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I'm Motunrayo Okemakinde, an operations manager and digital marketing strategist with over five years of experience in fashion retail, e-commerce, and tech. I excel at building scalable processes, leading cross-functional teams, and delivering data-driven campaigns that drive measurable growth. My focus is on optimizing supply chains, improving customer experiences, and forging strong B2B partnerships while creating compelling digital marketing strategies across social media, content, and paid channels.…I'm Motunrayo Okemakinde, an operations manager and digital marketing strategist with over five years of experience in fashion retail, e-commerce, and tech. I excel at building scalable processes, leading cross-functional teams, and delivering data-driven campaigns that drive measurable growth. My focus is on optimizing supply chains, improving customer experiences, and forging strong B2B partnerships while creating compelling digital marketing strategies across social media, content, and paid channels.

Motunrayo Okemakinde

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm Motunrayo Okemakinde, an operations manager and digital marketing strategist with over five years of experience in fashion retail, e-commerce, and tech. I excel at building scalable processes, leading cross-functional teams, and delivering data-driven campaigns that drive measurable growth. My focus is on optimizing supply chains, improving customer experiences, and forging strong B2B partnerships while creating compelling digital marketing strategies across social media, content, and paid channels.…I'm Motunrayo Okemakinde, an operations manager and digital marketing strategist with over five years of experience in fashion retail, e-commerce, and tech. I excel at building scalable processes, leading cross-functional teams, and delivering data-driven campaigns that drive measurable growth. My focus is on optimizing supply chains, improving customer experiences, and forging strong B2B partnerships while creating compelling digital marketing strategies across social media, content, and paid channels.

Available to hire

I’m Motunrayo Okemakinde, an operations manager and digital marketing strategist with over five years of experience in fashion retail, e-commerce, and tech. I excel at building scalable processes, leading cross-functional teams, and delivering data-driven campaigns that drive measurable growth.

My focus is on optimizing supply chains, improving customer experiences, and forging strong B2B partnerships while creating compelling digital marketing strategies across social media, content, and paid channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Operations at baeBRONX

June 1, 2025 - Present

Directed end-to-end operations of a multi-unit fashion retail company, overseeing store, factory, logistics, human resources, marketing, and wholesale departments while managing a workforce of 25 staff members. Designed and implemented company-wide policies, handbooks, SOPs, and operational manuals, establishing structured workflows and performance standards across all departments. Led wholesale operations as primary point of contact for B2B clients, managing relationships from initial inquiry through production scheduling, inventory planning, payment tracking, and logistics coordination. Executed marketing strategy across social media platforms and influencer campaigns, driving a 4× revenue increase during the 2024 Black Friday campaign. Increased average daily sales from 2 to 8+ orders by restructuring sales workflows, implementing customer follow-up systems, and establishing team accountability frameworks for improved operational efficiency.

Digital Marketer at Sovereign Technology (Foodbank Ltd)

April 1, 2024 - April 1, 2025

Developed and executed content strategies across websites and social media channels, creating content calendars aligned with brand objectives and seasonal marketing trends. Planned, scheduled, and managed social media campaigns on Instagram, LinkedIn, and Facebook, optimizing content for reach, audience engagement, and conversion rate improvement across platform algorithms. Launched early-stage growth initiatives for Foodbank’s 'shop now, pay later' platform, achieving 15 active users within the first week, with 33% conversion to paying customers during the initial rollout period. Monitored analytics and performance metrics using digital tools, preparing detailed reports on engagement rates, reach, conversions, and KPIs to inform future campaign strategy and content optimization decisions.

Administrative Coordinator at ELANA

July 1, 2022 - November 1, 2023

Executed SM strategy and campaign rollouts for multiple client brands, including NYALagos, Brownsville College Ikoyi, and LA Girl Nigeria, managing content calendars and brand consistency across platforms. Led community management initiatives by responding to direct messages, handling customer comments, & resolving inquiries across social platforms, ensuring brand reputation & positive customer engagement levels. Coordinated influencer outreach & user-generated content campaigns, including creator shortlisting, deliverable negotiations, content approval processes, & performance tracking for brand partnership initiatives. Managed paid advertising campaigns on Meta & Instagram platforms, setting up audience targeting parameters, monitoring real-time metrics, & optimizing ad spend for improved conversion rates and ROI.