With over a decade shaping brands across APAC and international markets, I create brand identities, campaigns and multichannel activations grounded in strategic thinking. My work translates ideas into tangible experiences across digital and physical touch-points. Growing up in multicultural Singapore and now based in Melbourne, I bring a perspective informed by diverse voices and myriad viewpoints. This lived experience gives me the breadth of tools to solve design challenges. I enjoy collaborating with teams, mentoring junior designers and pushing creative boundaries, delivering results and giving my work a greater sense of purpose.…With over a decade shaping brands across APAC and international markets, I create brand identities, campaigns and multichannel activations grounded in strategic thinking. My work translates ideas into tangible experiences across digital and physical touch-points. Growing up in multicultural Singapore and now based in Melbourne, I bring a perspective informed by diverse voices and myriad viewpoints. This lived experience gives me the breadth of tools to solve design challenges. I enjoy collaborating with teams, mentoring junior designers and pushing creative boundaries, delivering results and giving my work a greater sense of purpose.WWWW…