Omara Suarez

Available to hire

Tourism Destination Management & Marketing Specialist Wine Tourism Master Student (WINTOUR).

About

Tourism Destination Management & Marketing Specialist | Content Creator | Wine Tourism Master Student (WINTOUR).

I am a tourism management and marketing specialist with over 14 years of experience in the public tourism sector of Santa Cruz, Bolivia. Throughout my career, I have focused on destination planning, territorial brand management, and digital content creation for tourism promotion.
In 2022, I founded @guiasantacruzdelasierra on Tiktok, growing it organically to 100K followers in two years (and 10K on Instagram). I managed every aspect of the account from community management, filming, editing, content creation, to storytelling.
Previously, I supervised the Instagram account @marcasantacruz, increasing its audience to 18k followers by June 2021. I also managed the account @elisamenacho_eventos until october 2024 for a short period.
In addition, while living in Bolivia, I ran my personal tourism Tiktok account, where I collaborated with travel agencies and tourism projects, creating storytelling content that connected audiences with destinations and experiences.
Currently , I am pursuing a Master´s in Innovation in Wine Tourism, where I aim to expand my expertise into content creation for the wine and tourism industry.

  • Joined August 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • ItalianBeginner

Industry experience

  • Travel & Hospitality
  • Government
  • Professional Services
  • Media & Entertainment
  • Education

More experts in Oporto, Portugal

Projects · 2

I created this profile from scratch in September 2022 and managed it entirely on my own until September 2024, when I passed it to another team.
The project was designed to promote tourism in Santa Cruz de la Sierra while celebrating the city´s history, culture and local identity. More than just a tourism page, it became a space for the people who lived there to connect with and be proud of their city.
By the time I stepped away, the account had grown organically to 100K followers on TikTok and 10K on Instagram.

[Guia Santa Cruz de la Sierra Tiktok https://www.twine.net/signin

Guia Santa Cruz de la Sierra Instagram Profile.

Tiktoks:
[Meaning Peji https://www.twine.net/signin

[Postcards from Santa Cruz https://www.twine.net/signin

[S for September https://www.twine.net/signin

[Chicken Pie, local dish https://www.twine.net/signin

Profile @guiasantacruzdelasierra to promote a city
  • Content Creator
  • Content Producer
  • Content Strategist
  • +2
Szászi Birtok presentation

Video proposal for Winetourism.com during my wine tourism internship to produce videos for Wineries. Example made for Szászi Birtok, organic winery in Balaton region in Hungary. video explainervideo videoeditor

  • Concept Artist
  • Video Editor
  • Videographer

Work experience· 16 roles

Wine Tourism Digital Marketing Internship · WINETOURISM.COMFeb 2025 – Sep 2025 · 8 mos

Wintour Master’s wine tourism internship; duties included digital marketing tasks, video editing, web page layout, and linking Bolivian wineries to the WINETOURISM platform.

Harvest and Wine Making Internship · Szászi BirtokJan 2025 – Present · 1 yr 11 mos

Wintour Master’s Wine Making internship; participated in harvest and wine making activities and gained exposure to viticulture practices in Hungary.

City Promotion Manager · Autonomous City Government of Santa Cruz de la SierraDec 2024 – Sep 2025 · 10 mos

Led strategic planning for the city brand creation; managed social media focused on identity, tourism and culture for the promotion of the city, creating content for @guiasantacruzdelasierra on TikTok, Instagram and Facebook.

Wine Tourism and Digital Marketing Adviser · Landsuá Winery, Samaipata, BoliviaDec 2024 – Sep 2025 · 10 mos
Wine Tourism and Digital Marketing Adviser · Landsuá WineryDec 2024 – Sep 2025 · 10 mos
City Promotion Manager · Autonomous City Government of Santa Cruz de la SierraJan 2024 – Sep 2025 · 1 yr 9 mos
Regional Brand Director; Cooperation and Foreign Affairs Director · Autonomous Regional Government of Santa CruzDec 2021 – Sep 2025 · 3 yrs 10 mos
Community Manager & Content Creator · Elisa Menacho Corporate Event PlannerDec 2021 – Sep 2025 · 3 yrs 10 mos

Education· 24

Master on Wine Tourism Transitions and Innovations (WINTOUR 9.0) · Rovira i Virgili University (Tarragona, Spain); University of Bordeaux (France) and University of Porto (Portugal)2024 – 2025
Master in Tourism Management and Planning · Universitat de Girona (Catalonia, Spain)2018 – 2019
National Certificate in Tourism development and environmental protection · Harbin University of Commerce (Harbin, China)2016
Certificate in How to be a community manager in Bolivia · Industry, Commerce, Services and Tourism Chamber – CAINCO (Santa Cruz, Bolivia)2015

Certifications and awards· 14

TOEFL iBT2023 – 2025
Master in Tourism Management and Planning2018 – 2019
National Certificate in Tourism development and environmental protection2016
Certificate in How to be a community manager in Bolivia2015

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