes&Ears of Europe
January 11, 2030 - May 7, 2026
ADC Award
January 11, 2030 - May 7, 2026
New York Festivals
January 11, 2030 - May 7, 2026
Promax/BDA Member
January 11, 2030 - May 7, 2026
Co-Founder / Vice President, Eyes&Ears Europe
January 1, 2001 - May 7, 2026
Awards: Cannes Lions Bronze; Red Dot Grand Prix; Effie; BDA; Promax; Eyes & Ears of Europe; ADC; NY Festivals
January 11, 2030 - May 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Telecommunications