I am a seasoned business development and logistics professional with over 28 years of experience in e-commerce logistics, courier services, strategic business development, marketing and sales across Africa. I excel at forging strategic partnerships, driving revenue growth, and launching innovative initiatives that improve service delivery and operational efficiency. I thrive on building collaborative relationships with clients and partners to unlock new opportunities.

Onisoya Backshaw

I am a seasoned business development and logistics professional with over 28 years of experience in e-commerce logistics, courier services, strategic business development, marketing and sales across Africa. I excel at forging strategic partnerships, driving revenue growth, and launching innovative initiatives that improve service delivery and operational efficiency. I thrive on building collaborative relationships with clients and partners to unlock new opportunities.

Available to hire

I am a seasoned business development and logistics professional with over 28 years of experience in e-commerce logistics, courier services, strategic business development, marketing and sales across Africa. I excel at forging strategic partnerships, driving revenue growth, and launching innovative initiatives that improve service delivery and operational efficiency. I thrive on building collaborative relationships with clients and partners to unlock new opportunities.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Africa Business Development Manager at MailAmericas
January 1, 2021 - Present
Drive market expansion across the African continent, develop and implement strategies to enhance operational performance, build delivery solutions with last-mile operators, negotiate favorable cost and transit times, and provide expertise to guide postal and commercial partnerships.
Deputy Director Planning and Business Development at Nigerian Postal Service
June 1, 2019 - September 1, 2020
Led planning and strategic initiatives across postal and logistics departments; conducted market analysis and business development projects; coordinated with senior management to align objectives; researched potential clients and markets; organized trade shows and marketing collateral.
General Manager E-commerce and Logistics at Nigerian Postal Service
May 1, 2017 - May 1, 2019
Managed end-to-end logistics operations focusing on e-commerce expansion; implemented performance metrics and process optimization to improve efficiency; drove market communication and partnerships to maximize revenue and awareness.
General Manager Financial Services at Nigerian Postal Service
March 1, 2014 - May 1, 2017
Led development and expansion of postal financial services; directed cross-functional teams to introduce innovative financial solutions; oversaw domestic and international money transfer systems, driving revenue growth.
Assistant General Manager EMS Courier Service at Nigerian Postal Service
February 1, 1996 - February 1, 2014
Developed and executed marketing strategies; coordinated campaigns across digital and traditional channels; managed quality assurance programs including on-site evaluation, internal audits and customer surveys.
Marketing Manager at Nigerian Postal Service
February 1, 1990 - January 31, 1996
Supported marketing initiatives and promotional activities to increase revenue and customer base; conducted market research and analyzed data to inform strategic decisions; tracked campaign effectiveness and adjusted strategies.
Deputy Director Planning and Business Development at Nigeria Postal Service
June 1, 2019 - September 30, 2020
Spearheaded planning and strategic initiatives across postal and logistics departments; led market analysis and business development projects; coordinated trade shows and marketing collateral.
General Manager E-commerce and Logistics at Nigeria Postal Service
May 1, 2017 - May 31, 2019
Managed end-to-end logistics operations with a focus on e-commerce expansion; implemented performance metrics and process optimization strategies; developed strategy and managed market communication; oversaw high-value partnerships.
General Manager Financial Services at Nigeria Postal Service
March 1, 2014 - May 31, 2017
Led the development and expansion of postal financial services; directed cross-functional teams to introduce innovative financial solutions; implemented domestic and international money transfer systems to drive revenue growth and market share.
Assistant General Manager EMS Courier Service at Nigeria Postal Service
February 1, 1996 - February 28, 2014
Developed and executed marketing strategies; coordinated comprehensive marketing campaigns; managed quality assurance programs including on-site evaluation, internal audits and customer surveys.
Marketing Manager at Nigeria Postal Service
February 1, 1990 - January 31, 1996
Supported marketing initiatives and promotional activities; assisted in market research and analysis to inform strategic decisions and campaigns; defined and tracked campaign effectiveness.

Education

Diploma in Business Administration at Rivers State University, Port Harcourt
January 11, 2030 - December 28, 2025
Bachelor degree in Marketing at Rivers State University, Port Harcourt
January 11, 2030 - December 28, 2025
Diploma in Business Administration at Rivers State University, Port Harcourt
January 11, 2030 - December 28, 2025
Bachelor degree in Marketing at Rivers State University, Port Harcourt
January 11, 2030 - December 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Transportation & Logistics, Financial Services, Professional Services, Retail, Software & Internet, Media & Entertainment