Hi, I’m Olly Cain with 8+ years’ experience as a Melbourne based senior designer specialising in FMCG packaging, brand systems and retail.
Hi, I’m Olly Cain with 8+ years’ experience as a Melbourne based senior designer specialising in FMCG packaging, brand systems and retail. I take work from concept through to print ready artwork, with clean layouts, strong hierarchy, and production accurate files.
Most recently at Principals I worked across FMCG and retail projects including the pet food brand 4Legs, building packaging led systems and rollout assets across multiple SKUs and formats.
I love this category too. I’ve got a cocker spaniel named Vinnie and a cat, so I care about pet brands feeling trustworthy, premium, and easy to shop. Please check out my folio at Website not available. Sign in: https://www.twine.net/signup
Portfolio and full case studies are available on my website: https://www.twine.net/signin
Packaging and brand systems across FMCG and retail, including multi SKU ranges and print ready production files.
Developed brand systems for major clients across Asia Pacific and Europe. Built packaging-led identity systems for in-store, POS and digital. Clarified customer choice through category and range architecture. Sharpened difference with strategy, insights and brand voice. Translated identity into journeys with CX and UX teams. Contributed to Transform Awards ANZ 2025 winning packaging work.
Led packaging and brand work for Coles, Nestlé, 7 Eleven and Bulla. Built range systems and navigation for clearer choice at shelf and online. Turned strategy into identity, packaging, POS and rollout at scale. Balanced storytelling with commercial clarity across large SKU ranges. Art directed Coles shoots weekly to keep craft consistent and on brand. Contributed to Vertex and Transform recognised work from 2021 to 2024.
Supported Cadbury packaging rollout across updates. Built concept directions for The Natural Confectionery Co. Contributed to audits and research to guide creative direction. Built decks and production files for fast turnaround delivery.
Post a job and invite Olly, or contact them directly. No hidden commission.
