Marketing and Brand Specialist (Canada Marketing Association/CM A) with experience across Canada, the UK, and Nigeria. Skilled in developing marketing strategies, brand positioning, and performance-driven digital campaigns spanning SEO/AEO, analytics, and content marketing. Experienced managing cross-functional projects, HubSpot CRM workflows, AI-powered marketing automation, and website optimization. Known for strong brand communications, budget planning, vendor coordination, and data-driven improvements to customer journeys and marketing efficiency.

Seyi

Marketing and Brand Specialist (Canada Marketing Association/CM A) with experience across Canada, the UK, and Nigeria. Skilled in developing marketing strategies, brand positioning, and performance-driven digital campaigns spanning SEO/AEO, analytics, and content marketing. Experienced managing cross-functional projects, HubSpot CRM workflows, AI-powered marketing automation, and website optimization. Known for strong brand communications, budget planning, vendor coordination, and data-driven improvements to customer journeys and marketing efficiency.

Available to hire

Marketing and Brand Specialist (Canada Marketing Association/CM A) with experience across Canada, the UK, and Nigeria. Skilled in developing marketing strategies, brand positioning, and performance-driven digital campaigns spanning SEO/AEO, analytics, and content marketing.

Experienced managing cross-functional projects, HubSpot CRM workflows, AI-powered marketing automation, and website optimization. Known for strong brand communications, budget planning, vendor coordination, and data-driven improvements to customer journeys and marketing efficiency.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Specialist at Stack Modular
April 1, 2025 - May 1, 2026
Led regional and global marketing initiatives to increase brand awareness and generate qualified leads. Managed website marketing, SEO, WordPress updates, landing pages, and performance optimization. Planned and tracked annual marketing budgets using Acumatica. Coordinated internal teams and external vendors to deliver marketing assets including videos, brochures, digital content, and campaign materials. Maintained brand standards across digital channels, campaigns, events, and sales collateral. Supported trade shows and marketing events and improved marketing approval workflows. Built AI-driven content systems, automation workflows, and AEO strategies to improve marketing efficiency.
Marketing Specialist at Stack Modular (Remote, Canada)
April 1, 2025 - May 1, 2026
Led regional and global marketing initiatives to increase brand awareness and generate qualified leads. Managed website marketing, SEO, WordPress updates, landing pages, and performance optimization. Planned and tracked annual marketing budgets using Acumatica. Coordinated internal teams and external vendors to deliver marketing assets including videos, brochures, digital content, and campaign materials while maintaining brand standards across digital channels, campaigns, events, and sales collateral. Supported trade shows and marketing events and improved marketing approval workflows. Built AI-driven content systems, automation workflows, and AEO strategies to improve marketing efficiency.
Brand Development & Marketing Specialist at The Change Agency
September 1, 2024 - December 1, 2024
Conducted market research, audience analysis, and brand positioning to support business growth. Developed marketing strategies, landing pages, lead magnets, and service offerings. Managed website strategy, marketing copy, presentations, and digital content. Customized HubSpot CRM and automated customer-journey processes. Built business frameworks to improve operational efficiency and marketing execution.
Brand Development & Marketing Specialist at The Change Agency (Remote, Canada)
September 1, 2024 - December 1, 2024
Conducted market research, audience analysis, and brand positioning to support business growth. Developed marketing strategies, landing pages, lead magnets, and service offerings. Managed website strategy, marketing copy, presentations, and digital content. Customized HubSpot CRM and automated customer journey processes. Built business frameworks to improve operational efficiency and marketing execution.
Marketing Intern at SWIS Slog
July 1, 2023 - April 1, 2024
Managed digital marketing campaigns across multiple online channels. Developed SEO content, website updates, social media content, and video campaigns. Increased monthly social media publishing by 40% and improved engagement by 15%. Designed marketing assets including brochures, presentations, email campaigns, videos, and social graphics. Supported exhibitions, webinars, and supplier coordination. Monitored PPC, website, and social media performance using Google Analytics. Worked closely with Sales, HR, Account Management, and Health & Safety teams on marketing initiatives.
Marketing Intern at Swisslog (Hybrid, United Kingdom)
July 1, 2023 - April 1, 2024
Managed digital marketing campaigns across multiple online channels. Developed SEO content, website updates, social media content, and video campaigns. Increased monthly social media publishing by 40% and improved engagement by 15%. Designed marketing assets including brochures, presentations, email campaigns, videos, and social graphics. Supported exhibitions, webinars, and supplier coordination. Monitored PPC, website, and social media performance using Google Analytics. Worked closely with Sales, HR, Account Management, and Health & Safety teams on marketing initiatives.
Project Lead at Ebenom Solutions
January 1, 2016 - September 1, 2023
Managed websites, digital products, and multiple client projects. Delivered rebranding projects including visual identity, websites, marketing materials, and digital assets. Built WordPress websites, prototypes, and e-commerce platforms. Maintained CRM records and client communications. Oversaw business operations including marketing, administration, staffing, finance, and compliance.
Project Lead at Ebenom Solutions (Remote, Nigeria)
January 1, 2016 - September 1, 2023
Managed websites, digital products, and multiple client projects. Delivered rebranding projects including visual identity, websites, marketing materials, and digital assets. Built WordPress websites, prototypes, and e-commerce platforms. Maintained CRM records and client communications. Oversaw business operations including marketing, administration, staffing, finance, and compliance.
Freelance Graphic Designer at DesignConte​st
August 1, 2013 - November 1, 2015
Created branding, packaging, website layouts, infographics, and mobile interface designs. Worked with Adobe Creative Suite, Figma, and HTML/CSS, delivering high-quality creative work within tight deadlines. Earned 36 Gold, 16 Silver, and 10 Bronze design awards.
Freelance Graphic Designer at DesignContest (Remote, USA)
August 1, 2013 - November 1, 2015
Created branding, packaging, website layouts, infographics, and mobile interface designs. Worked with Adobe Creative Suite, Figma, and HTML/CSS, delivering high-quality creative work with tight deadlines. Earned 36 Gold, 16 Silver, and 10 Bronze design awards.

Education

MSc Marketing and Brand Management at Nottingham Business School
January 1, 2024 - January 1, 2024
BSc (Hons) Estate Management at University of Lagos
January 1, 2016 - January 1, 2016
Diploma in Estate Management at University of Lagos
January 1, 2011 - January 1, 2011
MSc Marketing and Brand Management at Nottingham Business School
January 1, 2024 - January 1, 2024
BSc (Hons) Estate Management at University of Lagos
January 1, 2016 - January 1, 2016
Diploma in Estate Management at University of Lagos
January 1, 2011 - January 1, 2011

Qualifications

Chartered Marketer (Canada Marketing Association)
January 1, 2025 - January 1, 2025
Associate Level 6 – Chartered Institute of Marketing (CIM)
January 1, 2023 - January 1, 2023
Chartered Marketer (Canada Marketing Association)
January 1, 2025 - January 1, 2025
Associate Level 6 – Chartered Institute of Marketing (CIM)
January 1, 2023 - January 1, 2023
CIM Diploma in Professional Marketing – Innovation in Marketing & Managing Brands
January 1, 2023 - January 1, 2023
NeuroMarketing Training, CETY S University, Mexico
January 1, 2024 - January 1, 2024
AI in Marketing
January 1, 2026 - January 1, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Other