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Olive Hernandez is a digital media and communications professional with extensive experience leading social content strategy, campaign execution, and audience engagement for advocacy, tech, and healthcare organizations. At the Consumer Technology Association, she helped grow social audiences and drive engagement around major initiatives, including CES, the world’s largest technology show. She has also managed multi-platform campaigns at the Alliance of Community Health Plans and AARP, translating complex topics into compelling digital storytelling. Olive has experience mentoring interns and team members and collaborating cross-functionally to align communications with organizational goals.…Olive Hernandez is a digital media and communications professional with extensive experience leading social content strategy, campaign execution, and audience engagement for advocacy, tech, and healthcare organizations. At the Consumer Technology Association, she helped grow social audiences and drive engagement around major initiatives, including CES, the world’s largest technology show. She has also managed multi-platform campaigns at the Alliance of Community Health Plans and AARP, translating complex topics into compelling digital storytelling. Olive has experience mentoring interns and team members and collaborating cross-functionally to align communications with organizational goals.

Leslie Olive Hernandez

Social Media Manager, Content Creator, Content Designer, +5

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Olive Hernandez is a digital media and communications professional with extensive experience leading social content strategy, campaign execution, and audience engagement for advocacy, tech, and healthcare organizations. At the Consumer Technology Association, she helped grow social audiences and drive engagement around major initiatives, including CES, the world’s largest technology show. She has also managed multi-platform campaigns at the Alliance of Community Health Plans and AARP, translating complex topics into compelling digital storytelling. Olive has experience mentoring interns and team members and collaborating cross-functionally to align communications with organizational goals.…Olive Hernandez is a digital media and communications professional with extensive experience leading social content strategy, campaign execution, and audience engagement for advocacy, tech, and healthcare organizations. At the Consumer Technology Association, she helped grow social audiences and drive engagement around major initiatives, including CES, the world’s largest technology show. She has also managed multi-platform campaigns at the Alliance of Community Health Plans and AARP, translating complex topics into compelling digital storytelling. Olive has experience mentoring interns and team members and collaborating cross-functionally to align communications with organizational goals.

Available to hire

Olive Hernandez is a digital media and communications professional with extensive experience leading social content strategy, campaign execution, and audience engagement for advocacy, tech, and healthcare organizations. At the Consumer Technology Association, she helped grow social audiences and drive engagement around major initiatives, including CES, the world’s largest technology show. She has also managed multi-platform campaigns at the Alliance of Community Health Plans and AARP, translating complex topics into compelling digital storytelling. Olive has experience mentoring interns and team members and collaborating cross-functionally to align communications with organizational goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Consumer Technology Association

May 1, 2024 - Present

Leads social media strategy and content development, ensuring consistent brand voice and alignment with organizational messaging across platforms. Manages editorial calendars and coordinates cross-functional campaign rollouts, aligning digital content with major initiatives including CES. Develops and optimizes messaging using performance data, including A/B testing, audience insights, and engagement trends. Executes integrated digital campaigns that increase awareness and engagement for large-scale events and organizational priorities. Monitors real-time audience sentiment and digital conversations to inform rapid-response content and campaign adjustments. Grew CES audiences by 40,000+ followers through organic engagement strategies and targeted content initiatives. Writes and edits high-visibility content for external audiences, translating complex topics into clear, engaging messaging.

Digital Communications Manager at Alliance of Community Health Plans

May 1, 2023 - May 1, 2024

Developed and executed digital content strategies supporting healthcare policy and advocacy communications. Managed multi-channel editorial calendars across LinkedIn, Facebook, Instagram, and X to support organizational messaging priorities. Translated complex healthcare policy topics into accessible digital content for public audiences and stakeholders. Partnered with internal teams to align digital campaigns with broader communications and advocacy goals. Analyzed campaign performance metrics to optimize messaging, improve engagement, and expand audience reach. Doubled LinkedIn audience growth within one year through targeted content and engagement strategies.

Social Media Coordinator at AARP

August 1, 2021 - December 1, 2022

Developed and edited content supporting national policy communications, ensuring clarity, accuracy, and alignment with organizational messaging standards. Produced messaging that increased public awareness and engagement on issues including prescription drug pricing, COVID-19 protections, Social Security, and caregiving. Managed content calendars across Facebook, X, and YouTube, ensuring timely and consistent campaign messaging. Collaborated with cross-functional stakeholders to align digital content with legislative and advocacy priorities. Tracked and evaluated campaign performance to refine messaging and improve audience engagement. Translated complex policy issues into clear, compelling digital storytelling that resonated with broad audiences.