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I am a content strategist and storyteller who has spent six-plus years building content systems that move audiences and move outcomes — not just views. I think in hooks, narrative arcs, positioning, and the psychology of why someone keeps watching past the first three seconds, because I have built channels and campaigns from zero where that was the entire job. I want to bring that obsession to building Viktor Møller's personal brand and VIKST's YouTube presence into category-leading territory.…I am a content strategist and storyteller who has spent six-plus years building content systems that move audiences and move outcomes — not just views. I think in hooks, narrative arcs, positioning, and the psychology of why someone keeps watching past the first three seconds, because I have built channels and campaigns from zero where that was the entire job. I want to bring that obsession to building Viktor Møller's personal brand and VIKST's YouTube presence into category-leading territory.

Odari Gerald Odari Gerald

PRO

Content Strategist, Brand Strategist, Video Editor, +2

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I am a content strategist and storyteller who has spent six-plus years building content systems that move audiences and move outcomes — not just views. I think in hooks, narrative arcs, positioning, and the psychology of why someone keeps watching past the first three seconds, because I have built channels and campaigns from zero where that was the entire job. I want to bring that obsession to building Viktor Møller's personal brand and VIKST's YouTube presence into category-leading territory.…I am a content strategist and storyteller who has spent six-plus years building content systems that move audiences and move outcomes — not just views. I think in hooks, narrative arcs, positioning, and the psychology of why someone keeps watching past the first three seconds, because I have built channels and campaigns from zero where that was the entire job. I want to bring that obsession to building Viktor Møller's personal brand and VIKST's YouTube presence into category-leading territory.

Available to hire

Nairobi, Kenya

I am a content strategist and storyteller who has spent six-plus years building content systems that move audiences and move outcomes — not just views. I think in hooks, narrative arcs, positioning, and the psychology of why someone keeps watching past the first three seconds, because I have built channels and campaigns from zero where that was the entire job.

I want to bring that obsession to building Viktor Møller’s personal brand and VIKST’s YouTube presence into category-leading territory.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Content Strategist & Brand Storyteller at Institutional & Digital Projects

November 1, 2019 - December 1, 2025

Built and ran @neuralnexus_254, a YouTube/TikTok channel simplifying complex technology and AI concepts for everyday audiences — owning concept, scripting, hooks, shooting, and editing end-to-end, growing an engaged audience around a consistent weekly format. Developed content strategy and brand positioning for Noga Sports (RedBull Kenya tournament champions; represented Kenya in Serbia) — building a recognisable content identity that elevated the team's visibility from local to international audiences. Produced video and visual campaigns for GIZ, Strathmore University's ISBI, Eveminet Communications, and Home 254 — translating institutional and brand objectives into content that drove measurable engagement and stakeholder action. Covered major TikTok platform events in Kenya alongside professional media teams; interviewed international TikTok creators on platform economics and creator monetisation — building strong instincts for what makes business-relevant content compelling.

Content Creator & Visual Strategist at Independent Projects

September 1, 2016 - June 30, 2019

Built @lovestories_254, an organic TikTok growth channel, from zero — developing content hooks, posting cadence, and audience retention strategy without paid promotion. Produced content and visual campaigns for Redgiant Digital and multiple digital marketing agencies, managing full creative production cycles from concept through delivery. Analysed cross-platform engagement data to identify content patterns and audience behaviour trends, building dashboards that informed creative and distribution strategy.