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I am a certified and innovative SEO Specialist and Digital Marketer with experience boosting online visibility and engagement for brands through strategic SEO, PPC, and content marketing. I am adept at using industry-leading tools like SEMrush, Google Ads, Google Analytics, Mailchimp, and WordPress to deliver measurable results. I currently serve as a SEMrush Ambassador and part-time Digital Marketing Manager for PlantPal Ghana, where I lead digital marketing efforts for product launches and brand visibility, develop marketing automation, SEO strategy, and performance reporting, and manage email campaigns, blog updates, and web content optimization.…I am a certified and innovative SEO Specialist and Digital Marketer with experience boosting online visibility and engagement for brands through strategic SEO, PPC, and content marketing. I am adept at using industry-leading tools like SEMrush, Google Ads, Google Analytics, Mailchimp, and WordPress to deliver measurable results. I currently serve as a SEMrush Ambassador and part-time Digital Marketing Manager for PlantPal Ghana, where I lead digital marketing efforts for product launches and brand visibility, develop marketing automation, SEO strategy, and performance reporting, and manage email campaigns, blog updates, and web content optimization.

Nyaaba Nicholas

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I am a certified and innovative SEO Specialist and Digital Marketer with experience boosting online visibility and engagement for brands through strategic SEO, PPC, and content marketing. I am adept at using industry-leading tools like SEMrush, Google Ads, Google Analytics, Mailchimp, and WordPress to deliver measurable results. I currently serve as a SEMrush Ambassador and part-time Digital Marketing Manager for PlantPal Ghana, where I lead digital marketing efforts for product launches and brand visibility, develop marketing automation, SEO strategy, and performance reporting, and manage email campaigns, blog updates, and web content optimization.…I am a certified and innovative SEO Specialist and Digital Marketer with experience boosting online visibility and engagement for brands through strategic SEO, PPC, and content marketing. I am adept at using industry-leading tools like SEMrush, Google Ads, Google Analytics, Mailchimp, and WordPress to deliver measurable results. I currently serve as a SEMrush Ambassador and part-time Digital Marketing Manager for PlantPal Ghana, where I lead digital marketing efforts for product launches and brand visibility, develop marketing automation, SEO strategy, and performance reporting, and manage email campaigns, blog updates, and web content optimization.

Available to hire

I am a certified and innovative SEO Specialist and Digital Marketer with experience boosting online visibility and engagement for brands through strategic SEO, PPC, and content marketing. I am adept at using industry-leading tools like SEMrush, Google Ads, Google Analytics, Mailchimp, and WordPress to deliver measurable results.
I currently serve as a SEMrush Ambassador and part-time Digital Marketing Manager for PlantPal Ghana, where I lead digital marketing efforts for product launches and brand visibility, develop marketing automation, SEO strategy, and performance reporting, and manage email campaigns, blog updates, and web content optimization.

Language

English

Advanced

Work Experience

SEO Specialist at IPMC Ghana

May 1, 2024 - Present

Managed and optimized SEO for corporate websites including IPMC Ghana, IPMC Training, and Healthy Mind School. Improved keyword performance and organic visibility through on-page optimization and schema markup. Conducted site audits, implemented technical fixes to enhance load speed, and led initiatives to streamline blog content planning and keyword mapping.

Digital Marketing Intern at Digital Edge Training & Consultancy (DETC)

January 1, 2024 - April 1, 2024

Supported online marketing campaigns to boost visibility for clients and startups; created and shared digital content across social platforms for brand engagement; contributed to content planning, strategy documentation, and page optimization.

Digital Marketing Manager (Part-Time, Voluntary) at PlantPal Ghana

January 1, 2025 - Present

Leading Plant Pal's digital marketing efforts for product launch and brand visibility. Developed marketing automation, SEO strategy, and performance reporting. Managed email campaigns, blog updates, and web content optimization.

SEMrush Ambassador at SEMrush

January 1, 2024 - Present

Represent SEMrush in digital communities, lead local events, and provide peer training. Promote tool best practices and support others in achieving SEO success.

Education

Professional Diploma in Digital Marketing at IPMC University College, Kwame Nkrumah Circle, Accra, Ghana

January 1, 2023 - December 31, 2024

WASSCE (Science) at Bawku Senior High School, Bolgatanga

January 1, 2011 - January 1, 2014