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I’m Baid Ulla H, a digital communications and performance marketing specialist based in Islamabad with 9+ years of experience building and optimizing multi-channel growth strategies. I focus on SEO/GEO and search-led performance using SEM, Google Ads, and SERP-focused tactics, while also running paid social across platforms like Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more. I enjoy turning analytics into action—setting up GA4/GTM tracking, building dashboards in Looker Studio, and using audience research, attribution thinking, and CRO testing (A/B tests, landing-page analysis, heatmaps, and user behavior insights) to improve CTR, conversions, and ROAS. I’ve also contributed to team leadership and end-to-end client communication, and I apply AI-optimized workflows for research, ideation, and efficiency while maintaining strong human quality control.…I’m Baid Ulla H, a digital communications and performance marketing specialist based in Islamabad with 9+ years of experience building and optimizing multi-channel growth strategies. I focus on SEO/GEO and search-led performance using SEM, Google Ads, and SERP-focused tactics, while also running paid social across platforms like Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more. I enjoy turning analytics into action—setting up GA4/GTM tracking, building dashboards in Looker Studio, and using audience research, attribution thinking, and CRO testing (A/B tests, landing-page analysis, heatmaps, and user behavior insights) to improve CTR, conversions, and ROAS. I’ve also contributed to team leadership and end-to-end client communication, and I apply AI-optimized workflows for research, ideation, and efficiency while maintaining strong human quality control.

Abaidullah

Digital Marketer, Performance Marketer, SEO Expert, +2

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I’m Baid Ulla H, a digital communications and performance marketing specialist based in Islamabad with 9+ years of experience building and optimizing multi-channel growth strategies. I focus on SEO/GEO and search-led performance using SEM, Google Ads, and SERP-focused tactics, while also running paid social across platforms like Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more. I enjoy turning analytics into action—setting up GA4/GTM tracking, building dashboards in Looker Studio, and using audience research, attribution thinking, and CRO testing (A/B tests, landing-page analysis, heatmaps, and user behavior insights) to improve CTR, conversions, and ROAS. I’ve also contributed to team leadership and end-to-end client communication, and I apply AI-optimized workflows for research, ideation, and efficiency while maintaining strong human quality control.…I’m Baid Ulla H, a digital communications and performance marketing specialist based in Islamabad with 9+ years of experience building and optimizing multi-channel growth strategies. I focus on SEO/GEO and search-led performance using SEM, Google Ads, and SERP-focused tactics, while also running paid social across platforms like Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more. I enjoy turning analytics into action—setting up GA4/GTM tracking, building dashboards in Looker Studio, and using audience research, attribution thinking, and CRO testing (A/B tests, landing-page analysis, heatmaps, and user behavior insights) to improve CTR, conversions, and ROAS. I’ve also contributed to team leadership and end-to-end client communication, and I apply AI-optimized workflows for research, ideation, and efficiency while maintaining strong human quality control.

Available to hire

I’m Baid Ulla H, a digital communications and performance marketing specialist based in Islamabad with 9+ years of experience building and optimizing multi-channel growth strategies. I focus on SEO/GEO and search-led performance using SEM, Google Ads, and SERP-focused tactics, while also running paid social across platforms like Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more.

I enjoy turning analytics into action—setting up GA4/GTM tracking, building dashboards in Looker Studio, and using audience research, attribution thinking, and CRO testing (A/B tests, landing-page analysis, heatmaps, and user behavior insights) to improve CTR, conversions, and ROAS. I’ve also contributed to team leadership and end-to-end client communication, and I apply AI-optimized workflows for research, ideation, and efficiency while maintaining strong human quality control.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Hindi

Fluent

Work Experience

Team Leader at Digiten.C0

January 1, 2022 - Present

Led a cross-functional performance marketing team of 8+ members covering PPC, content creation, and digital analytics. Set KPIs, assigned work, reviewed deliverables, and maintained quality and consistency across client-facing marketing outputs. Reported to senior management on campaign performance, lead quality, client satisfaction, business development outcomes, and team delivery. Mentored PPC specialists and analysts on Google Ads, conversion tracking, analytics, and data interpretation while coordinating with creative and development teams.

Team Leader at Digit en.Co

January 1, 2022 - Present

Lead a cross-functional performance marketing team of 8+ members across PPC, content creation, and digital analytics. Set KPIs, assign work, review deliverables, and maintain quality and consistency across client-facing marketing outputs. Report to senior management on campaign performance, lead quality, client satisfaction, business development, and team delivery. Mentor PPC specialists and analysts on Google Ads, conversion tracking, analytics, and data interpretation while coordinating with creative and development teams.

Business Development Officer (BDO) at Digiten.C0

January 1, 2021 - Present

Generated qualified business opportunities through strategic outreach, proposal development, and relationship management across Upwork, freelancing, and LinkedIn. Conducted client discovery to understand business models, audiences, services, and KPIs, translating insights into digital marketing and growth strategies across SEO/SEM, PPC, content, and conversion optimization. Managed end-to-end client communication from outreach through onboarding, ensuring clear expectations on scope, timelines, messaging, and deliverables. Collaborated with PPC, creative, content, analytics, and development teams to align campaign messaging, digital assets, and reporting with client objectives.

Business Development Officer (BDO) at Digit en.Co

January 1, 2021 - Present

Generate qualified business opportunities through strategic outreach, proposal development, relationship management, and professional communication across Upwork, freelancing, and LinkedIn. Conduct client discovery to understand business models, audiences, services, and KPIs, translating insights into digital marketing, SEO/SEM, PPC, content strategy, and growth recommendations. Manage end-to-end client communication from initial outreach to onboarding, ensuring clear expectations around scope, timelines, messaging, and deliverables. Collaborate with PPC, creative, content, analytics, and development teams to align campaign messaging, digital assets, and reporting with client objectives.

PPC & Performance Marketing Specialist at Digiten.C0

October 1, 2018 - Present

Managed $30K+ monthly Google Ads spend, reducing CPL by up to 28% through bid optimization, audience refinement, search intent analysis, and continuous performance testing. Planned and optimized Search, Display, Shopping, Performance Max, DSA, Brand, Local Service Ads, and remarketing campaigns with a focus on SERP visibility, relevance, CTR, conversions, and ROAS. Performed keyword research and search-term analysis to identify high-intent queries and improve search relevance supporting both SEO/SEM and PPC strategy. Managed paid social (Meta, TikTok, Snapchat, LinkedIn, Pinterest, X) optimizing audiences, creatives, messaging, and budgets for acquisition and engagement. Applied CRO principles with A/B testing, landing-page analysis, heatmaps, and user behavior insights to improve post-click experience and reduce bounce rate. Built GA4/GTM tracking and Looker Studio reporting to measure acquisition, engagement, conversion, and attribution, turning data into actionable recommendations.

PPC & Performance Marketing Specialist at Digit en.Co

October 1, 2018 - Present

Manage $30K+ monthly Google Ads spend and reduce CPL by up to 28% through bid optimization, audience refinement, search intent analysis, and continuous performance testing. Plan and optimize Search, Display, Shopping, Performance Max, DSA, brand, local service ads, and remarketing campaigns focused on SERP visibility, relevance, CTR, conversions, and ROAS. Conduct keyword research and search-term analysis to identify high-intent queries and improve search relevance supporting both SEO/SEM and PPC strategy. Manage paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, Pinterest, and X, optimizing audiences, creatives, messaging, and budgets for acquisition and engagement. Apply CRO principles (A/B testing, landing page analysis, heatmaps, and user behavior insights) to improve post-click experience and reduce bounce rate. Build GA4/GTM tracking and Looker Studio dashboards to measure acquisition, engagement, conversions, and attribution, turning data into actionable recommendati