Melbourne: Fashion Lookbook Concept for FOOL Clothing

FOOL Clothing, a Melbourne fashion label with more than 25 years on Greville Street, designing and making its pieces ethically in the city.

I created this lookbook as a self-initiated concept to show how FOOL’s made-in-Melbourne story and bold, colourful identity could be presented in one polished piece, instead of a product grid.

Every piece is made to order and slightly different, so the pages had to carry sizes, measurements, materials, and care details clearly without losing the playful, high-energy look of the brand.

A cover and product spreads built in Adobe InDesign. The cover pairs a runway image with a large editorial heading. Each product page combines a runway or lifestyle photo with a cut-out product shot, price, measurements, and made-to-order notes, framed in the brand’s red.

A ready-to-extend lookbook template that can grow into a full collection, shared with the brand as a concept.