Pillarhq Marketing Presentation Design

Pillar — Brand and Marketing Strategy Deck

Designed a 10-slide brand and marketing strategy presentation for Pillar, a fintech platform building financial infrastructure for African businesses to scale globally. The deck covered market opportunity ($150B African fintech market), target audience segmentation, brand framework and messaging pillars, launch event strategy, post-launch activation campaigns, content distribution playbook, and success metrics.

I developed the visual direction — dark theme with bold purple and yellow accents, clean data visualisation, structured layouts, and consistent brand language throughout. The deck was used to align internal stakeholders and guide Pillar’s go-to-market strategy across developer, MSME, and creator segments.

Tools: Figma
Client: Alerzo (Pillar)