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Nosaiba Al-Mekhlafi

Available to hire

Hi, I'm Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands.

About

Hi, I’m Nosaiba Al-Mekhlafi, a creative and data-driven Social Media & Content Manager with over 6 years of experience working with global lifestyle, advocacy, and wellness brands. I love crafting engaging content and growing communities through storytelling and visual aesthetics. I’m passionate about clean beauty and natural health and strive to build authentic connections between brands and their audiences.

I have a strong background in planning, scheduling, and optimizing social media strategies, especially on Instagram. I enjoy managing remote teams and making sure campaigns run smoothly and successfully across multiple platforms. I’m always excited to take on new challenges that help brands grow their digital presence and impact.

  • 4 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • ArabicFluent
  • DutchIntermediate

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Healthcare
  • Professional Services
  • Consumer Goods
  • Education

More experts in The Hague, Netherlands

Work experience· 4 roles

Communications Manager · Yemen Policy CenterJan 2024 – Jul 2025 · 1 yr 7 mos

Created bilingual (Arabic/English) visual content, branded infographics, and thought leadership posts. Designed consistent social visuals using Canva and Adobe tools. Responsible for all Instagram planning, captions, and hashtag strategies. Led rebranding that doubled organic engagement in 6 months.

Founder & Content Director · Hekaya StorytellingDec 2022 – Jul 2025 · 2 yrs 8 mos

Created and curated visual and editorial content across Instagram and YouTube. Built a community-focused platform with engaging stories on health, identity, and wellbeing. Produced reels, short video interviews, and creative posts with a strong visual narrative. Wrote captions, developed a brand voice, and used analytics to track engagement. Grew account organically, collaborating with designers and content creators.

Social Media & Communications Manager · RNW MediaDec 2022 – Jul 2025 · 2 yrs 8 mos

Managed Instagram strategy and content for youth and lifestyle brand Manasati30. Created 8–10 posts per month and 3–4 reels/story videos focusing on identity, health, and relationships. Led a remote creative team for visuals, captions, hashtags, and campaign delivery. Developed monthly engagement reports and optimized content based on insights.

Social Media & Campaign Coach · RNW Media / Love Matters ProjectDec 2020 – Jul 2025 · 4 yrs 8 mos

Education

MSc · Leiden University0001
BSc · University of Sana’a0001

Certifications and awards

Integrated Marketing Communications Certificate2019

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