Odunayo Similoluwa Abegunde
I’m Odunayo Similoluwa Abegunde, an email retention strategist with 4+ years of experience across email and SMS retention, data analysis and visualization, and analytics-led decision making.
About
I’m Odunayo Similoluwa Abegunde, an email retention strategist with 4+ years of experience across email and SMS retention, data analysis and visualization, and analytics-led decision making. I help e-commerce brands improve engagement and drive revenue by building and optimizing email flows, core retention programs, and experimentation strategies that consistently move key metrics.
I’ve worked with multiple 8–10 figure e-commerce accounts and agencies, focusing on deliverability, performance analysis, and actionable reporting. From growing MRR significantly to improving customer retention by 12% and increasing retention/engagement through core flow optimization, I combine strong copywriting, data strategy, and team coordination to build scalable retention systems.
- 3 years' experience
- Joined October 2026
Industry experience
- Retail
More experts in Lagos, Nigeria
Work experience· 4 roles
Developed a comprehensive data-based strategy for multiple 8–10 figure brands to support monthly revenue targets. Analyzed performance data to generate insights and weekly actionable takeaways. Translated complex data into practical campaign and retention plans, and monitored deliverability performance across brands to improve outcomes.
Developed and executed a customized email strategy that generated $562,000 in 4 months. Optimized core flows to increase retention and engagement by 57%. Managed a small team of 2 to ensure timely preparation and delivery of email campaigns.
Created and executed a tailored email strategy that generated $450,000 in 7 months. Optimized core flows, improving retention and engagement by 25%. Conducted monthly data analysis to strengthen strategy formulation and ongoing optimization.
Certifications and awards
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