Kiki

Developed and executed content strategies to strengthen brand visibility, audience engagement, and community awareness. Independently planned, filmed, produced, and edited an average of 12–15 videos per month for digital and social platforms. Created and managed content calendars to coordinate production schedules, recurring editorial series, and publishing priorities. Monitored and analyzed Instagram performance metrics (views, reach, demographics, engagement, follower growth) to inform content decisions. Contributed to an Instagram strategy that generated 354,000+ views and nearly 50,000 unique viewers within a 30-day reporting period, and supported initiatives that increased the organization’s Instagram following to nearly 6,000 followers. Authored story-driven concepts, promotional content, and recurring editorial series highlighting athletes, coaches, and organization programs; collaborated with marketing to align organic efforts with broader promotion and paid advertising.

Develop and produce social-first content highlighting athletes, basketball programming, and the “Run The Show” brand. Film and edit short-form videos for platforms including Instagram Reels, capturing athlete features, training sessions, promotional content, and behind-the-scenes footage. Edit instructional basketball videos for digital learning platforms with clean cuts, voice callouts/captions, music, and branded intro/outro sequences. Create promotional graphics, player features, and visual content supporting brand awareness and audience engagement. Contribute to content planning and creative direction for ongoing social series and campaigns.

Supported coaching staff with practice planning, player development, and team operations. Assisted with athlete evaluation, communication, and performance development. Helped foster a competitive, collaborative, and development-focused team environment.