Available to hire
I’m a growth-focused marketing and e-commerce leader who has steered brands through turnarounds, scale-ups, and digital transformations. I partner with executive teams to define ambitious GTM strategies, build lean, AI-enabled operations, and unlock revenue growth.
From revamping content ecosystems and performance marketing to launching high-impact campaigns across websites, YouTube, and social channels, I blend strategic vision with hands-on execution to create scalable, resilient businesses.
Language
English
Fluent
Hebrew (modern)
Fluent
German
Beginner
French
Beginner
Work Experience
Chief Marketing Officer at InnoNature
August 15, 2024 - October 31, 2025Led a business-wide transformation to reverse performance decline and financial stagnation; optimized team structure (30 FTE) and redesigned core workflows (automated reporting, attribution, influencer pipeline, briefing, etc.); achieved five-digit monthly savings while improving checkout completion rate by revamping gifting and free shipping strategy following extensive A/B testing; held full P&L responsibility for the DTC webshop and all marketplaces (Amazon, Shop Apotheke); spearheaded the relaunch of loyalty and referral programs to increase repeat purchasers; owned planning for all content, campaigns, discounts, and product launches.
Co-Founder (Marketing & Ecommerce) at BOAS
December 1, 2022 - August 31, 2023Start-up leadership & change management
Stepped in as a late-stage Co-Founder of a bootstrapped impact startup to lead a strategic pivot and find product-market fit.
Strategic & Commercial Leadership
Spearheaded a company turnaround, resulting in a 500% increase in revenue and a 400% lift in average order value
Transitioned from a marketplace to managing over 1,000 owned products
Implemented lean, scalable operations using no-code tools and AI, significantly increasing team productivity despite limited budget and experience
Selected for and graduated from the Adyen EMEA Impact Accelerator 2023, securing strategic guidance and visibility for the business.
Growth & Marketing
Rebuilt the content marketing strategy, achieving a 1,000% increase in search traffic within 3 months
Drove rapid growth across social media, including a 600% increase in Instagram views, and scaling YouTube from 0 to 75,000 views
Chief Marketing Officer at CareerFoundry
September 1, 2023 - September 30, 2024Business Transformation & Change Management
Joined a newly formed executive team to spearhead the company's turnaround following a long period of underperformance and financial downturn.
Redefined the company's goals, GTM execution, and collaboration frameworks
Growth & Marketing
Directed a hybrid team of senior leaders and a network of freelancers across content, video, online events, and performance marketing
Led the development and performance of key owned assets:
Website (Organic): Attracted 500K+ monthly users
YouTube (250K+ subscribers)
Online Events: 1,000+ monthly participants with over 20 events per month
Generated over 10,000 B2C leads/month
Drove adoption of AI tools to increase capabilities with a downsized team in content production, video editing, and user research, resulting in more testing, faster turnaround times, and significant savings
Marketing & Ecommerce at Freelance
October 1, 2025 - PresentE-commerce & DTC: shop management, marketplaces (e.g., Amazon), P&L management, customer lifetime value (CLV), loyalty & referral Programs
Growth: full-funnel strategy, conversion rate optimization, acquisition, new channel setup, commercial planning
Operations: Project management, data-driven steering, AI & automation, efficient org design, mentoring of leaders
Tools: Shopify, BI (Metabase, Tableau), CRM (Salesforce, HubSpot, Klaviyo), Work management (Asana, Jira, Notion, Confluence), video (YouTube Studio, CapCut, TubeBuddy), A/B testing (Optimizely, VWO), CMS (Shopify, Wix, WordPress)
AI & no-code: Automation & agentic (Make, Zapier), content creation/editing (Scalenut AI, Opus AI, Elevenlabs, Google Flow/VEO3)
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education, Financial Services, Gaming, Consumer Goods
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