Hi, I'm Vladimir Obradovic, a Product Designer, Brand Strategist and highly-skilled Illustrator, and Co-Owner at Piktogram Studio based in Belgrade, Serbia. I lead end-to-end product design across web and stand-alone apps, combining user research, UX strategy and visual systems to create simple, scalable experiences for users and businesses. With over 12+ years in digital product design and 15+ years in graphic design, I enjoy turning complex problems into intuitive solutions and mentoring teams to design with consistency. I've collaborated with clients worldwide, including Knauf Insulation, EY, Avaya, Natera, and more. I thrive in cross-functional teams, love shaping design systems, and always look for ways to improve processes. Outside work, I enjoy branding, illustration, and exploring new design tools to keep delivering delightful experiences. I've collaborated with magazines and publishers, working on book covers, comics and editorial illustrations.

Vladimir Obradovic

Hi, I'm Vladimir Obradovic, a Product Designer, Brand Strategist and highly-skilled Illustrator, and Co-Owner at Piktogram Studio based in Belgrade, Serbia. I lead end-to-end product design across web and stand-alone apps, combining user research, UX strategy and visual systems to create simple, scalable experiences for users and businesses. With over 12+ years in digital product design and 15+ years in graphic design, I enjoy turning complex problems into intuitive solutions and mentoring teams to design with consistency. I've collaborated with clients worldwide, including Knauf Insulation, EY, Avaya, Natera, and more. I thrive in cross-functional teams, love shaping design systems, and always look for ways to improve processes. Outside work, I enjoy branding, illustration, and exploring new design tools to keep delivering delightful experiences. I've collaborated with magazines and publishers, working on book covers, comics and editorial illustrations.

Available to hire

Hi, I’m Vladimir Obradovic, a Product Designer, Brand Strategist and highly-skilled Illustrator, and Co-Owner at Piktogram Studio based in Belgrade, Serbia.

I lead end-to-end product design across web and stand-alone apps, combining user research, UX strategy and visual systems to create simple, scalable experiences for users and businesses. With over 12+ years in digital product design and 15+ years in graphic design, I enjoy turning complex problems into intuitive solutions and mentoring teams to design with consistency.

I’ve collaborated with clients worldwide, including Knauf Insulation, EY, Avaya, Natera, and more. I thrive in cross-functional teams, love shaping design systems, and always look for ways to improve processes. Outside work, I enjoy branding, illustration, and exploring new design tools to keep delivering delightful experiences.

I’ve collaborated with magazines and publishers, working on book covers, comics and editorial illustrations.

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Language

English
Fluent
Serbian
Fluent

Work Experience

Senior Product Designer at Orion Innovations
January 1, 2022 - April 1, 2026
Contract-based senior role focusing on UX/UI design for diverse software products; contributed to multiple projects including web and mobile apps and design systems.
Product Designer / Co-Owner at Piktogram Studio
January 1, 2014 - Present
Co-founded and leading product design studio; responsible for end-to-end product design across web and mobile platforms for clients globally; developed design systems and led end-to-end UX and UI design for multiple projects.
Creative Art Director at Domino Communications
August 1, 2006 - March 31, 2021
• Conducting research to better understand brand objectives, target markets, and industry trends • Strategize and implement design processes that align with business goals and user needs • Development of comprehensive brand identity guidelines, including visual language, color palettes, typography, and imagery • Development of overall style and communicate to team • Propose and implement brand evolution strategies as the business grows • Management and supervision of designers • Reviewing and approving designs • Communicating with clients to develop an artistic approach/style • Presenting creative strategies and concepts to clients • Coordinates with all artistic departments

Education

Master of Architecture at Architectural Faculty of University of Belgrade
October 1, 1997 - April 24, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Professional Services, Energy & Utilities, Manufacturing, Media & Entertainment, Transportation & Logistics
    EV Charging Platform & Mobile App

    I designed a complete digital ecosystem for Charge&GO, one of the pioneers of electric vehicle charging infrastructure in the Balkans. The project included a native mobile application for iOS and Android, as well as a comprehensive back-office platform that enables operators to manage charging stations, monitor activity, control user accounts, and oversee the entire network from a single interface.

    Positioned at the intersection of transportation and energy, the platform was created to simplify the EV charging experience for both drivers and network operators. The mobile application serves as a daily companion for electric vehicle owners, helping them locate nearby charging stations, navigate to the optimal charging point, manage charging sessions, and track usage directly from their smartphones.

    One of the key challenges was eliminating the friction of traditional charging processes, which previously relied on credit card payments at charging stations. We introduced a fast and intuitive QR-code charging workflow, allowing users to start charging sessions in seconds and significantly improving the overall user experience.

    Road Safety Awareness Campaign

    In collaboration with Dream Dust Studio, I created the visual direction, illustrations, and motion graphics assets for a series of promotional videos developed for the Ministry of Transportation and Safety. The campaign consisted of four educational animated videos designed to raise awareness about the consequences of distracted driving, excessive speed, and unsafe behavior behind the wheel.

    Working from concept to execution, we contributed to script development, storyboard creation, visual storytelling, art direction, and the production of all illustrations and graphic assets used throughout the campaign. Each video was built around the recurring message “You Should Know…”, followed by a powerful fact designed to make road safety risks easier to understand and remember.

    Poofnice Baby Shoes

    Complete brand identity, packaging system, and website for Poofnice, a brand specializing in soft baby shoes designed for infants who are not yet walking. The goal was to build a warm, trustworthy, and memorable brand that speaks directly to parents while reflecting the comfort and care behind the product.

    From the logo design to the packaging and digital experience, every touchpoint was crafted to communicate softness, safety, and attention to detail. The brand’s personality is friendly and approachable, celebrating the special moments of early childhood and the joy of a baby’s first discoveries.

    Alongside the branding, I designed and developed a fully responsive website that showcases the products through an intuitive shopping experience, helping parents easily explore collections, product details, and customization options.

    Zebra Zero Mobile Game App

    Complete brand identity, UX/UI design, and application development for a mobile game focused on financial literacy. Designed as an engaging learning experience, the app transforms complex financial concepts into interactive quiz-based challenges, helping users build knowledge through play.

    The user experience is built around simple question-and-answer interactions, creating a smooth and intuitive learning flow that encourages continuous participation. The visual identity, mascot, and interface were carefully aligned with the established brand colors and corporate identity of Kreston MDM, ensuring consistency across all touchpoints.

    To give the product a distinctive personality, I designed and illustrated Zebra Zero, a friendly zebra mascot that guides users throughout the learning journey. The character became the central element of the brand, making educational content more approachable, memorable, and engaging.

    Bellino International Baby

    Complete branding system for an international kindergarten in Shenzhen, China, in collaboration with a Danish design studio. Drawing inspiration from Scandinavian design principles, the project combines simplicity, warmth, and functionality to create a welcoming and inspiring environment for children.

    Beyond the logo and brand identity, we developed a comprehensive design system that included interior and exterior signage, promotional materials, wayfinding elements, and brand applications throughout the kindergarten. Natural materials, particularly wood, together with clean layouts and a calm color palette, reinforce the Nordic aesthetic and support a positive learning atmosphere.

    The result is a cohesive brand experience that blends Scandinavian minimalism with the joy, creativity, and curiosity of early childhood education.