Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

E-commerce and digital marketing professional with 8+ years of experience across luxury fashion, FMCG, and digital retail environments. Specialises in end-to-end Shopify operations, brand-led marketing execution, and customer experience, combining creative delivery with commercial strategy to drive conversion, retention, and growth. Known for managing high-value accounts, optimising online performance, and delivering premium, high-touch customer journeys aligned with luxury brand standards. Strong across product listing optimisation, performance analysis and reporting, customer issue resolution, and lifecycle marketing using CRM and automation tools.…E-commerce and digital marketing professional with 8+ years of experience across luxury fashion, FMCG, and digital retail environments. Specialises in end-to-end Shopify operations, brand-led marketing execution, and customer experience, combining creative delivery with commercial strategy to drive conversion, retention, and growth. Known for managing high-value accounts, optimising online performance, and delivering premium, high-touch customer journeys aligned with luxury brand standards. Strong across product listing optimisation, performance analysis and reporting, customer issue resolution, and lifecycle marketing using CRM and automation tools.

Nyarie Mafunga

1st Assistant Director, Copywriter, Project Manager, +7





E-commerce and digital marketing professional with 8+ years of experience across luxury fashion, FMCG, and digital retail environments. Specialises in end-to-end Shopify operations, brand-led marketing execution, and customer experience, combining creative delivery with commercial strategy to drive conversion, retention, and growth. Known for managing high-value accounts, optimising online performance, and delivering premium, high-touch customer journeys aligned with luxury brand standards. Strong across product listing optimisation, performance analysis and reporting, customer issue resolution, and lifecycle marketing using CRM and automation tools.…E-commerce and digital marketing professional with 8+ years of experience across luxury fashion, FMCG, and digital retail environments. Specialises in end-to-end Shopify operations, brand-led marketing execution, and customer experience, combining creative delivery with commercial strategy to drive conversion, retention, and growth. Known for managing high-value accounts, optimising online performance, and delivering premium, high-touch customer journeys aligned with luxury brand standards. Strong across product listing optimisation, performance analysis and reporting, customer issue resolution, and lifecycle marketing using CRM and automation tools.

Available to hire

E-commerce and digital marketing professional with 8+ years of experience across luxury fashion, FMCG, and digital retail environments. Specialises in end-to-end Shopify operations, brand-led marketing execution, and customer experience, combining creative delivery with commercial strategy to drive conversion, retention, and growth.

Known for managing high-value accounts, optimising online performance, and delivering premium, high-touch customer journeys aligned with luxury brand standards. Strong across product listing optimisation, performance analysis and reporting, customer issue resolution, and lifecycle marketing using CRM and automation tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Ecommerce Executive at Kasi Active

February 1, 2025 - Present

Execute and manage the brand’s CRM strategy, working closely with the eCommerce Manager to create personalised, data-driven campaigns. Create engaging email campaigns and up-to-date flows on Klaviyo. Develop and implement email marketing campaigns, leveraging customer data for segmentation, automation, and personalisation. Analyze CRM and paid media performance, providing actionable insights to optimize campaigns and improve customer retention. Assist in the growth of our online presence and contribute to building a strong digital footprint for the brand. Work across multiple digital channels to enhance brand awareness and drive conversions.

E-commerce Executive & Business Operations Manager - Kasi Active at Kasi Active

January 1, 2025 - Present

Managed product listings and uploads on the e-commerce platform, ensuring accurate product data, pricing, and inventory. Optimised PDPs with high-quality imagery, SEO-led copy, and clear product descriptions to drive conversion. Maintained catalogue accuracy by updating product information, variants, and stock levels for launches and re-stocks. Coordinated with marketing and creative teams to align product launches with campaigns and merchandising. Built strong customer relationships via clear communication, timely support, and personalised service; handled complaints and resolved customer conflicts professionally. Created and implemented email marketing campaigns using customer data for segmentation, automation, and personalisation. Used tools including Shopify, Klaviyo, and Freshdesk and managed operational processes around order, customer service, and ecommerce continuity.

Account Executive & Marketing Assistant at Carabella Gifts

January 1, 2025 - October 13, 2025

Managed key accounts for housing development clients, covering 15 regions, ensuring seamless delivery and high customer satisfaction. Coordinated and implemented campaigns to increase brand awareness and drive sales, both online and in-store. Monitored campaign performance, tracked KPIs, and provided reports to optimize future marketing efforts.

Account Executive & Marketing Assistant at Cara Bella Gifts

January 1, 2025 - October 13, 2025

Oversee operations and orders for a major housing development client, covering 15 regions, ensuring seamless delivery and high customer satisfaction. Coordinating and implementing campaigns to increase brand awareness and drive sales both online and in-store. Monitor campaign performance, track key performance metrics, and provide reports to optimize future marketing efforts.

Operations Assistant & Account Executive - Carabella Gifts (FMCG)

July 2, 2024 - January 1, 2025

Managed account management activities (B2B & B2C), including performance analysis and reporting for product merchandising and influencer/content strategy. Handled product-related operations such as catalog accuracy, product information and variants updates, and stock level coordination in line with launches and restocks. Supported customer relationships through clear communication, timely support, and personalised service, handling complaints and resolving conflicts professionally by identifying issues, offering solutions, and improving customer experience. Coordinated with marketing and creative teams to align product launches with campaigns and site merchandising. Developed and implemented email marketing campaigns using customer data for segmentation, automation, and personalisation.

Account Manager & Customer Relations at Bella Ling

July 1, 2024 - October 13, 2025

Strategized and executed a comprehensive marketing plan for the newly established London location, leading to increased brand visibility and revenue growth. Designed and executed email marketing campaigns to nurture leads, promote products, and increase customer retention. Ensured client satisfaction and loyalty by consistently delivering exceptional service and exceeding client expectations. Anticipated and addressed potential issues or challenges to prevent client attrition.

Account Manager & Customer Relations at The Sunday Times Best in Luxury

July 1, 2024 - October 13, 2025

Led strategy and execution of a comprehensive marketing plan for the newly established London location, improving brand visibility and revenue. Designed and executed email marketing campaigns to nurture leads, promote products, and increase customer retention. Ensured client satisfaction and loyalty through exceptional service and meeting client expectations. Managed website management and product listings. Fostered and maintained long-term relationships with high-profile clients to meet luxury expectations.

Account Manager & Customer Relations - Bella Ling at Bella Ling

June 1, 2023 - July 1, 2024

Maintained and managed customer relationships with emphasis on customer satisfaction and loyalty. Supported account operations and customer issue resolution, balancing customer advocacy with company policy. Monitored order flows and delivery timelines, proactively identifying risks and preventing service failures. Collaborated across cross-functional teams (operations, logistics, finance) to resolve escalations efficiently. Kept accurate case documentation and CRM records to support transparency and reporting. Handled returns, refunds, delivery disputes, and seller escalations while maintaining high satisfaction.

Digital Marketing & Account Executive at Bella Ling

June 1, 2023 - October 13, 2025

Maintained an in-depth understanding of competitor products, enabling devis(e) and executing a comprehensive digital marketing strategy aligned with the goals of the Shopify store. Identified target audiences, market segments, and KPIs for the online store. Managed and optimized the Shopify platform to enhance user experience, conversion rates, and overall site performance. Conducted A/B testing, analyzed user behavior, and implemented improvements to drive sales and user engagement. Designed and executed email marketing campaigns, curated and managed social media content to build brand awareness and drive traffic to the Shopify store. Monitored social media metrics and engagement, adjusting strategies as needed to maximize results.

Digital Marketing & Account Executive at Bella Ling

June 1, 2023 - October 13, 2025

Oversee digital marketing campaigns and account management across multiple channels, aligning with brand strategy. Develop email marketing, content creation, and social media campaigns; drive online presence and sales. Build and manage CRM data, track performance, and optimize campaigns.

Content Creation / Influencer Marketing

September 1, 2022 - October 13, 2025

Produced compelling marketing content that significantly enhanced brand visibility and engagement within the luxury sector. Created marketing content for other brands and influencers. Developed and executed content strategies tailored to resonate with the luxury target audience, resulting in increased brand recognition and market share. Implemented innovative storytelling techniques and visual elements to create captivating narratives that conveyed the brand’s identity and values. Cultivated strategic partnerships and collaborations with renowned luxury fashion brands, including Misguided, Primark, Meshki, and other prestigious labels. Demonstrated a deep understanding of luxury aesthetics, aligning collaborative efforts with premium positioning and image.

Content Creation / Influencer Marketing at Independent / Freelance

September 1, 2022 - October 13, 2025

Digital Marketing & Account Executive - Bella Ling at Bella Ling

April 1, 2022 - June 1, 2023

Created and executed digital marketing activities aligned with luxury brand positioning. Managed website product listing and ongoing site performance activities related to user experience and conversion optimisation (Shopify/magento style activities). Designed and executed email campaigns to nurture leads, promote products, and increase customer retention. Curated and managed social media content across relevant platforms and monitored metrics to adjust strategy for improved results. Strategised and executed marketing plans for a London location launch, supporting increased brand visibility and revenue growth.

Marketing Assistant & Office Administrator - Pippa Care at Pippa Care

January 20, 2018 - September 1, 2022

Provided office administration and marketing support including client rebate reconciliation, reporting, and cheque request handling with attention to detail. Coordinated schedules, meetings, and travel logistics, supporting multi-tasking and organisational needs. Produced compelling marketing content that enhanced brand visibility and engagement in the luxury sector. Facilitated internal and external communications with stakeholders through strong office administration. Implemented efficient document management and filing systems to ensure confidentiality and compliance with data protection regulations.

Marketing Assistant & Office Administrator at Pippa Care

June 1, 2017 - October 13, 2025

Managed client rebate reconciliation, reporting, and cheque requests with a keen eye for detail. Coordinated schedules, arranged meetings, and handled travel logistics. Facilitated communication and engagement with stakeholders through exceptional office administration. Orchestrated successful meetings and events from initial planning to execution, ensuring all logistics were met. Implemented efficient document management and filing systems, ensuring easy access to essential records. Maintained digital and physical filing systems, ensuring confidentiality and compliance with data protection regulations.

Customer Success / Support (Secret Sales.com, Christmas Temp) at Secret Sales.com

October 1, 2015 - June 1, 2018

Managed end-to-end customer relationships for a high-volume luxury fashion marketplace, delivering premium service aligned with brand standards. Resolved complex customer inquiries including returns, refunds, delivery disputes, and seller escalations while maintaining high satisfaction scores. Acted as an liaison between customers, partner brands, and logistics providers to ensure smooth order fulfilment and issue resolution. Monitored order flows and delivery timelines, proactively identifying risks to prevent service failures. Collaborated cross-functionally to resolve escalations and maintained accurate case documentation and CRM records.