The Challenge: Rosa already possessed a foundational logo and basic branding, but the vision was to elevate their brand presence through distinct illustrations that could seamlessly integrate across various touchpoints – from social media to stationery and packaging. The core challenge was to create illustrations that maintained a simple, elegant, and hand-drawn aesthetic, perfectly complementing the existing brand assets and fostering a cohesive, earthy feel.
Our Approach: Our design process for Rosa centered on capturing the essence of a modern, nature-loving lifestyle with a touch of whimsical charm. We focused on developing a suite of visual elements that would resonate with the “plant parent” demographic and embody Rosa’s unique blend of floral beauty and cafe comfort.
Refining the Core Identity: We started by understanding the existing logo and color palette (as seen in the brand board). The soft tones and the simple, iconic flower within the oval provided a strong foundation. Our goal was to enhance this with illustrative elements that felt like a natural extension.
See it here:
- Illustrator
- Logo Designer
- Packaging Designer