I am a marketing professional with 9+ years of experience across corporate, agency, and non-profit sectors. I specialize in digital marketing, multi-channel campaigns, content strategy, and brand positioning for clients in technology, finance, fashion, and foreign policy. I have managed campaigns across the Americas, UK/Europe, APAC, and GCC markets, and I focus on driving engagement, leads, and measurable growth through data-driven strategies, creative storytelling, and integrated marketing solutions.

I am a marketing professional with 9+ years of experience across corporate, agency, and non-profit sectors. I specialize in digital marketing, multi-channel campaigns, content strategy, and brand positioning for clients in technology, finance, fashion, and foreign policy. I have managed campaigns across the Americas, UK/Europe, APAC, and GCC markets, and I focus on driving engagement, leads, and measurable growth through data-driven strategies, creative storytelling, and integrated marketing solutions.

Available to hire

I am a marketing professional with 9+ years of experience across corporate, agency, and non-profit sectors. I specialize in digital marketing, multi-channel campaigns, content strategy, and brand positioning for clients in technology, finance, fashion, and foreign policy. I have managed campaigns across the Americas, UK/Europe, APAC, and GCC markets, and I focus on driving engagement, leads, and measurable growth through data-driven strategies, creative storytelling, and integrated marketing solutions.

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Language

English
Fluent
Arabic
Intermediate

Work Experience

Senior Digital Marketing Manager at Surge Global
October 1, 2024 - Present
Lead multi-channel campaigns (email, social, video, paid media) and craft audience-focused messaging to drive engagement, leads, and brand positioning. Deliver client advisory & insights, develop go-to-market frameworks, and collaborate cross-functionally with design, engineering, and performance marketing teams. Achievements include directing 120+ new leads and contributing to a USD 5M opportunity pipeline in FY 2023/24, as well as scaling content operations to increase web traffic by 57%.
Senior Manager - Marketing and Communications at Fortude
October 1, 2024 - September 5, 2025
Led B2B technology marketing strategy across ERP, cloud, and data/AI domains for the Americas, UK/Europe, and Asia Pacific. Directed multi-channel campaigns, managed messaging, and produced executive-ready insights to shape GTM, launches, and long-term brand differentiation. Achievements include growing revenue funnel, driving S&M efficiencies, and refreshing corporate branding.
Communications Manager at Lakshman Kadirgamar Institute (LKI)
October 1, 2019 - September 5, 2025
Strategic communications, publication production, and digital presence management (website, social media, newsletters, videos, podcasts, event briefs). Led PR and thought leadership initiatives, positioning researchers as experts and driving media placements and public engagement.
Assistant Manager - Public Relations at Dentsu
February 1, 2017 - September 5, 2025
Supported diverse Sri Lankan clients across events, digital marketing, PR campaigns, and media relations. Led client communications, media outreach, and the launch of PR initiatives for multiple brands.
Marketing Manager at Asia Securities
February 1, 2022 - September 5, 2025
Drove multi-channel marketing strategy, managed communications budgets and timelines to strengthen brand visibility; led digital marketing and PR outreach; refreshed corporate branding and launched the Asia Securities website.
Senior Digital Marketing Manager at Surge Global
October 1, 2024 - Present
Strategic, multi-channel digital marketing leader responsible for planning and executing integrated campaigns (email, social, video, paid media) with audience-focused messaging designed to drive engagement, qualified leads, and revenue. Provided client advisory and insights, defined campaign frameworks, and ensured cross-functional collaboration with design, engineering, and performance marketing teams. Developed bilingual English/Arabic multi-channel launch strategies for Middle East markets and contributed to go-to-market plans for a US Education Services provider.
AVP - Marketing & Communications at Fortune
February 28, 2022 - September 5, 2025
Led B2B technology marketing strategy and multi-channel campaigns across Americas, UK/Europe, APAC and GCC. Drove revenue goals, built go-to-market frameworks, and orchestrated cross-functional teams with design, engineering, and sales to accelerate growth.
Communications Manager at Lakshman Kadirgamar Institute (LKI)
October 31, 2019 - September 5, 2025
Developed and executed strategic communications to promote the think tank, trained a team of communication assistants, managed digital presence (website, social media, newsletters, videos), and led PR & thought leadership to position researchers as experts.
Assistant Manager - Public Relations at Dentsu
February 28, 2017 - September 5, 2025
Supported diverse Sri Lankan clients across events, digital marketing, PR, and internal communications. Led client management, executed PR campaigns, press conferences, media interviews, and brand activations, while coordinating with marketing and creative teams.

Education

Master of Business Administration at Edinburgh Napier University
January 1, 2021 - January 1, 2021
CIM Postgraduate Diploma in Professional Marketing at Chartered Institute of Marketing, UK
January 1, 2019 - January 1, 2019
Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 1, 2022 - January 1, 2022
Master of Business Administration at Edinburgh Napier University
January 1, 2021 - September 5, 2025
Postgraduate Diploma in Professional Marketing at Chartered Institute of Marketing
January 1, 2019 - September 5, 2025
Postgraduate Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 1, 2022 - September 5, 2025

Qualifications

Master of Business Administration
January 1, 2021 - January 1, 2021
CIM Postgraduate Diploma in Professional Marketing
January 1, 2019 - January 1, 2019
Professional Diploma in Digital Marketing
January 1, 2022 - January 1, 2022
Master of Business Administration
January 1, 2021 - September 5, 2025
Postgraduate Diploma in Professional Marketing
January 1, 2019 - September 5, 2025
Postgraduate Diploma in Digital Marketing
January 1, 2022 - September 5, 2025

Industry Experience

Software & Internet, Professional Services, Financial Services, Media & Entertainment, Non-Profit Organization, Education, Government