I’m a creative brand storyteller, strategist, and designer with nearly 10 years’ experience building and scaling brands across lifestyle, food, and drink. I work at the intersection of brand leadership, marketing strategy, and hands-on design, giving me the ability to shape a vision and bring it to life. I specialise in brand transformation, visual identity, and design-led communications that connect businesses with audiences through thoughtful, memorable storytelling. Alongside leadership roles, I collaborate on freelance projects - ranging from rebrands and campaign visuals to bespoke design and event artwork. Whether leading a brand or crafting a design project, my goal is always the same: create work that inspires, engages, and drives impact.

Olivia Telford

I’m a creative brand storyteller, strategist, and designer with nearly 10 years’ experience building and scaling brands across lifestyle, food, and drink. I work at the intersection of brand leadership, marketing strategy, and hands-on design, giving me the ability to shape a vision and bring it to life. I specialise in brand transformation, visual identity, and design-led communications that connect businesses with audiences through thoughtful, memorable storytelling. Alongside leadership roles, I collaborate on freelance projects - ranging from rebrands and campaign visuals to bespoke design and event artwork. Whether leading a brand or crafting a design project, my goal is always the same: create work that inspires, engages, and drives impact.

Available to hire

I’m a creative brand storyteller, strategist, and designer with nearly 10 years’ experience building and scaling brands across lifestyle, food, and drink. I work at the intersection of brand leadership, marketing strategy, and hands-on design, giving me the ability to shape a vision and bring it to life.

I specialise in brand transformation, visual identity, and design-led communications that connect businesses with audiences through thoughtful, memorable storytelling. Alongside leadership roles, I collaborate on freelance projects - ranging from rebrands and campaign visuals to bespoke design and event artwork.

Whether leading a brand or crafting a design project, my goal is always the same: create work that inspires, engages, and drives impact.

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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Freelance Designer & Brand Consultant at Self-employed / Freelance
July 1, 2025 - November 4, 2025
Deliver strategic brand consultancy for lifestyle, interiors, and premium drinks brands, advising on positioning, identity, and growth opportunities. Lead projects from insight to execution across print, digital, and experiential channels. Partner with clients to align creative output with commercial objectives, measuring ROI and impact on brand positioning.
Marketing Manager at Edinburgh Street Food
July 1, 2025 - July 1, 2025
Led brand and marketing strategy across food, drink, and live events, balancing creative innovation with commercial performance. Partnered with premium drinks brands to deliver activations and collaborations that met global standards while engaging local audiences. Created menus, signage, and event collateral, ensuring brand consistency. Produced content that built an engaged digital community and drove measurable increases in footfall and bookings. Researched trends to inform seasonal activations and vendor curation. Managed budgets, reported ROI to stakeholders, and oversaw B2B opportunities.
Senior Brand Marketing Manager at Harley Haddow
December 1, 2024 - December 1, 2024
Directed strategic brand evolution and creative strategy, delivering award-nominated campaigns that strengthened positioning in competitive markets, achieving significant ROI. Developed and executed integrated marketing strategies across digital, print, PR, events, and email, ensuring consistent positioning across UK offices and business goals. Produced premium collateral including high-value client proposals, multi-million-pound project brochures, branded templates, and event material - tailored to sectors such as luxury hospitality, heritage, prime residential sectors. Curated and hosted events to strengthen relationships and showcase key projects. Mentored, coached, and developed a high-performing marketing team, building a collaborative culture that encouraged creativity, accountability, and growth. Represented the brand externally at industry events, awards, and client showcases; built strategic partnerships with media and consultants to enhance visibility and support business dev
Senior Marketing & Bids Manager at Harley Haddow
October 1, 2021 - October 1, 2021
Directed and motivated a cross-functional Marketing & Bids team, setting priorities and ensuring delivery across multiple high-value projects. Created compelling bids and tender submissions, managing complex documentation and collaborating with cross-functional teams to contribute to record-breaking success rates and business growth. Provided budget oversight and strategic updates to directors, ensuring alignment with business growth targets. Ensured brand consistency across all communications and submissions. Collaborated with agencies and partners to drive new business opportunities. Restructured and rebuilt the Marketing & Bids team to ensure long-term success.
Creative Designer at Space Solutions
July 1, 2020 - July 1, 2020
Led the creative function within the Marketing team, driving visual strategy and delivering compelling campaigns across print, social, web, and events. Planned, developed, and executed visual concepts for events and exhibition stands, including detailed office signage and branded environments. Produced photography and edited visual content, including PR imagery, staff headshots, and project documentation. Directed creative execution for exhibitions and conferences, including stand design, collateral, merchandise, photography, and presentation materials. Collaborated with internal teams and stakeholders to maintain consistent, high-quality brand experiences across all touchpoints.

Education

Fashion Communication BA at Heriot Watt University
January 11, 2030 - January 1, 2016
Highers & Advanced Highers at George Watsons College
January 11, 2030 - January 1, 2011
BA Fashion Communication at Heriot-Watt University
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education, Real Estate & Construction