Your product looks fine. But is it actually working for your users? I help startups and small businesses turn confusing interfaces and underperforming digital experiences into ones that convert, retain, and grow. I combine UX research and design with a practical understanding of marketing, so the work doesn't just look good: it performs. Recent work: a full UX audit that surfaced 12 friction points a client had never spotted, resulting in a redesigned onboarding flow their team shipped in under a month. What I do: - UX audits (identifying where and why users drop off) - UX research (user interviews, usability testing, personas) - UI/UX design (wireframes, prototypes, final screens) - Website and landing page design Who I work with: early-stage startups validating their product experience, independent professionals and service businesses launching or refreshing their online presence, and small teams that need a clear deliverable without a long agency process. I also offer marketing setup as a complement to design work: Google Business, Analytics, email marketing, and SEO basics. Available remotely for short, focused engagements. Let's talk.…

Noora Emilia Saarelainen

Your product looks fine. But is it actually working for your users? I help startups and small businesses turn confusing interfaces and underperforming digital experiences into ones that convert, retain, and grow. I combine UX research and design with a practical understanding of marketing, so the work doesn't just look good: it performs. Recent work: a full UX audit that surfaced 12 friction points a client had never spotted, resulting in a redesigned onboarding flow their team shipped in under a month. What I do: - UX audits (identifying where and why users drop off) - UX research (user interviews, usability testing, personas) - UI/UX design (wireframes, prototypes, final screens) - Website and landing page design Who I work with: early-stage startups validating their product experience, independent professionals and service businesses launching or refreshing their online presence, and small teams that need a clear deliverable without a long agency process. I also offer marketing setup as a complement to design work: Google Business, Analytics, email marketing, and SEO basics. Available remotely for short, focused engagements. Let's talk.…

Available to hire

Your product looks fine. But is it actually working for your users?

I help startups and small businesses turn confusing interfaces and underperforming digital experiences into ones that convert, retain, and grow. I combine UX research and design with a practical understanding of marketing, so the work doesn’t just look good: it performs.

Recent work: a full UX audit that surfaced 12 friction points a client had never spotted, resulting in a redesigned onboarding flow their team shipped in under a month.

What I do:

  • UX audits (identifying where and why users drop off)
  • UX research (user interviews, usability testing, personas)
  • UI/UX design (wireframes, prototypes, final screens)
  • Website and landing page design

Who I work with: early-stage startups validating their product experience, independent professionals and service businesses launching or refreshing their online presence, and small teams that need a clear deliverable without a long agency process.

I also offer marketing setup as a complement to design work: Google Business, Analytics, email marketing, and SEO basics.

Available remotely for short, focused engagements. Let’s talk.

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