I am a proactive digital marketing specialist with over 14 years of experience in digital marketing strategy and execution. I have a proven track record of leading remote teams and driving impactful multi-channel campaigns across social media, influencer marketing, and branded content for global and local clients.

I am a proactive digital marketing specialist with over 14 years of experience in digital marketing strategy and execution. I have a proven track record of leading remote teams and driving impactful multi-channel campaigns across social media, influencer marketing, and branded content for global and local clients.

Available to hire

I am a proactive digital marketing specialist with over 14 years of experience in digital marketing strategy and execution.

I have a proven track record of leading remote teams and driving impactful multi-channel campaigns across social media, influencer marketing, and branded content for global and local clients.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Italian
Intermediate

Work Experience

Web Site Content Manager / Team Lead at TLScontact
August 1, 2024 - Present
Lead a remote digital team to deliver high-volume projects. Recruited, trained, and mentored a team of 6 content specialists, ensuring best practices in digital execution and maintaining high performance across global projects. Oversaw content strategy, production pipelines, and stakeholder communications to align with client objectives.
Social Commerce Specialist at GroupM (WPP)
September 1, 2023 - August 31, 2024
Drove growth through multi-channel digital strategies. Developed and implemented comprehensive digital strategies integrating social media, influencer marketing, and paid advertising to drive lead generation and sales. Monitored campaign performance using data analytics and provided actionable insights to optimize ROI across campaigns.
Innovation Manager at GroupM (WPP)
May 1, 2022 - September 30, 2023
Provided strategic direction for digital innovation initiatives and oversaw execution of a digital content migration project (500+ assets), ensuring alignment with client objectives and timelines. Collaborated with cross-functional teams to identify opportunities for process improvement and new digital solutions.
Branded Content Manager at Mindshare (WPP)
March 1, 2020 - May 31, 2022
Oversaw the execution of 360° digital marketing campaigns, coordinating internal teams and external freelancers to ensure seamless delivery. Developed content marketing strategies aligned with client goals and managed the full production lifecycle from brief to reporting.
Content & Influencer Specialist at Mindshare (WPP)
March 1, 2017 - March 31, 2020
Strategic planning: developed digital content strategies aligned with client business goals, overseeing execution and performance reporting. Collaborated with influencer partners to maximize reach and engagement.

Education

Postgraduate in Trend Observation and Communication at University of Lisbon
January 11, 2030 - December 9, 2025
Bachelor's in Business Administration and Management at Universidade Católica Portuguesa
January 11, 2030 - December 9, 2025
Certificate in Influencer Marketing and Branded Content at Lisbon Digital School
January 11, 2030 - December 9, 2025

Qualifications

WPP Commerce Certification (Level 2)
January 11, 2030 - December 9, 2025
WPP Commerce Certification (Level 3)
January 11, 2030 - December 9, 2025
WPP Digital Fundamentals
January 11, 2030 - December 9, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail