Available to hire
I’m a forward-thinking marketing professional with a strategic mindset and a passion for driving brand growth and business transformation. I’ve delivered impactful marketing solutions across FMCG, luxury, and UHNW client sectors, blending creativity with commercial insight to help brands connect, convert, and scale. I’m particularly drawn to brand-led organizations where I can contribute to dynamic growth through clear strategy, strong execution, and measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Marketing Role at The Atelier & Cosinga (Singapore) / TikTok Artist's Producer Marketing Lead
December 1, 2023 - April 30, 2024Planned and executed end-to-end event and campaign marketing including content production for marketing videos and photo shoots, ensuring high-quality output and on-time delivery for campaign launches. Developed social media platform strategies for multiple Instagram accounts, contributing to growth in follower count. Ran weekly email marketing campaigns with compelling subject lines to drive sales, and supported event preparation for gifting and PR with key opinion leaders (KOLs). Created vibrant, trend-setting digital content to support advertising campaigns for premium brands, contributing to strong viewership metrics and sustained follower growth over time.
Digital & Social Media Marketing Professional at Rolls-Royce Motor Cars Singapore
September 1, 2022 - December 31, 2023Directed creative direction and campaign film/photo production for pre-launch and vehicle launch needs, delivering high-impact visuals for marketing initiatives. Drove social media growth through targeted content strategies, and supported integrated social campaigns to boost test-drive and aftersales engagement. Provided bespoke support for Ulta High Net Worth clientele through tailored requests and curated festive gifting experiences to reinforce brand loyalty and exclusivity.
Marketing Executive - Contract (The Atelier & Cosinga / Event & Production)
September 1, 2020 - May 31, 2020Planned and executed marketing support for TikTok artist content and campaign deliverables, ensuring timely delivery of high-quality assets. Acted as TikTok artist’s producer for campaign video and photo-shoot marketing assets, coordinating end-to-end production workflows. Developed and executed social platform strategies for three Instagram accounts, contributing to a measurable increase in follower count. Supported event preparation activities including gifting and PR coordination with key opinion leaders (KOLs). Created vibrant, trend-led digital content and advertising campaign materials for multiple beauty and lifestyle brands. Produced weekly email marketing campaigns with compelling subject lines to drive sales. Achieved strong content reach and engagement outcomes across campaigns, including milestones in content impressions and follower growth.
Education
Bachelor Degree in Marketing at IMR Royal Melbourne Institute of Technology
January 11, 2030 - September 19, 2026Diploma in Business Studies in Marketing at Ngee Ann Polytechnic
January 11, 2030 - September 19, 2026Marketing Executive at IMR Royal Melbourne Institute of Technology
January 11, 2030 - September 19, 2026Diploma at IMR (Institute of Management and Resources) Royal Melbourne Institute of Technology
September 1, 2022 - April 30, 2024Bachelor Degree at Singapore Polytechnic (assumed from text: SIMR Royal Melbourne Institute of Technology / Ngee Ann Polytechnic)
January 1, 2018 - January 1, 2022Qualifications
Google Analytics Academy - Certification of Basic Functions of Google Analytics
January 11, 2030 - September 19, 2026Google Analytics Academy Certification (Basic Functions of Google Analytics)
January 11, 2030 - September 19, 2026Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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