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Noori Tirmizi Passela

Available to hire

I’m a versatile English editor and writer with a track record of delivering accurate, engaging content for a variety of outlets and brands.

About

I’m a versatile English editor and writer with a track record of delivering accurate, engaging content for a variety of outlets and brands. My work spans proofreading, editing, press releases, social media, and feature writing for organizations like Heart & Science GmbH, Abu Dhabi Sports Council, The National, and Etihad. I thrive under deadlines, turn complex information into clear copy, and enjoy collaborating with clients and editors to achieve impactful results.

With a Bachelor’s degree in Communications & Media from Middlesex University Dubai, I’m proficient in Microsoft Office, WordPress, and SEO, and I communicate fluently in English with strong conversational Arabic and intermediate German. I’m excited to bring these skills to new projects in media, marketing, and communications.

  • 9 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Other
  • Education
  • Professional Services
  • Travel & Hospitality

Work experience· 5 roles

CRM Officer · Etihad Guest Programme (Etihad Airways)Mar 2015 – Feb 2021 · 6 yrs

Acted as a central point of contact for Etihad Guest programme members; received and processed service requests and inquiries; logged and tracked customer requests through internal systems; coordinated with social media, Airport Services, and operations teams to resolve requests efficiently; maintained detailed records of customer interactions, requests, and service updates; escalated urgent or complex issues to relevant departments for prompt action; ensured clear communication with customers and internal teams regarding request progress and outcomes; supported service improvement initiatives by identifying recurring issues and coordinating with departments to improve response processes.

Freelance Writer and Editor · Heart & Science GmbHMar 2015 – Feb 2021 · 6 yrs

Proofread and edited content for publication; wrote press releases for Circus Marketing (UAE) for major events, including Spartan World Championship and FIFA World Cup campaigns; created and edited content for sports events for the Abu Dhabi Sports Council; produced feature articles for digital and print platforms; managed social media content (tweets and Instagram posts) for COP27 campaigns; prepared English press releases for the Fatima Bint Mubarak Women Sports Award; coordinated with stakeholders to gather information and meet content requirements; maintained clear communication with clients and teams to ensure timely delivery of tasks.

Guest Service Agent · Etihad AirwaysMay 2013 – Mar 2015 · 1 yr 11 mos

Provided frontline customer service at Abu Dhabi International Airport, assisting passengers with travel-related inquiries and requests; processed passenger services including check-in, travel assistance, and documentation verification; assisted VIP passengers and those requiring special assistance to ensure a smooth travel experience; coordinated with airport operations teams to resolve passenger issues and service requests; maintained accurate records of passenger service activities and adhered to airline service standards.

Freelance Feature Writer · The NationalJul 2011 – Oct 2013 · 2 yrs 4 mos
Freelance Writer (Intern) · Abu Dhabi Times MagazineJun 2010 – Jul 2010 · 2 mos

Education

Bachelor's Degree in Communications & Media (First Class Honors) · Middlesex University Dubai2008 – 2011

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