Hi, I’m Olly Cain with 8+ years’ experience as a Melbourne based senior designer specialising in FMCG packaging, brand systems and retail. I take work from concept through to print ready artwork, with clean layouts, strong hierarchy, and production accurate files. Most recently at Principals I worked across FMCG and retail projects including the pet food brand 4Legs, building packaging led systems and rollout assets across multiple SKUs and formats. I love this category too. I’ve got a cocker spaniel named Vinnie and a cat, so I care about pet brands feeling trustworthy, premium, and easy to shop. Please check out my folio at _Website not available. Sign in: https://www.twine.net/signup_…

Olly Cain

Hi, I’m Olly Cain with 8+ years’ experience as a Melbourne based senior designer specialising in FMCG packaging, brand systems and retail. I take work from concept through to print ready artwork, with clean layouts, strong hierarchy, and production accurate files. Most recently at Principals I worked across FMCG and retail projects including the pet food brand 4Legs, building packaging led systems and rollout assets across multiple SKUs and formats. I love this category too. I’ve got a cocker spaniel named Vinnie and a cat, so I care about pet brands feeling trustworthy, premium, and easy to shop. Please check out my folio at _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Hi, I’m Olly Cain with 8+ years’ experience as a Melbourne based senior designer specialising in FMCG packaging, brand systems and retail. I take work from concept through to print ready artwork, with clean layouts, strong hierarchy, and production accurate files.

Most recently at Principals I worked across FMCG and retail projects including the pet food brand 4Legs, building packaging led systems and rollout assets across multiple SKUs and formats.

I love this category too. I’ve got a cocker spaniel named Vinnie and a cat, so I care about pet brands feeling trustworthy, premium, and easy to shop. Please check out my folio at Website not available. Sign in: https://www.twine.net/signup

See more

Language

English
Fluent

Work Experience

Senior Designer at Principals
July 1, 2025 - December 31, 2025
Developed brand systems for major clients across Asia Pacific and Europe. Built packaging-led identity systems for in-store, POS and digital. Clarified customer choice through category and range architecture. Sharpened difference with strategy, insights and brand voice. Translated identity into journeys with CX and UX teams. Contributed to Transform Awards ANZ 2025 winning packaging work.
Mid-Weight Designer at The Thrills
July 1, 2020 - July 31, 2025
Led packaging and brand work for Coles, Nestlé, 7 Eleven and Bulla. Built range systems and navigation for clearer choice at shelf and online. Turned strategy into identity, packaging, POS and rollout at scale. Balanced storytelling with commercial clarity across large SKU ranges. Art directed Coles shoots weekly to keep craft consistent and on brand. Contributed to Vertex and Transform recognised work from 2021 to 2024.
Designer (Contract) at Brand Society
February 1, 2020 - April 30, 2020
Supported Cadbury packaging rollout across updates. Built concept directions for The Natural Confectionery Co. Contributed to audits and research to guide creative direction. Built decks and production files for fast turnaround delivery.
Designer (Contract) at Marks & Spencer
December 1, 2017 - February 28, 2018
In-house packaging and retail comms across key in-store touchpoints. Designed POS activations including store window graphics and layouts. Supported magazine art direction and seasonal campaign content. Assisted artworking, photography and retouching for fast delivery.
Intern at BrandOpus
November 1, 2017 - December 31, 2017
Collaborated with the US team on the Cracker Barrel Cheese relaunch. Handled Carling packaging amends and built FMCG mockups and visuals.
Intern at Elmwood
May 1, 2017 - September 30, 2017
Global internship across Melbourne, New York, London and Singapore. Supported branding for Walmart, Heineken and Nestlé.

Education

Bachelor of Communication Design at RMIT University
January 1, 2018 - December 31, 2019
Diploma of Graphic Design at CATC Design School
January 1, 2013 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other