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Hi, I'm Olivia Tunhage, a social-first strategist with over seven years of experience leading digital strategy for global B2B and B2C brands. I specialize in building influencer programs, launching global campaigns, and scaling engaged communities across social platforms to drive real impact for brands and businesses. I love mentoring team members and crafting creative strategies that boost brand engagement and growth. Whether it’s trend-jacking, running influencer programs, or creating paid and organic campaigns, I’m passionate about helping brands tell their story authentically and effectively.…Hi, I'm Olivia Tunhage, a social-first strategist with over seven years of experience leading digital strategy for global B2B and B2C brands. I specialize in building influencer programs, launching global campaigns, and scaling engaged communities across social platforms to drive real impact for brands and businesses. I love mentoring team members and crafting creative strategies that boost brand engagement and growth. Whether it’s trend-jacking, running influencer programs, or creating paid and organic campaigns, I’m passionate about helping brands tell their story authentically and effectively.

Olivia Tunhage

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Hi, I'm Olivia Tunhage, a social-first strategist with over seven years of experience leading digital strategy for global B2B and B2C brands. I specialize in building influencer programs, launching global campaigns, and scaling engaged communities across social platforms to drive real impact for brands and businesses. I love mentoring team members and crafting creative strategies that boost brand engagement and growth. Whether it’s trend-jacking, running influencer programs, or creating paid and organic campaigns, I’m passionate about helping brands tell their story authentically and effectively.…Hi, I'm Olivia Tunhage, a social-first strategist with over seven years of experience leading digital strategy for global B2B and B2C brands. I specialize in building influencer programs, launching global campaigns, and scaling engaged communities across social platforms to drive real impact for brands and businesses. I love mentoring team members and crafting creative strategies that boost brand engagement and growth. Whether it’s trend-jacking, running influencer programs, or creating paid and organic campaigns, I’m passionate about helping brands tell their story authentically and effectively.

Available to hire

Hi, I’m Olivia Tunhage, a social-first strategist with over seven years of experience leading digital strategy for global B2B and B2C brands. I specialize in building influencer programs, launching global campaigns, and scaling engaged communities across social platforms to drive real impact for brands and businesses.

I love mentoring team members and crafting creative strategies that boost brand engagement and growth. Whether it’s trend-jacking, running influencer programs, or creating paid and organic campaigns, I’m passionate about helping brands tell their story authentically and effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Manager at Sling & Stone

May 31, 2025 - July 13, 2025

Led global and regional social strategy for clients such as Instarem, Polestar, Krispy Kreme, and Lush, driving measurable organic growth across platforms. Mentored and upskilled social media specialists supporting their promotion into senior roles. Developed and led Instarem’s global social and community strategy for Instagram, Facebook, and Reddit, including market-specific strategy for Singapore. Drove Krispy Kreme’s organic TikTok strategy achieving significant increases in impressions, engagement, and in-store transactions. Launched campaigns resulting in a 210% increase in site traffic. Developed trend-jacking strategies, wrote compelling content, and led Lush’s influencer program yielding large increases in digital sales and brand share of voice. Provided senior-level strategic insights and tailored recommendations across various clients.

Social Media Manager at Sling & Stone

July 31, 2024 - July 13, 2025

Built and led Lush's creator program in Australia, onboarding over 50 creators in three months and managing monthly influencer collaborations for clients including Kogan. Developed online communities leveraging UGC and engagement tactics achieving a 24% quarterly brand lift for Lush. Created and optimized paid social campaigns on Meta with increased click-through rate, site traffic, and conversions for luxury brands. Managed paid and gifted collaborations and crafted social media and email marketing copy. Supervised junior team members ensuring deadlines and process optimization.

Social Media Manager at Temple & Webster

August 31, 2023 - July 13, 2025

Delivered 20% cross-platform growth across multiple social platforms including Meta, LinkedIn, Pinterest, YouTube, and TikTok. Increased UGC by 25% via community management and engagement tactics. Created and executed content calendars driving follower count and monthly reach growth. Improved brand sentiment through social listening and responsive audience engagement. Partnered with performance marketing to enhance campaign page traffic and ran A/B content testing. Grew email subscribers through interactive campaigns. Led and mentored social team collaborating with stakeholders, agencies, and creatives to deliver cohesive campaigns.

Community & Social Media Lead at lululemon

November 30, 2020 - July 13, 2025

Assisted in community engagement and event execution to drive local participation and brand connection. Supported influencer and ambassador campaigns including outreach, gifting, and relationship management. Managed content for local Facebook community page increasing engagement and strengthening presence. Contributed to community strategy and co-marketing partnerships with local businesses to enhance brand visibility.

Marketing Specialist at Squiz

February 28, 2023 - July 13, 2025

Led multichannel marketing campaigns including events, webinars, EDMs, and paid/organic channels to drive lead generation and brand visibility. Managed social media channels and content calendars ensuring brand tone alignment. Designed visual assets using Canva and edited videos in CapCut. Wrote engaging copy for posts, ads, and emails. Doubled LinkedIn followers organically in one year and increased impressions by 60% through strategic content. Launched LinkedIn social selling programs increasing lead generation by 20%.