Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an Art Director and Motion Creative Lead with 15+ years of agency and in-house experience, including 3.5 years at BBH Singapore. I translate brand strategy into scalable motion-led creative systems for global brands such as Nike, Samsung, GIC, and Singapore Tourism Board. I'm looking to bring my hybrid agency craft to help clients build enduring brand storytelling and scalable design systems across platforms.…I am an Art Director and Motion Creative Lead with 15+ years of agency and in-house experience, including 3.5 years at BBH Singapore. I translate brand strategy into scalable motion-led creative systems for global brands such as Nike, Samsung, GIC, and Singapore Tourism Board. I'm looking to bring my hybrid agency craft to help clients build enduring brand storytelling and scalable design systems across platforms.

Ong Min Yu

Art Director, Designer, Creative Director, +4





I am an Art Director and Motion Creative Lead with 15+ years of agency and in-house experience, including 3.5 years at BBH Singapore. I translate brand strategy into scalable motion-led creative systems for global brands such as Nike, Samsung, GIC, and Singapore Tourism Board. I'm looking to bring my hybrid agency craft to help clients build enduring brand storytelling and scalable design systems across platforms.…I am an Art Director and Motion Creative Lead with 15+ years of agency and in-house experience, including 3.5 years at BBH Singapore. I translate brand strategy into scalable motion-led creative systems for global brands such as Nike, Samsung, GIC, and Singapore Tourism Board. I'm looking to bring my hybrid agency craft to help clients build enduring brand storytelling and scalable design systems across platforms.

Available to hire

I am an Art Director and Motion Creative Lead with 15+ years of agency and in-house experience, including 3.5 years at BBH Singapore. I translate brand strategy into scalable motion-led creative systems for global brands such as Nike, Samsung, GIC, and Singapore Tourism Board.

I’m looking to bring my hybrid agency craft to help clients build enduring brand storytelling and scalable design systems across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director & Motion Specialist (Freelance) at M!N Design Studio, Singapore

August 1, 2025 - Present

Operating as an independent creative director and motion specialist, partnering with brands, studios, and agencies across APAC. Delivering motion-led creative end-to-end — from strategic brief through concept, production, and final delivery. Managing a curated network of specialist freelancers to scale output for larger projects without compromising quality.

Animation Art Director at BBH Singapore

December 1, 2021 - July 1, 2025

Led motion design direction across integrated campaigns in a hybrid art direction and motion leadership role. Translated brand and strategic briefs into scalable visual systems and always-on content for GIC, Nike, Samsung, STB, Riot Games, and UOB. Developed multi-year motion design systems for GIC (annual report campaigns, always-on social) — maintaining brand consistency at scale across platforms. Collaborated closely with copywriters, creative directors, and strategy teams to shape and execute campaign ideas from concept through delivery.

Art Director & Motion Specialist (Freelance) at Independent

June 1, 2016 - November 1, 2021

Delivered motion design and art direction for agencies including DDB, Ogilvy, JWT, TBWA, R/GA, MullenLowe, MediaMonks, and McCann across Singapore and the region. Managed all aspects of client relationships, creative production, and freelance resourcing independently. Developed strong track record in financial and institutional communications (GIC, UOB), tech (Samsung, Nikon), and government/tourism (STB).

Art Director / Senior Motion Graphics Designer at Little Red Ants Creative, Singapore

March 1, 2014 - May 1, 2016

Led art direction for motion-led projects; mentored junior creatives and guided team output against creative briefs. Acted as on-set VFX supervisor, ensuring production alignment for post-production workflows.

Senior Motion Graphics / Broadcast Designer at Abundant Productions · Emoxis LLP · The Moving Visuals Co.

July 1, 2007 - December 1, 2013

Built foundational expertise in motion design across broadcast and commercial work for Mediacorp (Channel 8, CNA, Channel U).