Available to hire
I’m a Visual Designer who builds distinctive brands from zero to one and scales them without losing edge. I define and own visual systems—typography, color, layout, motion—and make confident, reasoned design decisions.
I design across campaigns, decks, web, events, and culture assets with consistency and surprise, partnering closely with Marketing, Product, and Sales to shape direction, not just execute. I bring a founding mindset: ownership of all things visual, working with engineers to keep UI polished and fast, upholding high standards, and maintaining a passion for good design under pressure.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Advanced
English
Fluent
Urdu
Fluent
Work Experience
Senior Product/UI Designer at KPMG UK - Spire Healthcare
October 1, 2024 - October 1, 2025Spearheaded the UI design for Spire Healthcare’s digital overhaul for KPMG. Built a comprehensive multi-device design system from scratch, delivering a modular component library utilized across article hubs, practitioner calendars, and complex medical forms to ensure a cohesive digital ecosystem.
Founding Visual Designer at Signature Homes
October 1, 2024 - PresentResponsible for the brand identity and global launch of a startup real estate sales hub for premium residences in Saudi Arabia. Curating the entire digital presence, art directing high-end photo/video shoots and producing promotional videos for social, brochures, and every visual asset required to engage a global audience.
Senior Product/UI Designer at KPMG UK - for Spire Healthcare
October 1, 2024 - October 4, 2024Currently lead UI design in the KPMG digital transformation team, working on a large-scale digital transformation project at Spire Healthcare. Responsibilities include revamping a complex website, managing and maintaining the design system, guiding visual design, executing a brand refresh, and simplifying intricate user flows.
Senior Product/UI Designer at Sha maa zi
January 1, 2024 - October 1, 2024Designed end-to-end donation automation and UX for Web3 brands. Delivered multi-channel marketing assets and animations, performing continuous UI iterations to measurably increase conversion rates.
Senior Product/UI Designer at Shamaazi + Givematch
January 1, 2024 - October 1, 2024Drove growth for various digital fundraising brands by automating donations. Responsibilities included end-to-end UX design, marketing assets including social media, and explainer animations. Continuously tested and iterated UI designs to boost conversion rates.
Senior Consultant UI Design at Mishcon de Reya
June 1, 2023 - January 1, 2024Led visual design and brand identity for a London law firm's new tech division. Designed user journeys and guided UX and front-end developers in producing high-quality UI for dashboards and mobile apps serving major clients in music publishing, sport, and retail.
Senior Visual Designer at Uswitch
January 1, 2022 - January 1, 2023Instrumental in conceptualizing and delivering the visual design for Uswitch's UK mobile app, including the innovative 'Utrack' energy-monitoring feature. Designed UI flows for simplified energy management and led the app design system within the product team.
Visual Design Lead at Giffgaff (O2 Telefonica)
August 1, 2018 - January 1, 2022Crafted the dynamic visual language that shaped Giffgaff's brand presence across mobile app and web UI. Created intuitive digital experiences for key user journeys, contributing directly to increased sales and new connections. Led the development of the design system alongside the front-end team to maintain brand consistency and efficiency.
Visual Direction at Centaur Media
January 1, 2015 - August 1, 2018Visual direction for Marketing Week and The Lawyer. Also assisted in Creative Review and Design Week. Managed cross-platform execution for print and digital, covers, features.
Creative Lead / Art Director at Centaur Media
January 1, 2015 - August 1, 2018Oversaw design of Marketing Week and The Lawyer, managing digital presence and print versions. Designed digital content and print supplements for Creative Review and Design Week. Established and upheld visual style across print and digital media, including brand refreshes and cover design.
Lecturer in Graphic Design at German University in Cairo
February 1, 2012 - January 1, 2015As Course Leader, developed and taught courses in Visual Communication, Typography, and Information Design. Covered design fundamentals, color theory, grid systems, design history, and modules in Latin and Arabic type design, emphasizing design's role in visual culture.
Lecturer in Graphic Design at German University in Cairo
September 1, 2009 - February 1, 2012Developed and taught advanced modules in typography, grid systems, and information design. Specialized in Latin and Arabic type design, focusing on the intersection of visual culture and modern communication to mentor the next generation of designers.
Lecturer in Graphic Design at American University in Cairo
September 1, 2009 - February 1, 2012Taught Foundation Visual Communication and Photography courses; managed student exhibitions.
Lecturer in Graphic Design at American University in Cairo
April 1, 2007 - August 1, 2009Instructed Foundation Visual Communication and Photography. Curated student exhibitions and bridged academic theory with professional practice to mentor emerging talent.
Magazine/Editorial Designer at Ink Global
April 1, 2007 - August 1, 2009Designed Gulf Air's airline magazine 'Gulf Life' in both Arabic and English.
Education
MA at Goldsmiths College University of London
January 1, 2005 - December 31, 2005BA (Hons) at London College of Communication, UAL London
January 1, 2004 - December 31, 2004BA (Hons) Graphic Design at London College of Communication, UAL London
January 1, 2004 - December 31, 2004MA Visual Anthropology at Goldsmiths College, University of London
January 1, 2005 - December 31, 2005Qualifications
Shortlisted for Art Director of the Year (B2B category) at the British Society of Magazine Editors Awards
January 1, 2017 - December 31, 2017Short film 'Do Buy!' selected for the Architecture Film Festival Rotterdam and the Royal Anthropological Film Festival Manchester
January 1, 2007 - December 31, 2007Industry Experience
Professional Services, Healthcare, Media & Entertainment, Education, Energy & Utilities, Real Estate & Construction, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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