Abaidullah

Led a cross-functional performance marketing team of 8+ members covering PPC, content creation, and digital analytics. Set KPIs, assigned work, reviewed deliverables, and maintained quality and consistency across client-facing marketing outputs. Reported to senior management on campaign performance, lead quality, client satisfaction, business development outcomes, and team delivery. Mentored PPC specialists and analysts on Google Ads, conversion tracking, analytics, and data interpretation while coordinating with creative and development teams.

Lead a cross-functional performance marketing team of 8+ members across PPC, content creation, and digital analytics. Set KPIs, assign work, review deliverables, and maintain quality and consistency across client-facing marketing outputs. Report to senior management on campaign performance, lead quality, client satisfaction, business development, and team delivery. Mentor PPC specialists and analysts on Google Ads, conversion tracking, analytics, and data interpretation while coordinating with creative and development teams.

Generated qualified business opportunities through strategic outreach, proposal development, and relationship management across Upwork, freelancing, and LinkedIn. Conducted client discovery to understand business models, audiences, services, and KPIs, translating insights into digital marketing and growth strategies across SEO/SEM, PPC, content, and conversion optimization. Managed end-to-end client communication from outreach through onboarding, ensuring clear expectations on scope, timelines, messaging, and deliverables. Collaborated with PPC, creative, content, analytics, and development teams to align campaign messaging, digital assets, and reporting with client objectives.