I’m a digital content creator and social media manager with 1.5+ years of professional experience building high-growth social accounts for leading UK beauty and parenting brands. I excel at creating, editing and scaling short-form video for Instagram and TikTok, with a solid grasp of platform trends, audience behaviour and authentic brand storytelling. I’m highly adaptable across fashion, beauty, parenting and travel and I’ve proven I can deliver engaging, on-brand content for diverse audiences. I have owned the full content lifecycle, from ideation and filming to editing and publishing. I’ve led influencer outreach and crafted data-led content calendars, redefined brand voice guidelines, and produced branded content for partners. I’m comfortable collaborating across teams and partners to drive growth and maintain a consistent brand identity.

Olivia Withers

I’m a digital content creator and social media manager with 1.5+ years of professional experience building high-growth social accounts for leading UK beauty and parenting brands. I excel at creating, editing and scaling short-form video for Instagram and TikTok, with a solid grasp of platform trends, audience behaviour and authentic brand storytelling. I’m highly adaptable across fashion, beauty, parenting and travel and I’ve proven I can deliver engaging, on-brand content for diverse audiences. I have owned the full content lifecycle, from ideation and filming to editing and publishing. I’ve led influencer outreach and crafted data-led content calendars, redefined brand voice guidelines, and produced branded content for partners. I’m comfortable collaborating across teams and partners to drive growth and maintain a consistent brand identity.

Available to hire

I’m a digital content creator and social media manager with 1.5+ years of professional experience building high-growth social accounts for leading UK beauty and parenting brands.

I excel at creating, editing and scaling short-form video for Instagram and TikTok, with a solid grasp of platform trends, audience behaviour and authentic brand storytelling. I’m highly adaptable across fashion, beauty, parenting and travel and I’ve proven I can deliver engaging, on-brand content for diverse audiences.

I have owned the full content lifecycle, from ideation and filming to editing and publishing. I’ve led influencer outreach and crafted data-led content calendars, redefined brand voice guidelines, and produced branded content for partners.

I’m comfortable collaborating across teams and partners to drive growth and maintain a consistent brand identity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Content Creator / Social Media Manager at Netmums
July 24, 2024 - Present
Lead end-to-end social content lifecycle: ideation, filming, editing, and publishing; redesigned the Netmums social style guide and created a data-led content schedule to boost engagement; led influencer outreach; produced short-form social clips; delivered branded content for partners (Aldi, Centre Parcs, NHS); grew Instagram from 150k to 170k followers and increased monthly views from under 500k to over 10M, driving 9.7M monthly interactions.
Content Creator at TikTok
January 1, 2024 - April 1, 2024
Created high-performing short-form video formats (including voice-over and talking-to-camera content); helped launch new TikTok and Instagram franchises; scaled TikTok to 35k followers and built a key growth channel; grew Instagram presence; supported brand partnerships.
Marketing Intern at SLG Brands
February 15, 2023 - April 16, 2023
Supported social content creation for COLAB Dry Shampoo, a globally distributed haircare brand, assisting with influencer collaborations, captions and content planning. Influencer outreach, content shoots and competitive analysis and strategy. Contributed to marketing strategy development across several of SLG’s brands.

Education

A-Levels at King Edward's VI College, Stourbridge
January 1, 2019 - January 1, 2021
GCSEs at Windsor High School and Sixth Form
January 1, 2014 - January 1, 2019
A-Levels at King Edward's VI College, Stourbridge
January 1, 2019 - January 1, 2021
GCSEs at Windsor High School and Sixth Form
January 1, 2014 - January 1, 2019
First Class Honours degree at University of Gloucestershire
January 11, 2030 - February 12, 2026
GCSEs/A-Levels at Windsor High School and Sixth Form
January 11, 2030 - February 12, 2026

Qualifications

Working Holiday Visa (Subclass 417)
July 24, 2024 - February 12, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail