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I am a Strategic Growth & Digital Marketing and Content Specialist with 8+ years of experience driving high-impact campaigns in the financial services sector. I design and execute multi-channel marketing strategies (social media, email, SMS, web, and event) that reach millions of users and deliver measurable growth. I thrive in fast-paced environments, turning complex financial concepts into clear, client-centric messaging and leveraging data to optimize campaigns. I excel at marketing analytics, content governance, and campaign optimization, collaborating across product, sales, and compliance to deliver timely campaigns and elevate brand storytelling. I’m passionate about helping teams scale impact through thoughtful content, rigorous testing, and stakeholder collaboration.…I am a Strategic Growth & Digital Marketing and Content Specialist with 8+ years of experience driving high-impact campaigns in the financial services sector. I design and execute multi-channel marketing strategies (social media, email, SMS, web, and event) that reach millions of users and deliver measurable growth. I thrive in fast-paced environments, turning complex financial concepts into clear, client-centric messaging and leveraging data to optimize campaigns. I excel at marketing analytics, content governance, and campaign optimization, collaborating across product, sales, and compliance to deliver timely campaigns and elevate brand storytelling. I’m passionate about helping teams scale impact through thoughtful content, rigorous testing, and stakeholder collaboration.

Olajumoke Samuel

Content Strategist, Marketing Strategist, Growth Marketer, +6

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I am a Strategic Growth & Digital Marketing and Content Specialist with 8+ years of experience driving high-impact campaigns in the financial services sector. I design and execute multi-channel marketing strategies (social media, email, SMS, web, and event) that reach millions of users and deliver measurable growth. I thrive in fast-paced environments, turning complex financial concepts into clear, client-centric messaging and leveraging data to optimize campaigns. I excel at marketing analytics, content governance, and campaign optimization, collaborating across product, sales, and compliance to deliver timely campaigns and elevate brand storytelling. I’m passionate about helping teams scale impact through thoughtful content, rigorous testing, and stakeholder collaboration.…I am a Strategic Growth & Digital Marketing and Content Specialist with 8+ years of experience driving high-impact campaigns in the financial services sector. I design and execute multi-channel marketing strategies (social media, email, SMS, web, and event) that reach millions of users and deliver measurable growth. I thrive in fast-paced environments, turning complex financial concepts into clear, client-centric messaging and leveraging data to optimize campaigns. I excel at marketing analytics, content governance, and campaign optimization, collaborating across product, sales, and compliance to deliver timely campaigns and elevate brand storytelling. I’m passionate about helping teams scale impact through thoughtful content, rigorous testing, and stakeholder collaboration.

Available to hire

I am a Strategic Growth & Digital Marketing and Content Specialist with 8+ years of experience driving high-impact campaigns in the financial services sector. I design and execute multi-channel marketing strategies (social media, email, SMS, web, and event) that reach millions of users and deliver measurable growth. I thrive in fast-paced environments, turning complex financial concepts into clear, client-centric messaging and leveraging data to optimize campaigns.

I excel at marketing analytics, content governance, and campaign optimization, collaborating across product, sales, and compliance to deliver timely campaigns and elevate brand storytelling. I’m passionate about helping teams scale impact through thoughtful content, rigorous testing, and stakeholder collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital & Direct Marketing Officer (Digital Marketing Specialist) at First City Monument Bank (FCMB)

August 1, 2025 - Present

Lead end-to-end execution of integrated digital campaigns across social media, email, and SMS, driving an average 180% increase in engagement and contributing to over 75% growth in product adoption across Retail and SME segments within 6 months. Developed high-performing, customer-centric content and used A/B testing to optimize headlines, personalization, and email practices, increasing email open rates by 55% and CTR by 50%. Optimized campaign performance with analytics, improving social media ad conversion rates by over 120%. Collaborated with product, sales, and compliance teams to deliver timely campaigns, coordinated digital delivery of large-scale events with 3,000+ participants, and contributed to content governance and digital transformation initiatives, reducing campaign turnaround time and improving consistency by over 70%. Supported high-stakes customer communication campaigns, reducing negative social sentiment by 20%.

Multi-channel Marketing & Digital Advertising Officer at Guaranty Trust Bank (GTBank)

June 1, 2022 - August 1, 2025

Executed large-scale integrated campaigns across email, SMS, paid media, and web for flagship events, reaching over 5 million users globally with an average engagement rate of 25%. Collaborated with product and sales teams to develop high-impact campaign toolkits, driving over 90% growth in product uptake. Managed content across digital platforms to enhance brand consistency and improve performance metrics (open rate, website traffic, CTR by ~30%). Delivered SEO-driven content strategies that increased website traffic by 25% and improved user engagement. Built and maintained Power BI and Excel dashboards to enable data-driven decisions and improve ROI by 55%.

Finance Analyst at Guaranty Trust Bank (GTBank)

December 1, 2019 - June 1, 2022

Delivered financial analysis and reporting that improved decision-making speed and accuracy across business units. Reduced regulatory reporting turnaround time by 50%, enhancing compliance efficiency. Translated complex financial data into clear insights for senior management to support strategic decisions. Developed an OPEX reporting model in Excel, improving tracking, analysis, and efficiency by 30%.

Account Manager / Customer Relationship Manager at Guaranty Trust Bank (GTBank)

November 1, 2016 - November 1, 2019

Managed a portfolio of 150,000+ retail clients and 5,000+ high-net-worth clients, achieving 97% retention and 172% profit growth over 3 years. Enhanced customer satisfaction through personalized engagement and tailored financial solutions, consistently exceeding sales targets by over 25% annually.