Omowunmi Junaid

Led the end-to-end redesign of the Money Kids platform, introducing separate parent and child experiences and gamified learning mechanics that helped drive 10k+ downloads. Proposed clearer parent/child journey structure while keeping both groups connected within one product ecosystem. Translated product requirements into user flows, wireframes, and high-fidelity mobile designs aligned to user needs and business goals. Identified usability gaps and refined interactions to make the experience clearer, more accessible, and easier to use. Iterated designs using user feedback and product performance insights to support engagement and retention.

Improved UX, UI, and visual design, contributing to a 30% improvement in user satisfaction scores during testing. Conducted usability testing with 20+ target users and interviews with potential leads, identifying improvements that support adoption. Used research findings and market context to guide product positioning and align experience with audience needs. Established design documentation and process guidelines that improved team efficiency by 20% and reduced rework. Partnered with cross-functional teams to prioritize features and enable delivery of a market-ready MVP two weeks ahead of schedule.

Led end-to-end product design from wireframing and prototyping to final visual delivery for a carpooling mobile app. Conducted user research and usability testing to inform design decisions and enhance product functionality. Initiated and analyzed user research with 20+ participants and 5 usability tests to gather actionable insights, implementing changes that improved onboarding and were adopted by 100+ new users monthly. Collaborated closely with cross-functional teams to brainstorm and refine design strategies. Managed design handoffs with developers to keep implementation aligned and projects on schedule.