I am a Social Media Manager with expertise in building brand visibility, creating engaging content, and driving audience growth across multiple platforms. I have developed strong skills in content strategy, copywriting, influencer marketing, and paid advertising. I excel at creating data-driven campaigns that balance creativity with measurable results. My approach is centered on storytelling, community building, and aligning social media efforts with business goals.

Tosin Ojo

I am a Social Media Manager with expertise in building brand visibility, creating engaging content, and driving audience growth across multiple platforms. I have developed strong skills in content strategy, copywriting, influencer marketing, and paid advertising. I excel at creating data-driven campaigns that balance creativity with measurable results. My approach is centered on storytelling, community building, and aligning social media efforts with business goals.

Available to hire

I am a Social Media Manager with expertise in building brand visibility, creating engaging content, and driving audience growth across multiple platforms. I have developed strong skills in content strategy, copywriting, influencer marketing, and paid advertising.
I excel at creating data-driven campaigns that balance creativity with measurable results. My approach is centered on storytelling, community building, and aligning social media efforts with business goals.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Social Media Manager at Urban Drape Fashion
June 12, 2025 - May 7, 2026
• Developed and implemented a social media strategy covering brand voice, content pillars, and campaign execution. • Created a content calendar with diverse formats (Reels, carousels, Stories, UGC) to maximize engagement. • Produced engaging copywriting samples that highlighted brand storytelling. • Designed and simulated a paid ad campaign. • Launched a mock influencer marketing campaign. • Leveraged community-driven content (UGC, testimonials, polls) to strengthen customer connection and loyalty
Social Media Manager at UrbanDrape
January 1, 2022 - November 1, 2024
Developed and implemented a social media strategy covering brand voice, content pillars, and campaign execution. Created a content calendar with diverse formats (Reels, carousels, Stories, UGC) to maximize engagement. Produced engaging copy highlighting brand storytelling. Designed and simulated paid ad campaigns and launched mock influencer marketing campaigns. Leveraged community-driven content (UGC, testimonials, polls) to strengthen customer connection and loyalty. Conducted simulated analytics reporting, tracking KPIs such as engagement rate, link clicks, and story views. Established a scalable posting framework (4–5 posts weekly) adaptable for growing fashion/lifestyle brands. Showcased full-cycle campaign management from portfolio readiness to execution.
Volunteer Social Media Lead at Nigeria Software Testing Week
January 1, 2025 - Present
Coordinated content strategy for Nigeria’s largest software testing event, engaging Africa’s QA community. Built a 2-month content calendar balancing education, awareness, engagement, and ticket sales promotion. Created LinkedIn & X posts highlighting the mission to elevate Product Quality Engineers, achieving significant impressions. Introduced community storytelling campaigns, positioning TestersQuarter as a leading testing hub in Africa. Produced high-impact copy tailored to LinkedIn, boosting audience engagement and credibility in the QA space. Designed branded Canva templates for flyers and visuals, ensuring cohesive event identity across platforms. Collaborated with stakeholders to align marketing messages with event goals, increasing clarity and consistency. Promoted ticket sales through targeted end-of-campaign posts, driving awareness and urgency for attendance.

Education

Bachelor of Science at Obafemi Awolowo University
April 4, 2013 - July 5, 2019
Bachelor of Science in Mechanical Engineering at Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
January 11, 2030 - June 8, 2026

Qualifications

BSC Mechanical Engineering
June 26, 2013 - June 22, 2019
Meta Blueprint (Facebook Ads)
January 11, 2030 - June 8, 2026
Google Digital Marketing Fundamentals
January 11, 2030 - June 8, 2026
HubSpot Social Media Marketing
January 11, 2030 - June 8, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services