Available to hire
Service businesses and e-commerce brands work with me to generate more leads, improve conversions, and scale revenue through structured, data-driven marketing systems.
I’m a growth marketing strategist and consultant with over 8 years of experience across SEO, paid media, CRO, and marketing automation, specialising in bridging the gap between strategy and execution.
My work has generated £1M+ in bookings and sales, driven 9x revenue growth for a client partnership, and significantly improved lead generation and conversion performance.
I work best with businesses looking to build scalable marketing systems rather than relying on short-term tactics.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Business Growth Partner & Consultant (Freelance) at Self-employed / Freelance
October 1, 2024 - PresentProvide strategic and operational growth support to local service and e-commerce businesses, aligning marketing performance with scalable systems and commercial objectives. Lead growth strategy across marketing, conversion, and operations. Deliver ROI-focused paid advertising campaigns across Meta and Google platforms to drive measurable customer acquisition. SEO & conversion optimization initiatives. Design and implement scalable business systems and processes. Support founders and leadership teams in delegation, performance oversight, and profit optimization. Collaborate cross-functionally to improve lead flow, retention, and operational efficiency.
Growth & Digital Strategy Lead at Greyhaze
June 1, 2021 - October 1, 2022Led optimization strategy for the e-commerce platform, contributing to a 62% increase in conversion rate. Directed UX/UI enhancements to improve the customer journey and strengthen conversion opportunities. Led transition of development processes in-house delivering £4k+ monthly cost savings. Used GA4 reporting to monitor commercial performance and inform data-driven decisions. Designed and implemented SEO strategy ranking for 300+ commercial keywords. Increased local organic traffic by 42% on local pages.
Growth & Marketing Consultant | Digital Strategy & Performance Lead (Freelance) at Independent / Freelance
February 1, 2021 - October 1, 2024Led growth strategy across marketing, conversion, and operational systems; Delivered ROI-focused paid advertising campaigns across Meta and Google platforms; SEO & Organic growth strategy; Built CRM and automation; Drove revenue growth across e-commerce and local service businesses; Designed and implemented scalable marketing systems and processes; Supported founders and leadership teams with delegation and performance oversight.
Digital Marketing Consultant (Freelance) at Freelance / Independent
May 1, 2017 - June 1, 2021Partnered with service-based and e-commerce businesses to deliver growth-focused marketing strategy and digital execution. Led website strategy and optimization across WordPress, Shopify, Squarespace. Conducted SEO audits and implemented technical improvements to increase search visibility. Supported brand positioning and digital presence development. Executed email marketing and retention campaigns. Managed paid media campaigns across Meta platforms. Developed content strategies to drive traffic and audience growth.
Education
Qualifications
Industry Experience
Professional Services, Retail, Software & Internet, Other
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