Performance Marketing Manager at Safi Creations

Curate, oversee and optimize ad campaigns across Facebook, Instagram, TikTok, Google Ads, and YouTube for Safi Creations and its clients. Create websites and landing pages with clear CTAs and structure optimized for ads to encourage conversions and signups. Performing audience research, targeting, and segmentation for effective campaign delivery. Optimizing campaigns to maximize ROI, reduce costs, and improve conversions. Conducting A/B testing, analyzing performance data, and preparing detailed reports. Collaborating with the content and SEO teams to ensure alignment of paid campaigns with organic strategies.

Digital Marketing Consultant at Backmart Group

Provided digital marketing solutions for Verona Hotel, The Spur Mall & Powermax Solar Energy, Powermax Electricals. Created a website to help in the sales funnel process for Powermax Solar Energy and optimized its technical SEO to have a PageSpeed score of 81. Streamlined Google Ads for Backmart Group of Companies, with campaigns aimed for brand awareness and sales. Deliverables included Technical & Onsite SEO, Google Analytics, Google Merchant Center & Google Tag Manager Setup. Created & optimized Google Ads for The Verona Hotel, Powermax Solar and Powermax Electricals. Improved ROAS and led to brand visibility and potential leads. Designed wireframes and consulted in the Verona Hotel website development.

Digital Marketing & SEO Executive at Jambo Shoppe Limited

Led SEO and paid advertising campaigns, improving Ahrefs ranking and PageSpeed Insights score. Managed paid campaigns on Google and Meta, implemented PR/guest posting and email strategies, and drove a tri-weekly newsletter via Mailchimp. Conducted market research to identify trends and opportunities, informing strategic decisions and expanding market reach.

Marketing & Digital Executive at Newmatic Kitchen Appliances

Leveraged influencer partnerships and content marketing on Google & Meta to drive sales. Managed social media campaigns, implemented email marketing that increased retention and site traffic, created engaging content, led brand activation events, and coordinated website updates for a better user experience.