I am a dedicated marketing and communications specialist with extensive experience in digital and conventional marketing. I have led teams in managing brand campaigns, media buying and planning, and digital content creation for top brands. My passion lies in using data-driven insights to optimize marketing strategies and enhance consumer engagement. I enjoy collaborating across departments to deliver successful campaigns and elevate brand presence. Over the years, I have successfully managed diverse projects ranging from digital launches, website revamps, app development, to trade marketing initiatives. My skills span creative leadership, digital public relations, social media management, and commercial strategy, enabling me to effectively support brand growth and sales efforts. I am committed to staying up to date with industry trends and continuously improving campaign performance.

Noor-Ul-Ain Haider

I am a dedicated marketing and communications specialist with extensive experience in digital and conventional marketing. I have led teams in managing brand campaigns, media buying and planning, and digital content creation for top brands. My passion lies in using data-driven insights to optimize marketing strategies and enhance consumer engagement. I enjoy collaborating across departments to deliver successful campaigns and elevate brand presence. Over the years, I have successfully managed diverse projects ranging from digital launches, website revamps, app development, to trade marketing initiatives. My skills span creative leadership, digital public relations, social media management, and commercial strategy, enabling me to effectively support brand growth and sales efforts. I am committed to staying up to date with industry trends and continuously improving campaign performance.

Available to hire

I am a dedicated marketing and communications specialist with extensive experience in digital and conventional marketing. I have led teams in managing brand campaigns, media buying and planning, and digital content creation for top brands. My passion lies in using data-driven insights to optimize marketing strategies and enhance consumer engagement. I enjoy collaborating across departments to deliver successful campaigns and elevate brand presence.

Over the years, I have successfully managed diverse projects ranging from digital launches, website revamps, app development, to trade marketing initiatives. My skills span creative leadership, digital public relations, social media management, and commercial strategy, enabling me to effectively support brand growth and sales efforts. I am committed to staying up to date with industry trends and continuously improving campaign performance.

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Work Experience

Associate - Commercial Strategy at Philip Morris International
May 31, 2023 - August 15, 2025
Worked in the commercial planning and trade engagement department for trade marketing. Created dashboards for sales achievements tracking budgets and KPIs. Assisted in planning and deploying B2B projects like Toolbox and trade stalls. Compiled monthly and quarterly sales target results and achievements. Conducted rollout and analysis of Q1 2023 commercial sales plans.
Account Manager - Digital at Convex Interactive
July 31, 2020 - August 15, 2025
Served as account manager and dedicated team lead for Bisconni & Ismail Industries in client servicing. Oversaw all primary points of digital communication coordinating with brand, sales, marketing managers and executives. Managed media buying and planning campaigns with media buying team to deliver optimum results. Executed digital public relations, promotions, partnerships, blogger and influencer outreach initiatives. Monitored competitor performance, built brand strategies and action plans for better consumer engagement and reach. Developed proposals and conferred with clients to deliver effective online campaigns. Conducted consumer research to identify social media and marketing trends. Supervised key marketing campaigns such as Chocolate Chip Cookie #ScratchKaRoWinKaro with Ali Rehman Khan and Chocolatto #ItsSpecialInside with Syra Yousaf.
Account Manager - Conventional & Digital at Red Communications
March 31, 2019 - August 15, 2025
Managed Total Parco Kar Kahani campaign with Atif Aslam and launched Total Parco station finder app in Pakistan. Executed first women-centric digital campaign using KOL Faiza Saleem for an oil manufacturing company in Pakistan. Led digital launch of Total Parco Excellium HOBC with Shoaib Akhtar. Used data-driven insights to reengineer digital content resulting in increased social media engagement.
Marketing & Communications Specialist Digital at N.H Aid ER1
October 31, 2020 - August 15, 2025
Led media buying and planning for social media campaigns for brands like Abbott Ensure and Silk Bank. Led creative teams including designers, community managers, and content writers. Managed website maintenance in coordination with teams for Silk Bank and Emaan Islamic Banking. Revamped Silk Bank and Emaan Islamic Banking websites. Managed Silk Bank app design and development. Led lead generation to support sales efforts for Silk Bank's credit card, debit card, deals, and discount offers.
Senior Social Media Executive / Digital at Creative Chaos
February 28, 2017 - August 15, 2025
Worked on photography, videography, research, reporting, analytics, and content writing to support social media campaigns.
Social Media Executive / Digital at Creative Chaos
June 30, 2016 - August 15, 2025
Supported social media activities and campaigns with creative content and analytics.

Education

Bachelor of Science (Advertising) at IQRA University
January 1, 2012 - January 1, 2016
Intermediate F.Sc (Pre-Medical) at Beaconhouse
January 1, 2009 - January 1, 2011
SSC (Science) at Beaconhouse
January 1, 2009 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Retail, Professional Services