I am a creative and results-driven Graphic Designer and Social Media Strategist with over 11 years of experience in visual communication, brand development, and digital marketing. I excel in Adobe Creative Cloud, content creation, and social media management, delivering visuals that boost engagement, brand recognition, and conversions. I have worked in both corporate and freelance settings, tailoring design solutions to meet client and business objectives. I’m passionate about crafting compelling visuals and cohesive brand stories across platforms, and I thrive in collaborative environments where strategy and design converge to drive measurable results.

Norma Mendez

I am a creative and results-driven Graphic Designer and Social Media Strategist with over 11 years of experience in visual communication, brand development, and digital marketing. I excel in Adobe Creative Cloud, content creation, and social media management, delivering visuals that boost engagement, brand recognition, and conversions. I have worked in both corporate and freelance settings, tailoring design solutions to meet client and business objectives. I’m passionate about crafting compelling visuals and cohesive brand stories across platforms, and I thrive in collaborative environments where strategy and design converge to drive measurable results.

Available to hire

I am a creative and results-driven Graphic Designer and Social Media Strategist with over 11 years of experience in visual communication, brand development, and digital marketing. I excel in Adobe Creative Cloud, content creation, and social media management, delivering visuals that boost engagement, brand recognition, and conversions. I have worked in both corporate and freelance settings, tailoring design solutions to meet client and business objectives.

I’m passionate about crafting compelling visuals and cohesive brand stories across platforms, and I thrive in collaborative environments where strategy and design converge to drive measurable results.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Graphic Designer and Community Manager at Self-employed (Freelance)
January 1, 2014 - Present
Designed and developed branding materials, including business cards, banners, and invitations for various clients. Managed and optimized social media accounts (Facebook, Instagram, Twitter, TikTok) to enhance engagement and reach. Created and edited visual and video content tailored for digital marketing campaigns. Achievements: Successfully grew client social media engagement by an average of 35%, leading to increased brand visibility and conversions.
Graphic Designer at Inversiones Luna Mendez
February 1, 2012 - October 1, 2018
Developed branding assets, marketing materials, and corporate identity designs. Designed and managed digital and print advertising campaigns. Led social media strategy, increasing brand awareness and audience interaction. Achievements: Increased social media followership by 50% and improved audience engagement through targeted content strategies.
Graphic Designer at La Oferta y la Demanda
June 1, 2012 - October 1, 2012
Created branding concepts and graphic identities for various publications. Designed and prepared layouts for print materials, ensuring high-quality production. Achievements: Successfully revamped the visual identity of the publication, leading to improved readership engagement.
Graphic Designer at Diario El Tiempo
October 1, 2010 - December 1, 2011
Designed newspaper sections, editorial layouts, and custom illustrations. Created advertising designs published across different media platforms. Achievements: Developed high-impact editorial designs that contributed to increased newspaper circulation.
Graphic Designer at Periodico Nueva Prensa de Oriente
October 1, 2008 - June 1, 2010
Designed and developed layouts for newspapers, magazines, and children’s sections. Produced visual content that aligned with editorial and advertising objectives. Achievements: Created engaging children's section designs that boosted readership within target demographics.

Education

Law degree at Universidad gran mariscal de ayacucho
June 28, 2005 - March 27, 2025
Graphic designer at Instituto universitario de tecnología industrial rodillo loero arismendi
March 31, 2005 - March 27, 2025
Principles of ux design at Ministerio de educación de Buenos aires
October 27, 2024 - March 27, 2025
Bachelor of Technology (B.Tech.) at Instituto Universitario de Tecnología Industrial Rodolfo Loero Arismendi (IUTIRLA)
January 11, 2030 - December 22, 2025
Bachelor of Laws - LLB at Universidad Nororiental Gran Mariscal de Ayacucho
January 11, 2030 - December 22, 2025
Certification / Endorsement at Internet Institute
January 11, 2030 - December 22, 2025

Qualifications

Internet Institute Certification in Social Media Management and Marketing
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet