Available to hire
Results-driven Social Media Manager with 7+ years of experience in digital strategy, content creation, and copywriting. I specialize in building brands online, boosting engagement, and driving conversions through data-backed campaigns.
I hold a Master of Education in English and bring advanced communication and storytelling skills to marketing initiatives. I thrive in collaborative teams and am passionate about turning insights into measurable ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Business Owner at Papel Ayat Custom Prints
June 1, 2019 - PresentEnd-to-end operations including marketing strategies, customer engagement, Facebook advertising, logistics coordination, and inventory control.
Business Owner / Social Media Manager at Papel Ayat Custom Prints
June 1, 2019 - PresentOversees end-to-end operations including marketing strategy, customer engagement, Facebook advertising, logistics coordination, and inventory control. Leverages project management, content creation, copywriting, video editing, and graphic design to drive campaigns that boost brand visibility and audience engagement.
Online Business Owner at Papel Ayat Custom Prints
June 1, 2017 - January 1, 2026Founded and managed an online boutique offering customized prints; led branding, content creation, and marketing; coordinated with suppliers and logistics to streamline operations; designed and executed targeted Facebook campaigns to boost ROI and repeat purchases, while reducing delivery delays by 30%.
ESL Teacher at Department of Education, Philippines
June 1, 2017 - March 1, 2026Translation of complex concepts into clear, persuasive copy tailored for diverse audiences, improving comprehension by 15% in student assessments. Produced instructional content that doubled as audience-focused material, increasing engagement in digital learning platforms by 25%.
Editor-in-Chief at Don Mariano Marcos Memorial State University – University Publication
June 1, 2013 - April 1, 2014Led content strategy, managed a creative team, and ensured consistent messaging for the university publication, translating editorial leadership into strong social media management and digital brand storytelling.
Copy Writer / Content Strategist / Editor
June 1, 2010 - March 1, 2026Directed editorial teams to deliver high-quality publications, increasing readership engagement by 40% through compelling copy and consistent brand voice. Crafted and refined copy across genres — fiction, poetry, journalism, and marketing campaigns — boosting publication circulation by 30%. Evaluated and improved AI-generated text for voice, tone, and creativity, enhancing content quality scores by 20%. Guided writers with structured feedback, reducing revision cycles by 35%. Adapted writing style across formats (blogs, newsletters, screen writing, academic research) to ensure content relevance across diverse audiences.
Education
Master of Education in English at Don Mariano Marcos Memorial State University - Agoo, Philippines
January 11, 2030 - April 6, 2026Bachelor of Secondary Education, Major in English at Don Mariano Marcos Memorial State University - Agoo, Philippines
January 11, 2030 - April 6, 2026Bachelor of Secondary Education, Major in English at Don Mariano Marcos Memorial State University - Agoo
January 11, 2030 - April 6, 2026Master of Education, Major in English at Memorial State University
August 1, 2022 - June 1, 2025Qualifications
Journalist of the Year
January 1, 2014 - April 6, 2026Master of Education
January 11, 2030 - April 11, 2026Bachelor of Secondary Education, Major in English
January 11, 2030 - April 11, 2026Licensed Professional Teacher (LPT) - Philippines
January 11, 2030 - April 11, 2026Bachelor of Secondary Education, Major in English
June 1, 2010 - March 1, 2014Licensed Professional Teacher
January 11, 2030 - April 11, 2026Certified Virtual Assistant
January 11, 2030 - April 11, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Other, Software & Internet
Developed a complete social media content calendar and executed creative assets including reels, photos, and posts. The project showcased strategic planning, consistent branding, and engaging multimedia content tailored to audience growth and community interaction.
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