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Senior paid media specialist and paid media consultant specialising in full-funnel Google Ads, Meta and TikTok campaigns for eCommerce, lead generation and awareness. Leads strategy, campaign management, audits, and measurement frameworks across GA4, Google Tag Manager and Looker Studio. Acts as an extension of in-house teams, supporting both high-level planning and day-to-day optimisation. Experienced across paid search (Search, Shopping, PMAX) and paid social, with a track record of improving ROAS through structured measurement, reporting and audience strategy.…Senior paid media specialist and paid media consultant specialising in full-funnel Google Ads, Meta and TikTok campaigns for eCommerce, lead generation and awareness. Leads strategy, campaign management, audits, and measurement frameworks across GA4, Google Tag Manager and Looker Studio. Acts as an extension of in-house teams, supporting both high-level planning and day-to-day optimisation. Experienced across paid search (Search, Shopping, PMAX) and paid social, with a track record of improving ROAS through structured measurement, reporting and audience strategy.

Olwyn Walsh

PPC Manager, Digital Marketer, Marketing Consultant, +2

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Senior paid media specialist and paid media consultant specialising in full-funnel Google Ads, Meta and TikTok campaigns for eCommerce, lead generation and awareness. Leads strategy, campaign management, audits, and measurement frameworks across GA4, Google Tag Manager and Looker Studio. Acts as an extension of in-house teams, supporting both high-level planning and day-to-day optimisation. Experienced across paid search (Search, Shopping, PMAX) and paid social, with a track record of improving ROAS through structured measurement, reporting and audience strategy.…Senior paid media specialist and paid media consultant specialising in full-funnel Google Ads, Meta and TikTok campaigns for eCommerce, lead generation and awareness. Leads strategy, campaign management, audits, and measurement frameworks across GA4, Google Tag Manager and Looker Studio. Acts as an extension of in-house teams, supporting both high-level planning and day-to-day optimisation. Experienced across paid search (Search, Shopping, PMAX) and paid social, with a track record of improving ROAS through structured measurement, reporting and audience strategy.

Available to hire

Senior paid media specialist and paid media consultant specialising in full-funnel Google Ads, Meta and TikTok campaigns for eCommerce, lead generation and awareness. Leads strategy, campaign management, audits, and measurement frameworks across GA4, Google Tag Manager and Looker Studio.

Acts as an extension of in-house teams, supporting both high-level planning and day-to-day optimisation. Experienced across paid search (Search, Shopping, PMAX) and paid social, with a track record of improving ROAS through structured measurement, reporting and audience strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Freelance Paid Media Specialist

January 20, 2026 - Present

Owned and optimised the agency’s paid media offering, leading strategy across Google Ads (Search, Shopping, PMAX) and paid social. Managed ongoing and campaign-based accounts, advising clients on channel mix, budget allocation and growth opportunities. Conducted paid media audits covering account structure, tracking, conversion measurement and growth opportunities. Developed measurement frameworks using GA4, Google Tag Manager and Looker Studio to support data-driven decision making. Supported in-house teams as an extension, delivering both strategy and daily campaign management. Built reporting and ROI tracking frameworks to improve reporting accuracy and budget allocation. Improved ecommerce ROAS from 1.0 to 6.55 during peak trading periods via campaign restructuring, feed optimisation and audience expansion. Supported new business pitches through paid media strategy, forecasting and performance planning.

Paid Media Manager at Friday Media Group

January 1, 2023 - January 1, 2026

Managed paid search campaigns across multiple client accounts and progressed through three roles within two years, developing expertise in campaign strategy, optimisation and client management. Built full-funnel paid media strategies aligned to wider business objectives and commercial targets, including implementing ROI tracking to improve reporting accuracy and budget allocation.

Senior Paid Media Analyst at Bamboo Nine

January 1, 2020 - January 1, 2023

Generated 949 manuscript submissions and 1,272 account registrations from a £10k global acquisition campaign. Delivered £60k+ revenue during peak trading periods for a UK ecommerce retailer, achieving 6.5 ROAS. Generated 2,388 tool completions for a public health campaign with an overall CPA of £2.09. Delivered 1,497 app downloads for a children’s learning app, achieving a £0.68 CPA via Google Ads. Managed campaigns across Google Ads, Meta, TikTok, YouTube, Spotify, LinkedIn and Pinterest.