I’m a London-based Content Marketing Manager and content creator specialising in social-first storytelling, cultural strategy, and audience engagement across TikTok, Instagram, YouTube, and digital campaigns. My work sits at the intersection of content strategy, creative storytelling, and platform-native execution, developing campaigns and content ecosystems that connect brands with audiences in culturally relevant ways. I combine strategic thinking with hands-on creation across short-form video, podcast production and hosting, photography, influencer and UGC campaigns, and social content development. Over the past few years, I’ve worked across wellness, retail, music, and culture-focused projects, supporting integrated campaigns, retail expansion initiatives for Tesco, podcast and video production, and brand storytelling across social, retail, and digital platforms. I’m particularly passionate about translating audience behaviour and cultural insights into engaging content that builds both community and long-term brand affinity.…I’m a London-based Content Marketing Manager and content creator specialising in social-first storytelling, cultural strategy, and audience engagement across TikTok, Instagram, YouTube, and digital campaigns. My work sits at the intersection of content strategy, creative storytelling, and platform-native execution, developing campaigns and content ecosystems that connect brands with audiences in culturally relevant ways. I combine strategic thinking with hands-on creation across short-form video, podcast production and hosting, photography, influencer and UGC campaigns, and social content development. Over the past few years, I’ve worked across wellness, retail, music, and culture-focused projects, supporting integrated campaigns, retail expansion initiatives for Tesco, podcast and video production, and brand storytelling across social, retail, and digital platforms. I’m particularly passionate about translating audience behaviour and cultural insights into engaging content that builds both community and long-term brand affinity.WWWW…