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I’m Nurul Hestiningtyas, a creative professional and Social Media Manager with 7 years of experience blending art, photography, content strategy, and visual storytelling to help brands feel distinctive and grow consistently. I bring an editorial eye to every deliverable—crafting mood boards, planning content calendars, producing photo/video assets, and ensuring everything is optimized for engagement and discoverability. Across roles as a creative director, social media manager, trainer, and studio assistant, I’ve led end-to-end digital strategies—from brand guidelines and omni-channel content execution to community building and performance support through SEO and scheduling tools. I’m also passionate about sharing practical knowledge through workshops and public speaking, empowering individuals and businesses to turn creative ideas into scalable outcomes.…I’m Nurul Hestiningtyas, a creative professional and Social Media Manager with 7 years of experience blending art, photography, content strategy, and visual storytelling to help brands feel distinctive and grow consistently. I bring an editorial eye to every deliverable—crafting mood boards, planning content calendars, producing photo/video assets, and ensuring everything is optimized for engagement and discoverability. Across roles as a creative director, social media manager, trainer, and studio assistant, I’ve led end-to-end digital strategies—from brand guidelines and omni-channel content execution to community building and performance support through SEO and scheduling tools. I’m also passionate about sharing practical knowledge through workshops and public speaking, empowering individuals and businesses to turn creative ideas into scalable outcomes.

Nurul Hestiningtyas

Social Media Manager, Creative Director, Content Strategist, +2

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I’m Nurul Hestiningtyas, a creative professional and Social Media Manager with 7 years of experience blending art, photography, content strategy, and visual storytelling to help brands feel distinctive and grow consistently. I bring an editorial eye to every deliverable—crafting mood boards, planning content calendars, producing photo/video assets, and ensuring everything is optimized for engagement and discoverability. Across roles as a creative director, social media manager, trainer, and studio assistant, I’ve led end-to-end digital strategies—from brand guidelines and omni-channel content execution to community building and performance support through SEO and scheduling tools. I’m also passionate about sharing practical knowledge through workshops and public speaking, empowering individuals and businesses to turn creative ideas into scalable outcomes.…I’m Nurul Hestiningtyas, a creative professional and Social Media Manager with 7 years of experience blending art, photography, content strategy, and visual storytelling to help brands feel distinctive and grow consistently. I bring an editorial eye to every deliverable—crafting mood boards, planning content calendars, producing photo/video assets, and ensuring everything is optimized for engagement and discoverability. Across roles as a creative director, social media manager, trainer, and studio assistant, I’ve led end-to-end digital strategies—from brand guidelines and omni-channel content execution to community building and performance support through SEO and scheduling tools. I’m also passionate about sharing practical knowledge through workshops and public speaking, empowering individuals and businesses to turn creative ideas into scalable outcomes.

Available to hire

I’m Nurul Hestiningtyas, a creative professional and Social Media Manager with 7 years of experience blending art, photography, content strategy, and visual storytelling to help brands feel distinctive and grow consistently. I bring an editorial eye to every deliverable—crafting mood boards, planning content calendars, producing photo/video assets, and ensuring everything is optimized for engagement and discoverability.

Across roles as a creative director, social media manager, trainer, and studio assistant, I’ve led end-to-end digital strategies—from brand guidelines and omni-channel content execution to community building and performance support through SEO and scheduling tools. I’m also passionate about sharing practical knowledge through workshops and public speaking, empowering individuals and businesses to turn creative ideas into scalable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Creative Studio Assistant & Resident Artist (Art & Social Media)

April 1, 2026 - Present

Managed international gallery relations and global logistics, shipped artworks for clients in Dubai and Australia. Led art studio social media strategy including photography/videography content creation, scheduling, and digital archiving documentation.

Creative Studio Assistant & Resident Artist at Arwin Hidayat Art Studio

April 1, 2026 - Present

Managed international gallery relations and global logistics, including overseas shipping for clients in Dubai and Australia. Developed original fine art across diverse mediums through deep personal art exploration. Led end-to-end social media strategy for the studio, handling brand identity support, content planning, photography/videography production, scheduled publishing, and digital archiving documentation of artwork.

Creative Director (Project Based) at PT Risum Indo Lestari

February 1, 2026 - April 1, 2026

Elevated brand positioning from a local garment business to a high-end market by developing designed brand identity and brand guidelines. Managed team transition and established a structure to run operations on autopilot. Produced 372 creative photography/video assets (195 editorial fashion photos, 177 video pieces with scripting), executed omni-channel content from mood board development through Instagram/TikTok/LinkedIn/Facebook outputs, and supported organic growth (108K+ profile viewers) using SEO integration and scheduling tools.

Creative Director (Brand & Content Strategy) at PT Risum Indo Lestari

February 1, 2026 - April 1, 2026

Elevated brand positioning and updated brand guidelines from a local garment business to a high-end market through redesigned brand identity. Managed team transition and setup to run operations more autonomously. Produced 372 creative photography/video assets, developed omni-channel content calendars, and supported organic profile growth (SEO and scheduling tools included) across Instagram, TikTok, LinkedIn, and Facebook.

Project Agribusiness Marketing & Social Media Lead at Helo Food (PT BWL)

June 1, 2024 - October 1, 2024

Orchestrated organic rice brand launch including brand identity and Instagram presence. Scaled a creative team to run integrated digital marketing, community engagement, and campaign execution for the new brand.

Project Agribusiness Marketing & Social Media Lead (Helo Food) at HELO FOOD (PT BWL)

June 1, 2024 - October 1, 2024

Orchestrated brand launch and Instagram presence for an organic rice line, establishing brand identity and scaling an integrated digital marketing approach. Managed community engagement and campaign execution with an expanded creative team.

Digital Camerpaigner (Online Campaign Content) at Online United Nations / UNDP

February 1, 2024 - June 30, 2024

Produced 20+ social media content assets and videos for an international campaign promoting the Skill for Future platform and an educational initiative supporting global education equity across Asia Pacific.

Digital Campaigner at Online United Nations / UNDP

February 1, 2024 - June 30, 2024

Produced 20+ social media content assets and videos for an international campaign promoting skillourfuture and education-focused initiatives that support global education equity across the Asia Pacific region.

Social Media Manager (Remote) at Seven21 Design (Georgia, USA)

January 1, 2024 - December 31, 2024

Created 60+ high-quality social media publications and posters for USA-based business clients, protecting and strengthening brand reputation. Managed end-to-end content production (content calendar, color palette/typography direction), and produced graphics using Canva and video edits using CapCut Pro.

Social Media Manager (Remote) at Seven21 Design, Georgia, USA

January 1, 2024 - December 31, 2024

Created 60+ engaging content publications and posters for business clients while protecting brand reputation. Managed end-to-end content production from calendar planning through design and editing using Canva and CapCut Pro.

Speaker / Training Programs (Content Creation, Copywriting, Photography) at PT Gapura Jogja

February 1, 2022 - Present

Delivered workshops and training programs for 1,000+ participants since 2022, teaching content creation, copywriting, and photography. Helped businesses strengthen social media strategy, branding strategy, and digital communications strategy with scalable approaches that support growth and sales.

Speaker (Content Creation, Copywriting & Photography) at PT Gapura Jogja

January 1, 2022 - Present

Delivered training programs for 1,000+ participants since 2022, teaching content creation, copywriting, and photography. Empowered businesses through social media strategy, branding strategy, and digital communications strategy aligned to scalable sales growth.

Social Media Manager at PT Look Up Digital Marketing Agency

July 1, 2021 - December 31, 2021

Managed 10 client accounts and led a creative team (designers and admins) to produce 300+ content assets. Served as the key bridge between clients and the agency, coordinating work with a remote team to ensure quality and delivery timelines.

Social Media Manager (Agency Client Accounts) at PT Look Up Digital Marketing Agency

July 1, 2021 - December 31, 2021

Managed 10 client accounts and led a creative team of designers and admins to produce 300+ content assets. Served as the primary liaison between clients and the agency while collaborating with remote teams.

Trainer (Google WomenWill / Gapura Digital / Google CSR) at Google WomenWill (Indonesia, via Gapura Digital)

April 1, 2019 - April 1, 2020

Trained 500+ women to build businesses through a Google CSR initiative. Conducted specialized workshops on business social media strategy and product photography.

Trainer (Google Womenwill / Gapura Digital Google CSR) at Google Womenwill, Gapura Digital

April 1, 2019 - April 1, 2020

Trained 500+ women through a Google CSR initiative in Indonesia, delivering specialized workshops on business social media strategy and product photography.

Social Media Manager

January 1, 2019 - June 30, 2022

Over IDR 20M additional monthly revenue above KPI by collaborating with micro influencers while building community engagement and engagement. 5.000 new followers and 1M profile views; produced 300+ professional photos and videos; managed monthly planning and CRM transition and marketing autopilot.

Social Media Manager at CV Honeysia Alamindo

January 1, 2019 - June 30, 2022

Collaborated with micro-influencers and built community management to drive performance and exceed KPI by generating additional monthly revenue above IDR 20M. Led growth strategy brainstorming across stakeholder communication, offline reseller ecosystem performance marketing, and digital presence/channel planning with budget management. Achieved 5,000 new followers and 1M profile views, while orchestrating internal CRM and transitioning customer service operations to support autopilot marketing. Produced 300+ professional photo/video assets with strategic copywriting under monthly planning workflows.