Available to hire
Hello! I’m Awoniyi Oluwatobi, a seasoned Social Media Manager and Growth Strategist with 12+ years of experience helping eCommerce and service brands scale. I specialize in social media strategy, paid media (Meta & Google), SEO optimization, Shopify store design, video production, localization, and Google My Business optimization.
I take a data-driven approach to content funnels, audience segmentation, and CRO, blending technical skills (GA4, GTM, Shopify customization) with creative execution (video editing, short-form content, repurposing long-form assets) to deliver repeatable growth. My work delivers multi-channel campaigns with ROAS improvements, organic follower growth, and eCommerce conversion lifts. I’m open to freelance, contract, and in-house roles and I’m excited to build scalable systems that turn traffic into predictable sales.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Social Media Coordinator at Freelance / Contract
January 1, 2013 - September 30, 2025Built content calendars, managed community engagement, and set up basic tracking for small ecommerce clients. Grew organic social followings by up to 120% within 12 months through targeted content and community activations. Implemented first-generation Facebook ad campaigns and tracked basic conversion events.
Digital Marketing Specialist at [Agency / SME]
January 1, 2017 - September 30, 2025Led multi-channel campaigns (Meta, Google) for retail and service brands; improved campaign ROAS by refining audience segments and creative testing. Managed website & Shopify updates, installed analytics & conversion tracking. Developed backlink & forum posting strategies to boost organic rankings and referral traffic.
Senior Social Media Manager & Growth Strategist at [Company / Agency]
January 1, 2022 - September 30, 2025Designed growth frameworks combining paid funnels and organic content to scale customer acquisition across US, UK and EU markets. Led Shopify redesign and CRO program: executed A/B tests, optimized product pages, and increased checkout completion rates by double-digit percentages. Supervised video production and editing workflows producing long-form and short-form assets reused across channels.
Head of Digital Growth / Lead Consultant at Freelance / Contract
January 1, 2023 - PresentDeliver end-to-end ecommerce growth for multiple clients: SEO strategy, Shopify development, paid media optimization, and localization for EU/US markets. Example outcomes include 3x improvement in ad ROAS for an apparel client and 45% increase in organic traffic for a service business within 4 months. Mentor junior marketers, run audits, and produce KPI-driven monthly reports for stakeholders.
Social Media Coordinator at Freelance / Contract
December 31, 2013 - September 30, 2025Built content calendars, managed community engagement, and set up basic tracking for small eCommerce clients. Grew organic social followings by up to 120% within 12 months through targeted content and activations. Implemented first-generation Facebook ad campaigns and tracked basic conversion events.
Digital Marketing Specialist at [Agency / SME]
December 31, 2017 - September 30, 2025Led multi-channel campaigns (Meta, Google) for retail and service brands; improved campaign ROAS by refining audience segments and creative testing. Managed website & Shopify updates, installed analytics & conversion tracking. Developed backlink & forum posting strategies to boost organic rankings and referral traffic.
Senior Social Media Manager & Growth Strategist at [Company / Agency]
December 31, 2022 - September 30, 2025Designed growth frameworks combining paid funnels and organic content to scale customer acquisition across US, UK and EU markets. Led Shopify redesign and CRO program: executed A/B tests, optimized product pages, and increased checkout completion rates by double-digit percentages. Supervised video production and editing workflows producing long-form and short-form assets reused across channels.
Head of Digital Growth / Lead Consultant at Freelance / Contract
January 1, 2023 - PresentDeliver end-to-end ecommerce growth for multiple clients: SEO strategy, Shopify development, paid media optimization, and localization for EU/US markets. Example outcomes include 3x improvement in ad ROAS for an apparel client and a 45% increase in organic traffic for a service business within 4 months. Mentored junior marketers, produced KPI-driven monthly reports, and managed stakeholder expectations.
Social Media Coordinator— Freelance / Contract
January 1, 2013 - September 30, 2025Built content calendars, managed community engagement, and set up basic tracking for small eCommerce clients. Grew organic social followings by up to 120% within 12 months through targeted content and community activations. Implemented first-generation Facebook ad campaigns and tracked basic conversion events.
Digital Marketing Specialist at [Agency / SME]
January 1, 2017 - September 30, 2025Led multi-channel campaigns (Meta, Google) for retail and service brands; improved campaign ROAS by refining audience segments and creative testing. Managed website & Shopify updates, installed analytics & conversion tracking. Developed backlink & forum posting strategies to boost organic rankings and referral traffic.
Senior Social Media Manager & Growth Strategist at [Company / Agency]
January 1, 2022 - September 30, 2025Designed growth frameworks combining paid funnels and organic content to scale customer acquisition across US, UK and EU markets. Led Shopify redesign and CRO program: executed A/B tests, optimized product pages, and increased checkout completion rates by double-digit percentages. Supervised video production and editing workflows producing long-form and short-form assets reused across channels.
Head of Digital Growth / Lead Consultant at Freelance / Contract
January 1, 2023 - PresentDeliver end-to-end ecommerce growth for multiple clients: SEO strategy, Shopify development, paid media optimization, and localization for EU/US markets. Example outcomes include 3x improvement in ad ROAS for an apparel client and 45% increase in organic traffic for a service business within 4 months. Mentor junior marketers, run audits, and produce KPI-driven monthly reports for stakeholders.
Social Media Coordinator at Freelance / Contract
January 1, 2013 - September 30, 2025Built content calendars, managed community engagement, and set up basic tracking for small eCommerce clients. Grew organic social followings for local brands by up to 120% within 12 months through targeted content and community activations. Implemented first-generation Facebook ad campaigns and tracked basic conversion events.
Digital Marketing Specialist at Agency / SME
January 1, 2017 - September 30, 2025Led multi-channel campaigns (Meta, Google) for retail and service brands; improved campaign ROAS by refining audience segments and creative testing. Managed website & Shopify updates, installed analytics & conversion tracking (Universal Analytics → GA migration best practices). Developed backlink & forum posting strategies to boost organic rankings and referral traffic.
Senior Social Media Manager & Growth Strategist at Company / Agency
January 1, 2022 - September 30, 2025Designed growth frameworks combining paid funnels and organic content to scale customer acquisition across US, UK and EU markets. Led Shopify redesign and CRO program: executed A/B tests, optimized product pages, and increased checkout completion rates by double-digit percentages. Supervised video production and editing workflows producing long-form and short-form assets reused across channels.
Head of Digital Growth / Lead Consultant at Freelance / Contract
January 1, 2023 - PresentDeliver end-to-end ecommerce growth for multiple clients: SEO strategy, Shopify development, paid media optimization, and localization for EU/US markets. Example outcomes: 3x improvement in ad ROAS for an apparel client, 45% increase in organic traffic for a service business within 4 months. Mentor junior marketers, run audits, and produce KPI-driven monthly reports for stakeholders.
Education
BSc Marketing / BSc Business Administration at Pan-Atlantic University (PAU), Lagos, Nigeria
January 1, 2010 - January 1, 2015MSc Digital Marketing / MBA at London School of Economics and Political Science (LSE), United Kingdom
January 1, 2015 - January 1, 2017BSc Marketing / BSc Business Administration at Pan-Atlantic University (PAU)
January 1, 2010 - December 31, 2015MSc Digital Marketing / MBA at London School of Economics and Political Science (LSE)
January 1, 2015 - December 31, 2017BSc Marketing / BSc Business Administration at Pan-Atlantic University (PAU), Lagos, Nigeria
January 1, 2010 - January 1, 2015MSc Digital Marketing / MBA in Marketing at London School of Economics and Political Science (LSE), United Kingdom
January 1, 2015 - January 1, 2017B.Sc. Marketing / B.Sc. Business Administration at Pan-Atlantic University (PAU), Lagos, Nigeria
January 1, 2010 - January 1, 2015Master of Science / MBA at London School of Economics and Political Science (LSE), United Kingdom
January 1, 2015 - January 1, 2017Qualifications
Google Ads Certification (Google Skillshop)
January 11, 2030 - September 30, 2025Google Analytics 4 / GAIQ
January 11, 2030 - September 30, 2025Meta (Facebook) Blueprint Certification
January 11, 2030 - September 30, 2025HubSpot Content & Inbound Marketing Certification
January 11, 2030 - September 30, 2025Shopify Partner / Shopify Academy Courses
January 11, 2030 - September 30, 2025Hootsuite Social Marketing Certification
January 11, 2030 - September 30, 2025Google Ads Certification (Google Skillshop)
January 11, 2030 - September 30, 2025Google Analytics 4 / GAIQ
January 11, 2030 - September 30, 2025Meta (Facebook) Blueprint Certification
January 11, 2030 - September 30, 2025HubSpot Content & Inbound Marketing Certification
January 11, 2030 - September 30, 2025Shopify Partner / Shopify Academy Courses
January 11, 2030 - September 30, 2025Hootsuite Social Marketing Certification
January 11, 2030 - September 30, 2025Google Ads Certification (Google Skillshop)
January 11, 2030 - September 30, 2025Google Analytics 4 / GAIQ
January 11, 2030 - September 30, 2025Meta (Facebook) Blueprint Certification
January 11, 2030 - September 30, 2025HubSpot Content & Inbound Marketing Certification
January 11, 2030 - September 30, 2025Shopify Partner / Shopify Academy Courses
January 11, 2030 - September 30, 2025Hootsuite Social Marketing Certification
January 11, 2030 - September 30, 2025Google Ads Certification (Google Skillshop)
January 11, 2030 - September 30, 2025Google Analytics 4 / GA4 / GAIQ
January 11, 2030 - September 30, 2025Meta (Facebook) Blueprint Certification
January 11, 2030 - September 30, 2025HubSpot Content & Inbound Marketing Certification
January 11, 2030 - September 30, 2025Shopify Partner / Shopify Academy Courses
January 11, 2030 - September 30, 2025Hootsuite Social Marketing Certification
January 11, 2030 - September 30, 2025Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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