Wheyever is a protein ice cream brand created to challenge the typical visual language of fitness products. Instead of focusing on an overly serious or clinical aesthetic, the packaging combines playful graphics, expressive typography, and a vibrant visual approach.

The concept positions protein ice cream as both a functional and enjoyable treat, using distinctive packaging to make the product feel approachable, youthful, and easy to recognize on the shelf.

Senzu is an energy drink inspired by the Dragon Ball universe and its iconic Senzu Beans. The packaging translates the idea of a small source of powerful energy into a modern beverage concept.

I developed a bold, dynamic identity using energetic typography, vivid colors, and graphic elements inspired by the visual language of the series. The goal was to create packaging that immediately communicates power and energy while feeling nostalgic and recognizable to fans of the inspiration.

Vera Matcha is a conceptual packaging design project focused on creating a fresh, distinctive, and visually cohesive identity for a matcha brand.

The packaging combines clean typography, carefully selected colors, and organic visual elements to communicate the natural qualities of matcha while giving the brand a modern and recognizable character. Each design element was intentionally personalized to reflect Vera Matcha’s identity, creating packaging that feels both contemporary and approachable.

The project explores how thoughtful packaging design can transform a simple product into a memorable and visually engaging brand experience.

Celestia is a conceptual branding and visual identity project inspired by the beauty, mystery, and elegance of the cosmos. The visual direction combines celestial elements, dreamy aesthetics, and a modern graphic approach to create a distinctive and atmospheric identity.

The project explores the relationship between typography, color, composition, and cosmic imagery, with each element carefully personalized to reflect Celestia’s unique character and visual personality. Rather than relying on common celestial aesthetics, I developed a tailored visual language that feels sophisticated, expressive, and intentionally connected to the concept.

The identity was developed across different visual applications, maintaining a cohesive system while allowing each piece to communicate the brand in its own way. The goal was to create a memorable and personalized identity that captures the feeling of looking beyond the ordinary, mysterious, elegant, and infinite.