I’m Olayinka Sadiku, a Web Designer and Product Designer based in Lagos, Nigeria.
I’m Olayinka Sadiku, a Web Designer and Product Designer based in Lagos, Nigeria. I craft user-centered websites and landing pages with strong visual hierarchy, usability, and conversion-focused UI/UX—using tools like Figma, WordPress, and Elementor.
Over the past 3+ years, I’ve completed 30+ projects and helped improve conversion by about 35% through clearer CTAs, accessibility-aligned interfaces (including WCAG considerations), and thoughtful user-flow optimization. I also enjoy design critique—explaining not just what to change, but why the changes make the experience perform better.
Problem: Coffee brand needed a high-converting DTC site that works on mobile. What I did: Redesigned the full ordering flow in Figma — simplified navigation, clear CTA (GET ORDER), trust badges and social proof. Result: Clean Shopify-ready design built for conversion, desktop + mobile. Role: Senior Product Designer (Shopify, UX, Figma to Ship) Tools: Figma, Shopify, UX Research
Designed and built 30+ business websites and landing pages with strong visual hierarchy, usability, and conversion optimization. Conducted design audits to improve client engagement by 35–50%, and created scalable design systems and reusable components in Figma to cut design-to-development time by 40% while maintaining best practices. Produced wireframes, prototypes, and user flows with accessibility compliance in mind, and specialized in explaining why certain design choices improve performance—useful for training and design evaluation.
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