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Digital marketing executive with proven experience across Google Ads, Microsoft Ads and Meta Ads, plus social media management. Skilled in building and optimising data-driven campaigns for lead generation and e-commerce clients, with strong tracking and reporting capability using GA4 and Google Tag Manager. Highly organised and client-focused, experienced in creating and optimising PPC and analytical reports in Looker Studio, reviewing product performance in Google Merchant Center, and curating ad creative for Meta campaigns. Completed a Level 3 Digital Marketer qualification (with distinction) and additional marketing learning, with experience spanning web tracking setup, conversion optimisation, and liaison with clients to align marketing strategy to goals.…Digital marketing executive with proven experience across Google Ads, Microsoft Ads and Meta Ads, plus social media management. Skilled in building and optimising data-driven campaigns for lead generation and e-commerce clients, with strong tracking and reporting capability using GA4 and Google Tag Manager. Highly organised and client-focused, experienced in creating and optimising PPC and analytical reports in Looker Studio, reviewing product performance in Google Merchant Center, and curating ad creative for Meta campaigns. Completed a Level 3 Digital Marketer qualification (with distinction) and additional marketing learning, with experience spanning web tracking setup, conversion optimisation, and liaison with clients to align marketing strategy to goals.

Olivia Pasfield

Digital Marketer, PPC Manager, Social Media Manager, +1

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Digital marketing executive with proven experience across Google Ads, Microsoft Ads and Meta Ads, plus social media management. Skilled in building and optimising data-driven campaigns for lead generation and e-commerce clients, with strong tracking and reporting capability using GA4 and Google Tag Manager. Highly organised and client-focused, experienced in creating and optimising PPC and analytical reports in Looker Studio, reviewing product performance in Google Merchant Center, and curating ad creative for Meta campaigns. Completed a Level 3 Digital Marketer qualification (with distinction) and additional marketing learning, with experience spanning web tracking setup, conversion optimisation, and liaison with clients to align marketing strategy to goals.…Digital marketing executive with proven experience across Google Ads, Microsoft Ads and Meta Ads, plus social media management. Skilled in building and optimising data-driven campaigns for lead generation and e-commerce clients, with strong tracking and reporting capability using GA4 and Google Tag Manager. Highly organised and client-focused, experienced in creating and optimising PPC and analytical reports in Looker Studio, reviewing product performance in Google Merchant Center, and curating ad creative for Meta campaigns. Completed a Level 3 Digital Marketer qualification (with distinction) and additional marketing learning, with experience spanning web tracking setup, conversion optimisation, and liaison with clients to align marketing strategy to goals.

Available to hire

Digital marketing executive with proven experience across Google Ads, Microsoft Ads and Meta Ads, plus social media management. Skilled in building and optimising data-driven campaigns for lead generation and e-commerce clients, with strong tracking and reporting capability using GA4 and Google Tag Manager.

Highly organised and client-focused, experienced in creating and optimising PPC and analytical reports in Looker Studio, reviewing product performance in Google Merchant Center, and curating ad creative for Meta campaigns. Completed a Level 3 Digital Marketer qualification (with distinction) and additional marketing learning, with experience spanning web tracking setup, conversion optimisation, and liaison with clients to align marketing strategy to goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Digital Marketing Executive at Confidential

January 1, 2025 - Present

Delivered end-to-end paid search and reporting activities across Google Ads, Microsoft Ads and Meta Ads. Set up online conversion tracking using GA4 and Google Tag Manager, created PPC campaigns and built analytical reports in Looker Studio. Liaised with clients to review marketing performance and optimize campaigns. Reviewed product performance and diagnostics in Google Merchant Center and curated Meta ad creative. Supported website content updates on website builders (e.g., WordPress) to improve conversion rate and installed tracking codes on site builders. Worked with the wider team to implement company-wide processes, trained an apprentice on Google Ads, and noticed and closed gaps in social media management by training self and implementing it as a core service. Created social media packages (with pricing for profitability), trained the sales team to sell the service, filmed and edited YouTube/social content to support SEO and local business portfolio needs, and liaised with edito

Digital Marketing Executive at Confidential

November 1, 2022 - January 1, 2025

Supported and led lead discovery and client goal-setting calls to inform marketing strategy. Created and optimized campaigns across Google Ads, Microsoft Ads and Meta Ads. Set up conversion tracking using GA4 and Google Tag Manager, created PPC work and analytical reporting in Looker Studio, and regularly reviewed performance with clients to optimize campaigns. Reviewed product diagnostics and performance in Google Merchant Center, curated Meta ad creative assets, created Meta reports in Looker Studio, and supported conversion-rate improvements by updating website content and installing tracking code on website builders such as WordPress. Trained an apprentice on Google Ads and contributed to implementing company-wide processes.

Digital Marketing Apprentice (Level 3) at Confidential

August 20, 2021 - November 30, 2022

Built and optimized data-driven digital marketing campaigns for lead generation and e-commerce clients using Google Ads, Microsoft Ads and Meta Ads. Set up online conversion tracking via GA4 and Google Tag Manager and created PPC campaigns and analytical reports in Looker Studio. Regularly performed client check-ins to review performance and optimize campaigns. Reviewed product performance and diagnostics in Google Merchant Center and curated creative assets for Meta campaigns. Produced SEO-focused blog content and supported website content updates on website builders. Installed tracking codes on site builders such as WordPress and worked with the broader team on company-wide process implementation. Also created and edited YouTube video content and assisted with social media/content needs as required.

Floor Worker at Chelmsford Star Co-operative

June 1, 2018 - July 31, 2021

Managed and handled daily floor operations, including the ability to manage a surplus of approximately 33 clients at one time. Developed time management, organization, communication, and teamwork skills. Additional responsibilities are not specified.