Available to hire
I am a creative, disciplined, and highly organized content & social media specialist with a strong background in content creation, brand building, and campaign management.
I am passionate about aesthetics, fashion, beauty, and wellness, bringing fresh, trending ideas and strategic thinking to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Campaign Planner & Creative Director at Farfetch
January 1, 2019 - January 1, 2019Led marketing campaigns, campaign planning, and creative direction for luxury fashion brands; oversaw production and brand storytelling across campaigns.
Digital Fashion Editor Assistant at Schön! Magazine
January 1, 2019 - January 1, 2019Assisted with digital fashion editorial tasks, editorial content creation, and social media planning for online platforms.
Social Media Manager & Content Specialist at Karam Media Agency
January 1, 2022 - January 1, 2022Content Creation & UGC Production; Instagram & TikTok strategy & best practices; creative copywriting; adherence to brand guidelines and content calendars.
UGC Creator & Content Strategist at Schön! Magazine
January 1, 2025 - January 1, 2025Developed UGC content strategy and produced content aligned with brand; managed content across Instagram and TikTok.
Social Media Specialist & Content Creator at WTXN News
January 1, 2023 - January 1, 2023Led the creation of original campaigns to elevate brand visibility and engagement. Planned and executed social media strategies across platforms, developed content calendars, and produced on-brand visuals and copy. Achieved up to 10 million views in a single month.
Campaign Planner & Creative Director at Farfetch Marketing
January 1, 2019 - January 1, 2019Directed campaigns from concept to execution, coordinating creative teams and ensuring alignment with brand guidelines. Developed strategic content that drove awareness and engagement.
Social Media Manager & Content Specialist at WTX News
January 1, 2020 - January 1, 2022Designed and executed visually engaging Instagram & TikTok content and stories. Created copy aligned with brand tone to grow audience engagement. Developed content strategies to meet client goals and KPIs. Led the creation of original campaigns, enhancing brand visibility—10 million views in one month. Built and maintained content calendars with creative ideas tailored to audience insights.
Social Media Specialist & Content Creator at WTXN News
January 1, 2020 - January 1, 2023Managed social channels, produced content, and developed Instagram and TikTok strategies to grow audience; created posts aligned with brand guidelines and campaigns.
Digital Fashion Editor Assistant at Schön! Magazine
January 1, 2018 - January 1, 2019Supported digital fashion desk with content curation, editing, and production for digital platforms.
UGC Creator & Content Strategist at Schön! Magazine
January 1, 2023 - January 1, 2025Created user-generated content and developed content strategies to engage audiences on Instagram and TikTok.
Social Media Manager & Content Specialist at Self-employed / Freelance
January 1, 2020 - January 1, 2022Developed social media strategies, managed content calendars, and produced campaigns with a focus on Instagram & TikTok; ensured brand alignment and best practices.
Education
BA (Hons) Fashion Journalism at University for the Creative Arts
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Upskillist
January 1, 2020 - January 1, 2020BA (Hons) Fashion Journalism at University for the Creative Arts
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Upskillist
January 1, 2020 - January 1, 2020BA (Hons) Fashion Journalism at University for the Creative Arts
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Upskillist
January 1, 2020 - January 1, 2020BA (Hons) Fashion Journalism at University for the Creative Arts
January 1, 2016 - January 1, 2019Diploma in Digital Marketing at Upskillist
January 1, 2020 - January 1, 2020Qualifications
BA (Hons) Fashion Journalism
January 1, 2016 - January 1, 2019Diploma in Digital Marketing
January 1, 2020 - January 1, 2020BA (Hons) Fashion Journalism
January 1, 2016 - January 1, 2019Diploma in Digital Marketing
January 1, 2020 - January 1, 2020BA (Hons) Fashion Journalism
January 1, 2016 - January 1, 2019Diploma in Digital Marketing
January 1, 2020 - January 1, 2020Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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