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Content Strategist and SEO Specialist with 3+ years driving organic growth in fintech and crypto - including a 15-20% traffic increase across competitive financial niches. I build content systems end-to-end, from keyword research and editorial frameworks to AI-assisted production workflows, and oversee them from strategy to publication. My expertise spans content management, content marketing, content creation, and content optimization, with a focus on making complex financial concepts accessible to both expert and beginner audiences. My focus is always on creating content that earns genuine organic visibility, fosters audience trust, and drives measurable results.…Content Strategist and SEO Specialist with 3+ years driving organic growth in fintech and crypto - including a 15-20% traffic increase across competitive financial niches. I build content systems end-to-end, from keyword research and editorial frameworks to AI-assisted production workflows, and oversee them from strategy to publication. My expertise spans content management, content marketing, content creation, and content optimization, with a focus on making complex financial concepts accessible to both expert and beginner audiences. My focus is always on creating content that earns genuine organic visibility, fosters audience trust, and drives measurable results.

Raifu Ismail Tobi

Content Strategist, SEO Expert, Writer, +2

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Content Strategist and SEO Specialist with 3+ years driving organic growth in fintech and crypto - including a 15-20% traffic increase across competitive financial niches. I build content systems end-to-end, from keyword research and editorial frameworks to AI-assisted production workflows, and oversee them from strategy to publication. My expertise spans content management, content marketing, content creation, and content optimization, with a focus on making complex financial concepts accessible to both expert and beginner audiences. My focus is always on creating content that earns genuine organic visibility, fosters audience trust, and drives measurable results.…Content Strategist and SEO Specialist with 3+ years driving organic growth in fintech and crypto - including a 15-20% traffic increase across competitive financial niches. I build content systems end-to-end, from keyword research and editorial frameworks to AI-assisted production workflows, and oversee them from strategy to publication. My expertise spans content management, content marketing, content creation, and content optimization, with a focus on making complex financial concepts accessible to both expert and beginner audiences. My focus is always on creating content that earns genuine organic visibility, fosters audience trust, and drives measurable results.

Available to hire

Content Strategist and SEO Specialist with 3+ years driving organic growth in fintech and crypto - including a 15-20% traffic increase across competitive financial niches. I build content systems end-to-end, from keyword research and editorial frameworks to AI-assisted production workflows, and oversee them from strategy to publication.

My expertise spans content management, content marketing, content creation, and content optimization, with a focus on making complex financial concepts accessible to both expert and beginner audiences. My focus is always on creating content that earns genuine organic visibility, fosters audience trust, and drives measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist / Manager at AZ Intelligence - UK

June 1, 2022 - May 1, 2025

Owned the full content strategy and editorial direction across four high-traffic financial websites (forex, stocks, crypto, copy trading). Managed a team of up to six writers via Asana, streamlined to a core team of four. Led the content lifecycle from brainstorming to publish, collaborated with the SEO Manager and the design team, developed frameworks, and aligned with performance analytics. Led keyword research, topic clustering, and optimization to improve rankings; built internal linking; drove 15-20% growth in organic traffic. Localized 50-100 articles into 15+ European languages using DeepL, coordinating two dedicated writers.

Crypto Writer at AZ Intelligence - UK

March 1, 2022 - June 1, 2022

Researched and wrote crypto market analysis articles on Bitcoin, altcoins, and blockchain developments for a global retail audience. Wrote broker reviews for BrokerComparison.com covering FCA-regulated brokers until project ended due to regulatory changes. Promoted to Content Strategist/Manager within 3 months based on writing quality and editorial contributions.

Freelance Financial & Crypto Writer at WikiFx & WikiBit

May 1, 2021 - January 1, 2022

Researched and wrote data-driven market analysis on Bitcoin, Gold, forex, and crypto assets for global retail audiences. Produced timely crypto and financial market news on institutional adoption and price movements for WikiFx and WikiBit.

Content Strategist / Manager (Remote) at AZ Intelligence - UK

June 1, 2022 - May 1, 2025

Owned content strategy and editorial direction across four high-traffic financial sites (forex, stocks, crypto, copy trading). Managed a team of up to six writers via Asana (later four). Led end-to-end content lifecycle from ideation to publication, collaborating with SEO and design. Built comprehensive content frameworks, guidelines, and standards for consistent, on-brand output. Led keyword research and topic clustering with Ahrefs, turning search data into a measurable roadmap. Optimized broker review pages using Google Search Console insights, refreshing underperformers to boost rankings for high-competition keywords. Built internal linking structures to strengthen site architecture and boost older content rankings. Drove 15-20% organic traffic growth through optimization, content creation, refreshing, and analytics-driven planning. Edited and published articles across trading, finance, and crypto for beginner and expert audiences. Led localization translating 50-100 guides/reviews

Crypto Writer (Remote) at AZ Intelligence - UK

March 1, 2022 - June 1, 2022

Researched and wrote crypto market analysis articles covering Bitcoin, altcoins, and blockchain developments for a global retail audience. Wrote broker review articles for BrokerComparison.com (UK-targeted). Promoted to Content Strategist / Manager within 3 months based on editorial contributions.

Freelance Financial & Crypto Writer (Remote) at WikiFx & WikiBit

May 1, 2021 - January 1, 2022

Researched and wrote data-driven market analysis articles covering Bitcoin, Gold, forex pairs, and crypto assets for WikiFx and WikiBit. Produced timely crypto and financial market news for a global audience of retail traders and investors.

Financial Writer & Contributor (Remote) at Benzinga

January 1, 2026 - Present

Research and publish data-driven market analysis articles covering Bitcoin, Ethereum, gold, and broader financial markets for one of the world's most recognized financial publications. Produce long-form educational and analytical content for retail traders and investors, incorporating multi-source data and chart analysis. Optimize articles for search intent and editorial standards, including accurate ticker formatting, multi-source citation, and financial disclaimer compliance. Build a published portfolio of financial writing across crypto, commodities, and market analysis verticals.