I’m a digital content creator and social media manager with 1.5+ years of professional experience building high-growth social accounts for leading UK beauty and parenting brands.
I excel at creating, editing and scaling short-form video for Instagram and TikTok, with a solid grasp of platform trends, audience behaviour and authentic brand storytelling. I’m highly adaptable across fashion, beauty, parenting and travel and I’ve proven I can deliver engaging, on-brand content for diverse audiences.
I have owned the full content lifecycle, from ideation and filming to editing and publishing. I’ve led influencer outreach and crafted data-led content calendars, redefined brand voice guidelines, and produced branded content for partners.
I’m comfortable collaborating across teams and partners to drive growth and maintain a consistent brand identity.
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