With over a decade shaping brands across APAC and international markets, I create brand identities, campaigns and multichannel activations grounded in strategic thinking. My work translates ideas into tangible experiences across digital and physical touch-points. Growing up in multicultural Singapore and now based in Melbourne, I bring a perspective that has been informed by diverse voices and myriad viewpoints. This lived experience has been useful in giving me the breadth of tools to solve my client’s design challenges. Working closely with teams, mentoring junior designers and pushing creative boundaries are the parts of my work I enjoy most. These experiences sharpen my thinking, deliver results and give my work a greater sense of purpose.…

Venus L

With over a decade shaping brands across APAC and international markets, I create brand identities, campaigns and multichannel activations grounded in strategic thinking. My work translates ideas into tangible experiences across digital and physical touch-points. Growing up in multicultural Singapore and now based in Melbourne, I bring a perspective that has been informed by diverse voices and myriad viewpoints. This lived experience has been useful in giving me the breadth of tools to solve my client’s design challenges. Working closely with teams, mentoring junior designers and pushing creative boundaries are the parts of my work I enjoy most. These experiences sharpen my thinking, deliver results and give my work a greater sense of purpose.…

Available to hire

With over a decade shaping brands across APAC and international markets, I create brand identities, campaigns and multichannel activations grounded in strategic thinking. My work translates ideas into tangible experiences across digital and physical touch-points.

Growing up in multicultural Singapore and now based in Melbourne, I bring a perspective that has been informed by diverse voices and myriad viewpoints. This lived experience has been useful in giving me the breadth of tools to solve my client’s design challenges.

Working closely with teams, mentoring junior designers and pushing creative boundaries are the parts of my work I enjoy most. These experiences sharpen my thinking, deliver results and give my work a greater sense of purpose.

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Skills

Experience Level

Language

English
Fluent
Korean
Advanced
Chinese
Advanced

Work Experience

Senior Graphic Designer (Contract) at Nouvo
December 31, 2025 - December 31, 2025
Turn client briefs into art direction, design 2D assets and key visuals for pitches, and develop event collateral while maintaining brand consistency. Collaborated with cross-functional teams and suppliers to deliver impactful physical and digital experiences for global corporations and government bodies.
Freelance Design Professional at Nouvo
December 31, 2025 - December 31, 2025
Brand and Graphic Designer with experience in building brands for regional clients and independent business owners, delivering timeless, forward designs and helping brands discover their creative voice.
Visual Designer at Nouvo
April 1, 2023 - November 26, 2025
Visual designer specializing in branding and user interface (UI). Worked with clients including Alserkal, Aspial, Nikoi Island & Cempedak Islands, Singapore Post, Singtel and SoSimple Energy.
Graphic Designer at Edenspiekermann Singapore
March 31, 2020 - March 31, 2020
Brand development, collateral design and social media content creation for various in-house F&B brands.
Senior Graphic Designer at Experience Matters / Singapore
January 1, 2025 - December 1, 2025
Translate client briefs into strong art direction; create 2D assets and visuals for pitches; develop cohesive, consistently branded event collateral; collaborate with diverse teams and suppliers; mentor junior designers; support projects for major global corporations, government bodies and businesses.
Freelance Creative at NOUVO / International
April 1, 2023 - Present
Establishing Nouvo, helping businesses find their creative voice. Focus on timeless, forward-thinking designs spanning brand strategy, visual identity, and communications design to deliver purposeful experiences.
Contributing Designer at Vogue Singapore
September 1, 2023 - November 30, 2024
Designer for Vogue Singapore’s monthly print magazine issues and digital stories; key design lead for Vogue Singapore’s annual Next In Vogue event; logo development and social media graphic design for Vogue Uncut.
Contract Graphic Designer at Vogue / Singapore
December 1, 2022 - April 30, 2023
Brand identity, graphic and user interface design for local clients, largely in the sustainability sector.
In-House Graphic Designer at Humankind Design / Singapore
March 1, 2021 - October 31, 2022
In-house graphic designer for a Singapore-born hospitality group; brand creation and development; collateral design; social media content creation for various food & beverage brands.
Senior Visual Designer at Ebb & Flow Group / Singapore
August 1, 2020 - September 30, 2020
Visual design work for a global beauty and skincare client, SK-II.
Brand & Visual Designer at HUGE Agency / Singapore
June 1, 2018 - March 31, 2020
Brand workshops, brand strategy and development; graphic design work.
Contract Graphic Designer at Edenspiekermann / Singapore
November 1, 2017 - Present
Graphic design work for clients such as DBS Bank and CooperVision.
Social Media Intern at OuterEdit / Singapore
August 1, 2016 - October 31, 2016
Photography and social media content creation for Disney, Uniqlo and various shopping malls.
Contract Visual Designer at Duo Studios / Singapore
February 1, 2014 - April 30, 2014
Illustrations and graphic design work for DBS Bank and other clients.
Graphic Design Intern at Hustla & Co. / Singapore
August 1, 2013 - October 31, 2013
Graphic design role; created assets for Universal Music’s website and a local mobile game.
Graphic Designer & Retail Staff at Pulse MediaTech Limited (PMT) / Hong Kong
January 1, 2015 - May 31, 2015
Graphic design work; contributed to Naiise’s brand identity and visuals; assisted in visual merchandising for the store.
Café All-rounder at Spinelli Coffee / Singapore
November 1, 2010 - February 28, 2011
Front-of-house operations, coffee making, customer service and food preparation; general cafe duties.
Café / Brand Role at Naiise / Singapore
January 1, 2015 - May 31, 2015
Brand identity refinement; social media visuals; visual merchandising; store operations.
Freelance Senior Designer at Experience Matters / Singapore
January 1, 2025 - December 31, 2025
Establishing Nouvo, helping businesses, from global corporations to small enterprises, find their creative voice. I focus on crafting timeless, forward-thinking designs that resonate and remain impactful. My work spans brand strategy, visual identity, and communications design, delivering purposeful and meaningful experiences.
International Freelance Creative at NOUVO / Self-Employed
January 1, 2015 - January 1, 2025
A season of exploration in various creative roles, in-between school and jobs. Specialising in, but not limited to, graphic and visual design, photography and social media, art direction and the establishment of brand identities.
Freelance Senior Visual Designer at Ebb & Flow Group / Singapore
August 1, 2020 - September 30, 2020
Visual design work for a global beauty and skincare client, SK-II.
Brand and Visual Designer at HUGE Agency / Singapore
June 1, 2018 - March 31, 2020
Brand workshops, brand strategy and development, and graphic design work.

Education

Bachelor of Design – Communication Design at Temasek Polytechnic, School of Design
January 11, 2030 - November 26, 2025
Diploma in Interactive Media Design at Temasek Polytechnic
January 11, 2030 - November 26, 2025
Bachelor of Design, Communication Design at Royal Melbourne Institute of Technology
January 11, 2030 - March 20, 2026
Diploma, Interactive Media Design at Temasek Polytechnic, School of Design
January 11, 2030 - March 20, 2026
Bachelor of Design, Communication Design at Royal Melbourne Institute of Technology
January 11, 2030 - April 13, 2026
Diploma, Interactive Media Design at Temasek Polytechnic, School of Design
January 11, 2030 - April 13, 2026

Qualifications

Crowbar Awards Finalist
January 11, 2030 - November 26, 2025
Philips Design Excellence Award Nominee
January 11, 2030 - November 26, 2025
Crowbar Awards
January 11, 2030 - April 13, 2026
Philips Design Excellence Award
January 11, 2030 - April 13, 2026
Advertising Category Finalist Nominee
January 11, 2030 - April 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Retail, Software & Internet, Travel & Hospitality, Other

Skills

Experience Level