Available to hire
Freelance digital content creator specializing in engaging short-form content (Reels, TikToks, UGC, and event coverage). I bring brands to life through creative storytelling across food, beauty, lifestyle, and travel—working from concept through production to maximize engagement both online and on-site.
Experience Level
Expert
Expert
Work Experience
Social Media Account Manager & Team Leader at Sela (Winter Wonderland)
December 1, 2025 - November 30, 2025Led daily social media operations and on-ground execution across event zones. Coordinated plans with the team to maintain consistent brand narrative across Instagram and TikTok. Monitored KPIs/campaign performance and optimized content strategies. Ensured quality content delivery through ongoing communication with management and daily team workflows.
Social Media Account Manager & Team Leader at Sela (West Coast)
August 1, 2025 - November 30, 2025Built the West Coast social media accounts from scratch and developed the content strategy. Captured and edited photos/videos and coordinated creators for consistent brand storytelling. Managed end-to-end production tasks including working with models and onsite contacts, supervised content direction, and ensured on-time high-quality publishing for Instagram and TikTok. Handled community management and live event coverage during key moments.
Social Media Account Manager (CityWalk) / Team coordination support at Sela (CityWalk)
May 1, 2025 - June 30, 2025Planned and distributed daily tasks across creators based on event zones and the social media content plan. Shared visual references and creative direction (Reel/TikTok trends and brand-aligned editing). Managed production workflow, priorities, and publishing timing across Instagram Stories and edited Reels/TikToks. Coordinated briefings, collected feedback, and supported end-to-end posting plus community management (comments, DMs, mentions).
Digital Content Creator (Freelance - Self employed)
January 1, 2023 - PresentCreated engaging short-form content including Reels, TikToks, UGC, and event coverage. Specialized in food, beauty, lifestyle, and travel niches with concept-to-delivery storytelling designed to connect with audiences and drive engagement both online and during on-ground events.
Account Executive and Talent Management at POPS KSA
October 1, 2021 - August 31, 2022Oversaw contracting and campaign execution by handling on-board talent contracts and performance requirements. Coordinated cross-functional teams to deliver successful event/campaign execution. Negotiated brand deals, managed influencer compensation, and aligned talent selection with client goals and brand identity. Maintained a talent database, ensured accurate documentation, tracked industry trends, and supported reporting requirements.
Content Creator at Framedkeys Digital Production
November 1, 2019 - May 31, 2020Developed and led the creation of multiple content pieces for digital platforms with the digital marketing manager. Wrote content, researched topics, brainstormed ideas, and curated photos/graphics for published posts.
Events Coverage Coordinator at Silkdeer Entertainment
May 1, 2018 - January 31, 2019Coordinated with PR/marketing teams and event organizers for on-time coverage planning. Supervised photography/video coverage and supported live stream workflows during events. Provided briefs and on-site instructions for consistent coverage, tracked key moments, monitored live coverage, and resolved issues promptly.
Production Assistant (Media/Events support) at Speedtrack
May 1, 2018 - January 31, 2019Assisted with administrative duties including running errands and organizing QA/production tasks. Supported media production-related elements such as show prep, event logistics, and helping with cast/costume-related needs. Provided on-site support for events including crowd control coordination and actor/actress assistance, and handled paperwork including copywriting and distributing scripts/contracts.
Graphic Designer at Wehdat Al-Ertikaz
April 1, 2016 - May 31, 2017Responsible for graphic/visual design and illustration for exhibition display materials. Served as principal coordinator for graphic/publishing production and collaborated with the department head while managing tasks, budget coordination, and deliverables.
Education
Bachelor's Degree at University of Business & Technology / Jeddah, Saudi Arabia
January 11, 2030 - July 10, 2026Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
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