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Hi, I'm Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I'm passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences. I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.…Hi, I'm Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I'm passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences. I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.

Nosaiba Al-Mekhlafi

Social Media Manager, Content Creator, Content Strategist, +6

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Hi, I'm Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I'm passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences. I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.…Hi, I'm Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I'm passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences. I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.

Available to hire

Hi, I’m Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I’m passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences.

I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Dutch

Intermediate

Work Experience

Social Media & Communications Manager at RNW Media

December 31, 2022 - July 18, 2025

Managed Instagram strategy and content for youth and lifestyle brand Manasati30. Created 8–10 posts per month and 3–4 reels/story videos focusing on identity, health, and relationships. Led a remote creative team for visuals, captions, hashtags, and campaign delivery. Developed monthly engagement reports and optimized content based on insights.

Communications Manager at Yemen Policy Center

January 1, 2024 - July 18, 2025

Created bilingual (Arabic/English) visual content, branded infographics, and thought leadership posts. Designed consistent social visuals using Canva and Adobe tools. Responsible for all Instagram planning, captions, and hashtag strategies. Led rebranding that doubled organic engagement in 6 months.

Founder & Content Director at Hekaya Storytelling

December 31, 2022 - July 18, 2025

Created and curated visual and editorial content across Instagram and YouTube. Built a community-focused platform with engaging stories on health, identity, and wellbeing. Produced reels, short video interviews, and creative posts with a strong visual narrative. Wrote captions, developed a brand voice, and used analytics to track engagement. Grew account organically, collaborating with designers and content creators.

Social Media & Campaign Coach at RNW Media / Love Matters Project

December 31, 2020 - July 18, 2025

Co-developed culturally sensitive social campaigns focused on gender, sexual and reproductive health and rights, and relationships. Trained and mentored youth content creators and local teams on digital storytelling, video production, and Canva design. Supported the development of campaign messaging that resonated with conservative audiences while advancing inclusive dialogue. Worked closely with regional partners to align campaign goals with on-the-ground realities and community needs.